Press Releases
SharpLink Gaming Announces C4 Integration with NASCAR.com Delivers 225% Increase in Qualified Sports Betting Depositors for BetMGM

SharpLink Gaming Ltd., a pioneer of targeted, data-driven user engagement and conversion solutions for the emerging U.S. sports betting and iGaming industries, today reported that the Company’s integrated C4 solution resulted in a measurable improvement in the conversion of NASCAR.com fans to sports betting depositors with BetMGM for the first five weeks of the 2022 NASCAR racing season.
Currently, SharpLink is featuring a BetMGM bet slip module on NASCAR.com’s home page that incorporates C4 bet recommendation algorithms in states where online sports betting has been legalized. Once a NASCAR fan clicks on the bet slip, a BetMGM promotional offer is provided to the potential bettor.
When comparing fan engagement metrics for the first five weeks of the 2022 NASCAR racing season to the entire 2021 racing season averages, the results reflect that:
- The percentage of NASCAR fans who engaged with promotional offer was 9.2%;
- The percentage of NASCAR fans who registered with BetMGM after landing increased 72%;
- The percentage of NASCAR fans who deposited with BetMGM after landing was 152% higher; and
- The percentage of NASCAR fans who became qualified depositors with BetMGM rose 225%.
Of these results, the Company believes the most impressive measure of C4’s value proposition is that following a NASCAR fan’s interaction with the bet slip, there was a 9.2% engagement rate with the BetMGM promotional offer, far outperforming prevailing metrics in the market.”
Kyle Wachtel, Head of Partnerships at BetMGM, stated, “We’re eager for BetMGM to be at the forefront of innovation and SharpLink’s technology has allowed us to do just that, delivering a first-of-its-kind integration that places a BetMGM bet slip on the NASCAR home page. This feature positions us directly in front of NASCAR fans and has contributed to increased engagement within our partnership, reaching new customers and reconnecting with existing customers.”
“Applying the strength and capabilities of our proprietary C4 conversion engine – the Bot Behind the Bet – is enabling forward-thinking league clients and sportsbook partners to fully optimize and benefit from customized and engaging betting content, resulting in an increase in conversion of traditional sports fans into online sports bettors. It is widely acknowledged that NASCAR and BetMGM have been enthusiastic early adopters of leading-edge technological innovations to advance their online sports betting business strategies and optimize their marketing spend. SharpLink is very proud to be among the solution providers they are coming to rely on to deliver technologies that can help positively impact their success,” noted Rob Phythian, Chief Executive Officer of SharpLink.
Compliance Updates
California Gambling Control Commission Reviews Licensing and Ownership Transfers at September 18 Meeting

The California Gambling Control Commission (CGCC) convened for its scheduled public meeting to deliberate on a wide range of licensing and regulatory matters related to cardrooms, third-party providers, tribal gaming, and key individuals in the gambling industry. The Commission addressed ownership transfers, license renewals, regulatory compliance, and findings of suitability for tribal gaming employees and suppliers.
Highlights from the Meeting
Cardroom Licensing and Ownership Transfers
Commerce Casino (California Commerce Club, Inc.)
- Initial License Approval: The Commission recommended approving an initial cardroom owner license for James Murray, Director of the Commerce Casino, through March 31, 2027.
- Ownership Transfer: The Commission approved a share transfer from Marsha Gold to the Marsha L. Gold Revocable Trust, subject to the transaction closing within 180 days and written confirmation of compliance with imposed conditions.
- Successor Trustee Licensing: The license for Jill Anter Wieder, Successor Trustee of the trust, was also approved through March 31, 2027, pending the completion of the ownership transaction.
- Additional Conditions: The Commission imposed a detailed list of conditions on the license, including certification requirements, written transaction confirmations, and mandatory legends on stock certificates to ensure regulatory compliance.
Napa Valley Casino (BVK Gaming, Inc.)
- Ownership Transfer: Similar to Commerce, the transfer of shares from Von Altizer to the Von Altizer 2017 Revocable Trust was conditionally approved.
- Successor Trustee Licensing: Applications from Christopher and Bobby Huang, successor trustees and contingent beneficiaries, were approved through May 31, 2026, contingent upon the transaction’s completion.
- Interim License Conditions: The Commission imposed a set of conditions mirroring those required for Commerce Casino, ensuring the integrity of ownership transitions.
Renewal and Interim Licenses
Seven Mile Casino (Stones South Bay Corp.)
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A new interim renewal license was approved through September 30, 2027, with prior licensing conditions officially removed.
Commerce Casino Directors
- Rick Contrucci: The Commission opted to abandon the renewal application.
- Lysa Grigorian: The application was referred to an evidentiary hearing, and an interim license was issued through March 31, 2027.
Other Cardrooms
- Limelight Card Room: License renewed through March 31, 2027.
- Lucky Chances Casino: A 90-day extension was granted through December 31, 2025, with strict restrictions on property access and communications for Rene Medina, tied to a 36-month probationary period.
- North Coast Casino and The River Card Room: Both granted 60-day extensions with multiple compliance conditions required prior to opening or continuing operations.
Third-Party Proposition Player Services
Renewals and Initial Licenses Approved
- Owner-Type Licenses for Global Player Services and Players Edge Services were renewed through 2027.
- Employee-Type Licenses: Dozens of third-party proposition player service employees were approved or renewed, including workers from Knighted Ventures, Blackstone Gaming, and Acme Player Services.
- Conditions on some licensees, such as Glenn Kaboua, included proof of fine resolution every 90 days.
Tribal-State Compact Licensing
Gaming Resource Suppliers
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Everi Games Inc. and LNW Gaming, Inc. received approval for initial and renewal suitability findings, with licenses valid through early 2026.
Key Tribal Employee Licensing
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A significant number of tribal casino employees across the state received initial or renewed findings of suitability. These included employees from:
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Chumash Casino Resort
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Thunder Valley Casino Resort
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Fantasy Springs Resort Casino
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Graton Resort & Casino
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Hard Rock Hotel & Casino Sacramento, among many others.
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The Commission emphasized continuous monitoring of suitability, especially for applicants under conditional approval like Tatianna Wren, who must provide quarterly updates on efforts to resolve outstanding fines.
Key Individual Decisions
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Huy Dang: The Commission approved the renewal of Dang’s Key Employee License through September 30, 2027, removing prior conditions related to court-mandated classes and debt resolution.
Consent Calendar Items
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Items 15 through 21 included approvals for initial and renewal licenses for various employees, work permits, and tribal key employees. All items were approved per staff recommendations.
Conclusion
The September 18, 2025, meeting of the California Gambling Control Commission underscored the Commission’s ongoing role in maintaining transparency, accountability, and integrity in the state’s gambling industry. With careful review of ownership changes, key personnel, and operational compliance, the CGCC continues its commitment to fair and responsible gambling practices in California.
For full details and future updates, visit the California Gambling Control Commission website
Latest News
FBM® adds a new hero to its slots collection with Hippo’s Lock™ launch in Mexico

Time to power up your spins and collect big wins with Hippo’s Lock™ in Mexico. The new slot adventure launched by FBM® has Super Hippo as a hero, delivering entertaining gaming sessions with the Lock Feature, the Power Spins and Extra Spins accumulators. The game is available to play on the Auria, Galaxy II and Shadow III casino cabinets and is set for a fast expansion in the Mexican gaming market.
Hippo’s Lock is the latest slot title developed by FBM and brings a new theme with a charismatic hero, equipped with gadgets and special powers which will attract and engage slot players in Mexico.
The 30-lines game works with 15 independent reels, and the main action happens around the central position with Super Hippo’s intervention. The purple hippo guides the game narrative, taking players on an exciting gaming journey with non-stop action, suspense, and compelling animations.
The “X” effect of Power Spins joins the lucrative Extra Spins
Every time Super Hippo lands on the central reel, he bites the lock symbols and creates the chance to open the bonus mode with Power Spins, Extra Spins or the two accumulators combined.
When the Hippo’s Lock bonus starts with one accumulator, players guarantee five free spins. This number increases to ten free rounds if Super Hippo triggers Power Spins and Extra Spins at the same time. Each one of the accumulators has a special power:
- Extra Spins – Super Hippo uses its backpack to shoot lasers, increasing the number of free spins displayed in the counter.
- Power Spins – Super Hippo multiplies all coins, bags, Mini and Minor jackpots by 2, 3 or 5, leading players to a significant prize.
Super Hippo remains in the central position during all bonus rounds, and the special powers of the accumulators activated may repeat several times until the bonus rounds are over.
A kit of jackpots and gadgets to achieve big wins!
The bonus ignited by the Lock feature concentrates Super Hippo’s main powers. However, the game character has more tricks and resources to captivate and involve players:
- Jackpots – Hippo’s Lock offers access to four jackpot levels – Mini, Minor, Major, and Grand – through the vault symbol, which may appear on the reels during the main game or bonus rounds.
- Rewind – What if a gadget could change the symbols on the reels and lead players to bigger wins? That is the magic of the Rewind Feature activated by Super Hippo using its bracelet.
- Luck Has Arrived – Super Hippo announces a special flight on the screen with a message and takes off anticipating a lucrative game round for the player.
A slot game compatible with several casino cabinets and layouts!
Hippo’s Lock combines a fascinating game mechanic with an appealing feature set exhibited by an intriguing character through cutting-edge graphics, animations, and sound effects. This blend captures the interest of first-time players, delivering enjoyable gaming sessions that encourage them to return for more.
Hippo’s Lock reinforces the Lock product line FBM debuted this year with the Croc’s Lock theme launch. This new game title introduces a new hero, a new accumulator, and new thrills to the gaming sessions delivered by the global gaming brand’s slots portfolio.
Available on the Galaxy II, Auria and Shadow III casino cabinets, Hippo’s Lock starts its expansion journey in Mexico and intends to surpass the high expectations of local slot fans with long-lasting gaming sessions filled with prizes and adrenaline. The following plans include a global expansion having the US as the next showcase market for this FBM casino game.
Conferences
Global Gaming Women Announces 2025 Event Line-Up at Global Gaming Expo

Global Gaming Women (GGW) is proud to announce a dynamic event lineup for the 2025 Global Gaming Expo, offering a week of networking, education, celebration, and fundraising opportunities designed to uplift and empower women across the gaming industry.
Day Zero Celebration: Sunday, October 5
The week kicks off with the Day Zero Celebration, honoring the 10 Women Rising in Gaming: Class of 2025, in partnership with CDC Gaming. This invitation-only event will shine a spotlight on women making an impact in the gaming industry and set the tone for an inspiring week ahead.
GGW Retreat: October 7–9
From Tuesday through Thursday, GGW invites G2E attendees to recharge at the GGW Retreat, located in Lido 3001-3102 on the third floor of the Venetian Expo. Open to all show attendees, the retreat will offer coffee, free updated professional headshots, GGW profile assistance, a chance to meet the hosts of the GGW Fair Game podcast and a quiet, relaxing space to take a break from the show floor. Hours for the space will be as follows:
- Tuesday, October 7: 9AM-5PM
- Wednesday, October 8: 9AM-5PM
- Thursday, October 9: 9AM-1PM
American Gaming Association’s Gaming Hall of Fame: October 7
GGW will proudly celebrate the induction of founding member Ann Simmon Nicholson into the American Gaming Association’s Gaming Hall of Fame. This historic honor recognizes her enduring contributions and passionate advocacy for women in gaming. This event is invitation only.
Sip & Social: October 8
GGW is excited to announce the return of the Sip & Social networking event, which will take place at 8:00-8:45AM in Venetian Ballroom F. Following, in partnership with the Global Gaming Expo, RX Global and the American Gaming Association, GGW will host G2E’s Wednesday main stage session at 9AM, free to attend for credentialed G2E attendees. Back with a powerful new format, this year’s session is titled Breaking the Stigma: An Honest Dialogue on Mental Health and will feature a fireside chat with Kendall Toole, top fitness instructor, community builder and mental health advocate. This conversation will change the way attendees think about wellness both at work and outside of the office. Participants can expect to engage in networking opportunities and strengthen their industry connections all while gaining valuable insight about this important topic.
Kick Up Your Heels Fundraiser: October 8
Join GGW at XS Nightclub at Wynn Las Vegas for the 15th Annual Kick Up Your Heels Fundraiser, supporting the GGW Charitable Education Fund. The evening includes a tribute to Patty Becker, founder of the event, and honors recipients of the Patty Becker Pay it Forward Award.
“Global Gaming Women is proud to present a dynamic G2E schedule, from our rejuvenating retreat and meaningful celebrations to inspiring conversations and our premier fundraising event,” said Lauren Bates, President of Global Gaming Women. “Each of these experiences reflects our unwavering commitment empowering women and allies across the gaming industry and fostering inclusive opportunities for all to rise and thrive.”
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