Latin America
Betcris looks back on second year of its NFL sponsorship heading into Super Bowl LVI

The most-watched sports event in the US is rapidly approaching. The NFL’s Super Bowl LVI will be played on February 13. It promises to be an exciting contest, pitting the Cincinnati Bengals against the LA Rams. This is also an exciting time for Betcris the only official sponsor of the NFL in Spanish-speaking Latin America. It has accomplished several great things with the league since the relationship began two years ago.
The Bengals, coming off a remarkable year, are making their first-ever Super Bowl appearance. The Rams are returning, looking for a rebound after losing a shot at the Lombardi Trophy in Super Bowl LIII in 2018. They lost to the New England Patriots that year after a 17-year drought in the championship game.
Randall Aguilar, Head of Sponsorships at Betcris, commented that “we have been present supporting the progress of the NFL since we began our relationship. Betcris consolidated its relationship with the league two seasons ago and is getting very good results, both on the numbers side and in the customer experience, as well as in its interaction and relationship with the league. We are very happy to be partners with the NFL for Spanish-speaking Latin America and we want our clients to continue benefiting from this relationship.”
Unlike last season, with sports activity diminished due to COVID-19, this season, Betcris has been able to offer its customers and partners the opportunity to attend many games. It has created opportunities for both regular season and postseason trips, including the two games that were played in London. Betcris even allowed the participants to choose which games they wanted to go to, creating totally personalized experiences.
During the season, Betcris had a specific betting program running on the official NFL channel, Mundo NFL. Every Sunday, the best bets of the weekend were exclusively discussed on the program, which garnered a lot of popularity. It became a fan-favorite and other, similar engagement opportunities are in the works.
For the Super Bowl, Betcris is taking customers from several countries to the game. The operator also offered experiences of various levels, both for VIPs and non-VIPs. These were all made possible due to different dynamics that were carried out throughout the season.
For the day of the Super Bowl, Betcris will present a variety of activities in the different countries where it has operations. Among these are watch parties and VIP events to watch the game. In addition, unique options are being developed for social media interaction, where Betcris will give away official NFL merchandise, as well as Betcris prizes such as free plays and more.
In response to the strong relationship between the NFL and Betcris, the league launched the Super Bowl Challenge game, which is presented by Betcris. Fans have been able to give their predictions in a playoff bracket. The contest offers winners prizes from different league sponsors, as well as high-stakes Betcris free plays. The main prize is a trip to the 2022 NFL Draft in Las Vegas.
Even though the current season isn’t yet over, Betcris is already working on next year. It’s too early to provide any details on what’s in store, but there will be even better experiences. With that in mind, Betcris customers can expect a lot of the awesome coverage and promotions they have grown accustomed to receiving.
Latest News
Nordic Gaming Company Paf Continues Annual Climate Financing – Supports Hydropower Project in Peru

The Nordic gaming company Paf has once again demonstrated its strong environmental commitment by fully climate financing its measured carbon footprint for 2024. This year’s contribution supports the development of a certified hydropower project in the Monzón district of Peru.
Paf has engaged in climate financing every year since 2017, when the company began systematically measuring its climate impact. The company now tracks over 95% of its emissions – both direct and indirect – and works actively to reduce them throughout its operations and value chain. Paf’s Net Zero 2040 target has been validated by the Science Based Targets initiative (SBTi).
“Paf is a strong company with the resources to contribute to the transition the world needs. That’s why we choose to climate finance our entire measured footprint – every year,” says Ludvig Winberg, Corporate Communication & Environmental Manager at Paf.
Climate financing – a global responsibility
Climate financing, also known as offsetting, means that Paf funds certified climate projects that reduce or remove greenhouse gas emissions. Over the years, Paf has supported projects around the world – mostly in countries that lack resources to invest in climate action, but also in places like Iceland, where advanced technology enables direct air capture of carbon dioxide.
“This is not a substitute for reducing emissions, but a way to take responsibility for what we haven’t yet been able to reduce – while supporting global sustainable development,” says Ludvig Winberg.
The hydropower project in Peru, which Paf supports in 2024, has an installed capacity of 20.58 MW and is located along the Aucantagua River, a tributary of the Monzón River. The project is listed on the United Nations Carbon offset platform.
“The SBTi does not require companies to finance climate projects while striving towards Net-Zero, but they strongly recommend that companies with the ability to do so contribute to broader environmental efforts. We then rely on the UN platform that the projects we support are impactful and credible,” says Ludvig Winberg.
Latest News
Amusnet Strengthens Commitment to Latin America at Peru Gaming Show

Amusnet is set to make a powerful impression at the Peru Gaming Show 2025, taking place on June 18-19 in Lima, by presenting a comprehensive portfolio across its Online Casino, Live Casino, and Land-based verticals. As one of the most prominent and influential gaming exhibitions in Latin America, PGS brings together the industry’s leading providers, manufacturers, and decision-makers for two days of impactful business exchange. Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition, showcasing involvement in local events and its engagement in supporting industry-wide collaboration.
“Peru is a strategically important market for Amusnet, with one of the most established and rapidly developing gaming industries in the region. Our presence at PGS reflects our commitment to long-term growth in Latin America, with a strong focus on delivering engaging, high-quality gaming content and building strategic partnerships,” said Juan Jose Castillo, Country Manager Peru at Amusnet.
Demonstrating its strong engagement in the region, Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition begins. This dynamic event, organized by the LatAm Media Group, combines a 6-a-side football tournament with networking opportunities, encouraging connection and team spirit among industry professionals. With successful previous editions in cities such as São Paulo and Buenos Aires, the LMG Futbol Experience has established itself as a well-regarded platform for blending competition and business connections in the gaming sector. Amusnet’s sponsorship underscores the company’s active involvement in local events and its commitment to supporting industry-wide collaboration.
At the event, the all-casino solutions provider will present a robust portfolio of games and promotional tools that reflect player preferences in LATAM and the company’s dedication to delivering elevated player experiences.
Among the top-performing Online Casino titles being featured during the expo are 20 Golden Coins, Extra Crown, Candy Palace, Aztec Forest, and Hot Deco, plus new releases for the market like Orient Story Deluxe, Secrets of Cairo and more. Visitors will also have the opportunity to experience the celebrity online slot Stoichkov #8, starring football legend Hristo Stoichkov. Another standout title is Coin Gobbler, a recent release that brings a fresh spin to the reels with its cluster-pay mechanics. Instead of traditional paylines, wins are triggered by matching adjacent symbols, while the Golden Coin Free Spins feature adds an extra layer of excitement and increases win potential.
Amusnet will also highlight the Tournament Tool, a recently launched promotional tool designed to boost player engagement through real-time competitions and leaderboard-based rewards, fostering a dynamic and competitive gaming environment. In addition, the company will present Golden Coins Link Jackpot, its newest bonus system. This four-level jackpot includes Mini and Minor fixed prizes, along with Major and Grand progressive jackpots, adding extra excitement and value to the player experience.
During the exhibition, Amusnet will present some of the top performers in its Live Casino vertical, including Dynamic Roulette 120x and three next-generation virtual roulette titles: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. Also featured will be the newest releases like Showtime Roulette 500x, offering advanced customization options for operators; Football Thrill, a fast-paced title inspired by the world’s most popular sport; and Extra Crown Deluxe Live, which blends slot-style mechanics with the excitement of live-streamed action.
Conferences
BMM Innovation Group to Participate in Peru Gaming Show 2025

BMM Innovation Group, a technology conglomerate focused on gaming product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, announced that it is exhibiting at the Perú Gaming Show 2025, June 18–19 at the Centro de Exposiciones Jockey in Lima, Perú. BMM’s local experts will be available at Booth No. 31–32 to discuss the Company’s full suite of testing, certification, cybersecurity, and virtual training services for Perú’s growing gaming industry.
With a well-established land-based sector and a rapidly expanding online gaming market, Perú represents one of the most dynamic jurisdictions in Latin America. BMM has supported the Peruvian gaming industry for more than 18 years, with a dedicated office in Lima since 2007. The Company’s deep roots and compliance expertise make it uniquely positioned to serve the diverse needs of Perú’s casinos, sports betting operators, lottery providers, and online gaming programs.
BMM was the first laboratory approved to test and certify online games and sports betting programs under Perú’s new regulatory framework for digital gaming — an achievement that reflects the Company’s long-standing commitment to compliance leadership.
Marzia Turrini, President of iGaming & Cybersecurity at BMM, said: “The Perú market is very close to our hearts. Not only have we had a lab in Perú for nearly two decades, but we are so embedded in the market as a trusted partner to suppliers and a resource for regulators. Now, with so many Peruvian adults embracing online gaming and sports betting, it is exciting to be the country’s most trusted test lab, ensuring integrity for all and a safe experience for players whether they are online or in a retail casino.”
In addition to technical compliance services, BMM will also showcase its BIG Cyber cybersecurity services and RG24seven Virtual Training, a compliance-grade e-learning platform for global gaming employees worldwide in English, Spanish, and Portuguese.
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