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Betcris looks back on second year of its NFL sponsorship heading into Super Bowl LVI

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Betcris looks back on second year of its NFL sponsorship heading into Super Bowl LVI

 

The most-watched sports event in the US is rapidly approaching. The NFL’s Super Bowl LVI will be played on February 13. It promises to be an exciting contest, pitting the Cincinnati Bengals against the LA Rams. This is also an exciting time for Betcris the only official sponsor of the NFL in Spanish-speaking Latin America. It has accomplished several great things with the league since the relationship began two years ago.

The Bengals, coming off a remarkable year, are making their first-ever Super Bowl appearance. The Rams are returning, looking for a rebound after losing a shot at the Lombardi Trophy in Super Bowl LIII in 2018. They lost to the New England Patriots that year after a 17-year drought in the championship game.

Randall Aguilar, Head of Sponsorships at Betcris, commented that “we have been present supporting the progress of the NFL since we began our relationship. Betcris consolidated its relationship with the league two seasons ago and is getting very good results, both on the numbers side and in the customer experience, as well as in its interaction and relationship with the league. We are very happy to be partners with the NFL for Spanish-speaking Latin America and we want our clients to continue benefiting from this relationship.”

Unlike last season, with sports activity diminished due to COVID-19, this season, Betcris has been able to offer its customers and partners the opportunity to attend many games. It has created opportunities for both regular season and postseason trips, including the two games that were played in London. Betcris even allowed the participants to choose which games they wanted to go to, creating totally personalized experiences.

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During the season, Betcris had a specific betting program running on the official NFL channel, Mundo NFL. Every Sunday, the best bets of the weekend were exclusively discussed on the program, which garnered a lot of popularity. It became a fan-favorite and other, similar engagement opportunities are in the works.

For the Super Bowl, Betcris is taking customers from several countries to the game. The operator also offered experiences of various levels, both for VIPs and non-VIPs. These were all made possible due to different dynamics that were carried out throughout the season.

For the day of the Super Bowl, Betcris will present a variety of activities in the different countries where it has operations. Among these are watch parties and VIP events to watch the game. In addition, unique options are being developed for social media interaction, where Betcris will give away official NFL merchandise, as well as Betcris prizes such as free plays and more.

In response to the strong relationship between the NFL and Betcris, the league launched the Super Bowl Challenge game, which is presented by Betcris. Fans have been able to give their predictions in a playoff bracket. The contest offers winners prizes from different league sponsors, as well as high-stakes Betcris free plays. The main prize is a trip to the 2022 NFL Draft in Las Vegas.

Even though the current season isn’t yet over, Betcris is already working on next year. It’s too early to provide any details on what’s in store, but there will be even better experiences. With that in mind, Betcris customers can expect a lot of the awesome coverage and promotions they have grown accustomed to receiving.

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Panel on the benefits of regulation in the Mexican iGaming market

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On November 6, the iGaming industry in Mexico is preparing for a key event in which the benefits and challenges that regulation has brought to the Mexican market will be discussed. Under the title “Benefits of Regulation in the Mexican Market”, this panel will offer an in-depth look at the impact of regulation on transparency, competition and consumer protection, critical issues in the new digital era of iGaming.

The event, moderated by Geraldine Alexandra García Torres, Media Manager of Digital Gaming News, will feature the participation of recognized figures in the sector such as Daniel Magariños, representative of BMM Testlabs, and Hermilo Peregrina Cabrera of Prometeo IT Solutions. Both panelists will contribute their extensive knowledge and experience in regulation and certification in the Mexican market, and will analyze with the public the challenges and opportunities that companies face in an increasingly competitive and regulated context.

BMM Testlabs, who will participate as a Gold Sponsor, underlines with its sponsorship the importance of regulation to strengthen the iGaming sector in Mexico and demonstrates its commitment to progress and transparency in the Mexican market. For its part, Kushki joins as a Silver Sponsor, promoting the dialogue and analysis necessary for the industry.

Daniel Magariños, from BMM Testlabs, expressed his enthusiasm for participating in this digital webinar: “It has been a pleasure to be able to share our comments as a Laboratory on a market like the Mexican one and exchange opinions with a reference like Hermilo and the company Prometeo IT Solutions, with its excellent track record in this market. A relaxed talk with a lot of learning that I hope will be interesting for the attendees.”

For his part, Hermilo Peregrina, from Prometeo IT Solutions, highlighted the relevance of these spaces for dialogue: “Thank you to Conferencias iGaming for the invitation to participate in this panel. Thanks to Geraldine for coordinating us, and it was a pleasure to share ideas and opinions with my friend Daniel from BMM Testlabs, who has extensive experience in international regulations and certifications.”

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Sponsor Support

The panel has the support of important sponsors who recognize the relevance of regulation in the development of the iGaming market in Mexico. Among them, BMM Testlabs as Gold Sponsor, and Kushki as Silver Sponsor.

Event Details:

Date: November 6

Time: 10:00 a.m. (Mexico)

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Registration: Register here

Don’t miss the opportunity to be part of this essential conversation for the future of the industry. Secure your place and access a key analysis on the dynamic iGaming market in Mexico!

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Brazilian Ministry of Finance and Sportradar Join Forces to Strengthen Integrity of Sports

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Brazilian Ministry of Finance and Sportradar Join Forces to Strengthen Integrity of Sports

 

The Brazilian Ministry of Finance, through the Secretariat of Prizes and Betting, and Sportradar Group AG signed a Technical Cooperation Agreement (ACT) to collaborate activities focused on safeguarding the integrity of the newly regulated sports betting and online gaming region.

The ACT aims to support the technical staff of the Secretariat of Prizes and Betting, given their responsibility at the national level to coordinate the authorization, inspection and sanctioning process of operators that provide online games and sports betting.

Sportradar’s Integrity Services will offer its expertise to the Secretariat, including reporting any suspicious incidents it may identify through its monitoring of the market, as well as providing strategic counsel to address these situations. Additionally, Sportradar will support the ongoing education and training of Secretariat staff on the threat of match-fixing, to enhance their knowledge and understanding of the issue.

Ministry of Finance spokesperson responsible for the partnership, Régis Dudena, Secretary of Prizes and Betting, said: “The partnership with Sportradar will be an important tool to combat a major threat to the fixed-odds betting market, which is the risk of manipulation of sports results.”

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Felippe Marchetti, Sportradar’s Manager for Integrity Partnerships in Brazil, said: “The signing of the ACT is a proud occasion for Sportradar and we appreciate the trust shown by the Brazilian Ministry of Finance in the expertise of Sportradar’s Integrity Services division. This ACT reflects a mutual commitment to establish a sustainable, regulated sports betting industry in Brazil that is built upon a foundation of integrity.”

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Compliance Updates

Delasport Ready for Brazil Expansion

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Delasport Ready for Brazil Expansion

 

Award-winning iGaming supplier Delasport has just positioned itself as the most progressive supplier to date by meeting the new Brazilian regulation requirements for Sports Betting and Online Casino. The global technology developer has taken all required measures to comply in terms of certifications, Data vault integration, payment providers, KYC, AML, and much more.

Delasport’s team of over 400 experts worldwide are advancing to deliver its renowned products and services to the Brazilian market. They have partnered with GLI (Gaming Laboratories International) – the leading certification lab approved by the Brazilian Ministry of Finance.

So far, Delasport is fully certified against GLI-33 and GLI-19 – the standards that have inspired regulators in Latin America and likely in Brazil. Additionally, the team is in the process of submitting the platform for certification against Brazilian technical standards. Delasport is also advancing rapidly through data quality testing of its integration with the SIGAP Datavault system.

Key Advantages

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Operators that plan on entering the newly regulated Brazilian market will have numerous advantages if they partner with Delasport. They will be able to provide their players with personalization features like My Sportsbook, My Event Builder, My Combo, and My Casino that skyrocket revenues and retention.

Furthermore, Delasport’s KYC and AML provider is a market leader that guarantees the highest level of compliance for all operators that choose to go on this route.

Also, Delasport has already partnered with numerous PIX payment system operators and provides a real-time AI-powered Responsible Gambling system which can easily adapt to local regulations.

Another key advantage is the strong relationship with third-party casino suppliers that will soon be able to provide their exciting portfolios to this thrilling jurisdiction.

Last, but not least, operators will feel Delasport’s support from the get-go all the way to establishing themselves as a market leader. Delasport is knowledgeable of the cultural and regional differences within Brazil and can address all localization needs before they arise.

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“Delasport stands on a solid foundation of experience, supplying Tier 1, Tier 2, and Tier 3 operators in highly regulated markets globally”, the company’s CCO Filippo Ferri comments. ‘This makes Delasport fully equipped to assist operators navigating complex platforms or adapting to modern jurisdictional requirements, such as Brazil’s.’

The supplier’s VP of Business Development Rosaire Galea Cavallaro adds: ‘It’s a great privilege to enter such a vast and exciting market with the confidence that we’ve gained at Delasport throughout the years. We’re looking forward to seeing our product in action in a new territory, achieving and maintaining solid margins for our partners, keeping the record of having double digit margins in sports betting and helping them scale with ease in both verticals to generate maximum revenue for their brands.’

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