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Betcris looks back on second year of its NFL sponsorship heading into Super Bowl LVI

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Betcris looks back on second year of its NFL sponsorship heading into Super Bowl LVI

 

The most-watched sports event in the US is rapidly approaching. The NFL’s Super Bowl LVI will be played on February 13. It promises to be an exciting contest, pitting the Cincinnati Bengals against the LA Rams. This is also an exciting time for Betcris the only official sponsor of the NFL in Spanish-speaking Latin America. It has accomplished several great things with the league since the relationship began two years ago.

The Bengals, coming off a remarkable year, are making their first-ever Super Bowl appearance. The Rams are returning, looking for a rebound after losing a shot at the Lombardi Trophy in Super Bowl LIII in 2018. They lost to the New England Patriots that year after a 17-year drought in the championship game.

Randall Aguilar, Head of Sponsorships at Betcris, commented that “we have been present supporting the progress of the NFL since we began our relationship. Betcris consolidated its relationship with the league two seasons ago and is getting very good results, both on the numbers side and in the customer experience, as well as in its interaction and relationship with the league. We are very happy to be partners with the NFL for Spanish-speaking Latin America and we want our clients to continue benefiting from this relationship.”

Unlike last season, with sports activity diminished due to COVID-19, this season, Betcris has been able to offer its customers and partners the opportunity to attend many games. It has created opportunities for both regular season and postseason trips, including the two games that were played in London. Betcris even allowed the participants to choose which games they wanted to go to, creating totally personalized experiences.

During the season, Betcris had a specific betting program running on the official NFL channel, Mundo NFL. Every Sunday, the best bets of the weekend were exclusively discussed on the program, which garnered a lot of popularity. It became a fan-favorite and other, similar engagement opportunities are in the works.

For the Super Bowl, Betcris is taking customers from several countries to the game. The operator also offered experiences of various levels, both for VIPs and non-VIPs. These were all made possible due to different dynamics that were carried out throughout the season.

For the day of the Super Bowl, Betcris will present a variety of activities in the different countries where it has operations. Among these are watch parties and VIP events to watch the game. In addition, unique options are being developed for social media interaction, where Betcris will give away official NFL merchandise, as well as Betcris prizes such as free plays and more.

In response to the strong relationship between the NFL and Betcris, the league launched the Super Bowl Challenge game, which is presented by Betcris. Fans have been able to give their predictions in a playoff bracket. The contest offers winners prizes from different league sponsors, as well as high-stakes Betcris free plays. The main prize is a trip to the 2022 NFL Draft in Las Vegas.

Even though the current season isn’t yet over, Betcris is already working on next year. It’s too early to provide any details on what’s in store, but there will be even better experiences. With that in mind, Betcris customers can expect a lot of the awesome coverage and promotions they have grown accustomed to receiving.

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WA.Technology Confirms Participation at GAT Expo Cartagena 2024

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WA.Technology, an award-winning B2B iGaming provider, is pleased to announce its attendance at the forthcoming GAT Expo Cartagena from April 9 to 11, 2024, at the Las Americas Convention Center, Colombia. Visitors can find WA.Technology at Stand B16 showcasing its full spectrum of iGaming solutions and products.

GAT Expo Cartagena is a prominent trade show celebrating its 25th anniversary in the picturesque city of Cartagena de Indias. The event is known for its high-level content featuring keynote speeches, corporate conferences, and panel discussions. Visitors can explore everything from land-based casino equipment to the latest iGaming technology. Networking events and eSports tournaments complement the packed agenda.

WA.Technology will introduce its latest product at the expo, WA.Affiliates, a cutting-edge iGaming affiliate solution featuring real-time analytics, custom agreements, gamification, and WA.Technology’s skill for perfecting localised, bespoke creations. The premier event provides the perfect backdrop to showcase WA.Affiliate’s capabilities offering visitors the chance to explore the specialised product for enhanced iGaming affiliate management. WA.Affiliates equips operators with the tools to increase profitability, streamline operations, and expand market presence via its intelligent technology, securing a competitive edge in affiliate iGaming.

WA.Technology’s presence in Latam continues to grow, thanks to the recent launches of Brazilian brands Sambabet and Flybet, powered by WA.Technology’s solutions. The expert team of Latam specialists collaborates with local professionals and creates eye-catching bespoke solutions, making WA.Technology a preferred partner for iGaming operations throughout the region.

WA.Platform is the cornerstone product and central to the company’s success in Latam. The refined WA.Platform solution boasts recent significant upgrades that heighten safe and manageable player involvement and simplify operations. Notable improvements include advanced AI for tailored casino experiences, a CMS adaptable to local needs, robust security measures, and an extensive range of customisation and management tools. Engineered for Latin American players’ needs, the distinct features and rewarding experiences boost player acquisition, engagement, and loyalty.

WA.Technology will also showcase its verticals, WA.Sports, WA.Casino, WA.Lottery, WA.Fantasy, WA.Poker, and WA.Affiliates. Visitors can explore the latest developments with cutting-edge features that provide significant value to operators.

It’s not just about Latam either, the WA.Technology team is committed to tailoring on a global scale and will also be on hand to explain more about its expansion into Africa with its WA.Africa omnichannel solution that blends mobile, retail, and online gaming for the African iGaming community.

Tim Scoffham, CEO of WA.Technology, said, “GAT Expo Cartagena provides a great opportunity for us to engage with the Latam iGaming community. We aim to consistently deliver high-quality, localised solutions that resonate with operators and provide engaging entertainment to players. We look forward to sharing our latest advancements in iGaming in the region at the event.”

Meet the WA.Technology team at stand B16 GAT Expo Cartagena to explore the future of iGaming together. Contact the team to arrange a meeting.

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Latin America

THE WINNING BET: NAVIGATING BRAZIL’S EVOLVING SPORTS BETTING MARKET

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BETBY, a leading provider of sports betting solutions, is pleased to announce the release of a comprehensive industry report titled “The Winning Bet: Navigating Brazil’s Evolving Sports Betting Market”. This insightful report provides a deep dive into the intricacies of Brazil’s dynamic sports betting landscape, offering valuable insights for businesses looking to capitalize on this burgeoning market.

The report covers various key aspects, including:

· Historical background of sports betting regulations in Brazil;

· The state of digital connectivity in Brazil, including internet usage and mobile connectivity;

· In-depth analysis of player betting behavior, revealing trends and preferences among Brazilian sports bettors;

· Market potential and growth projections for the Brazilian sports betting industry;

· Recommendations for businesses aiming to succeed in the Brazilian market.

With Brazil’s recent regulatory changes opening up new opportunities in the sports betting sector, understanding the nuances of the market has never been more critical. This report equips businesses with the knowledge and insights needed to navigate Brazil’s evolving sports betting landscape successfully.

For businesses seeking to establish a presence or expand their operations in Brazil’s sports betting market, Betby offers tailored sportsbook solutions and expertise to meet their needs.

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Hacksaw Gaming Scores Again in New Market – Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!

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Hacksaw Gaming Scores Again in New Market - Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!

 

Following a long standing partnership formed in 2021, Hacksaw Gaming and Betsson Group have surpassed some major milestones together. Showcasing our vibrant portfolio of games in markets such as the UK, Croatia, Greece, Italy, Denmark, Estonia and Mexico, our relationship with Betsson is an ever developing one.

Buenos Aires is a vibrant regulated market with significant potential for growth within the digital online gaming community. Players can now enjoy unique and innovative games such as Wanted Dead or a Wild, Le Bandit and R.I.P City for the first time ever, and we can’t wait for them to immerse themselves in the Hacksaw experience.

Impressively, this is our third expansion with Betsson in the last 4 months, having gone live with many fan favourites in both Croatia, Spain and now Buenos Aires. Equally noteworthy, looking at Betsson’s multiple brands Nordicbet, Betsafe, Europebet, Starcasino.IT and Casinoeuro to name a few, it’s not difficult to see why they’re one of the biggest fish in the vast online gaming ocean.

Founded in 1963 and starting off their industry leading operations with just a humble slot machine, Betsson Group is now an industry pioneer with licences in 23 jurisdictions. “We couldn’t be more thrilled to mark another pivotal moment in our partnership with Hacksaw Gaming.” Kevin Saliba – Commercial Director, Business Development went on to say, “This latest launch not only strengthens our bond but also promises to elevate the gaming experience for our players in Buenos Aires, who are in for a treat with Hacksaw’s exceptional portfolio of games.”

Marcus Cordes, Hacksaw Gaming CEO is just as delighted with the growth – “Expanding on what Betsson has stated, we’re elated to extend our game offerings to yet another jurisdiction of their esteemed players. Looking toward the journey ahead, we’re eager to further enrich their gaming experience in the days to come.”

Looking forward we can only imagine the possibilities ahead with Betsson.

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