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Latin America

Betcris looks back on second year of its NFL sponsorship heading into Super Bowl LVI

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Betcris looks back on second year of its NFL sponsorship heading into Super Bowl LVI

 

The most-watched sports event in the US is rapidly approaching. The NFL’s Super Bowl LVI will be played on February 13. It promises to be an exciting contest, pitting the Cincinnati Bengals against the LA Rams. This is also an exciting time for Betcris the only official sponsor of the NFL in Spanish-speaking Latin America. It has accomplished several great things with the league since the relationship began two years ago.

The Bengals, coming off a remarkable year, are making their first-ever Super Bowl appearance. The Rams are returning, looking for a rebound after losing a shot at the Lombardi Trophy in Super Bowl LIII in 2018. They lost to the New England Patriots that year after a 17-year drought in the championship game.

Randall Aguilar, Head of Sponsorships at Betcris, commented that “we have been present supporting the progress of the NFL since we began our relationship. Betcris consolidated its relationship with the league two seasons ago and is getting very good results, both on the numbers side and in the customer experience, as well as in its interaction and relationship with the league. We are very happy to be partners with the NFL for Spanish-speaking Latin America and we want our clients to continue benefiting from this relationship.”

Unlike last season, with sports activity diminished due to COVID-19, this season, Betcris has been able to offer its customers and partners the opportunity to attend many games. It has created opportunities for both regular season and postseason trips, including the two games that were played in London. Betcris even allowed the participants to choose which games they wanted to go to, creating totally personalized experiences.

During the season, Betcris had a specific betting program running on the official NFL channel, Mundo NFL. Every Sunday, the best bets of the weekend were exclusively discussed on the program, which garnered a lot of popularity. It became a fan-favorite and other, similar engagement opportunities are in the works.

For the Super Bowl, Betcris is taking customers from several countries to the game. The operator also offered experiences of various levels, both for VIPs and non-VIPs. These were all made possible due to different dynamics that were carried out throughout the season.

For the day of the Super Bowl, Betcris will present a variety of activities in the different countries where it has operations. Among these are watch parties and VIP events to watch the game. In addition, unique options are being developed for social media interaction, where Betcris will give away official NFL merchandise, as well as Betcris prizes such as free plays and more.

In response to the strong relationship between the NFL and Betcris, the league launched the Super Bowl Challenge game, which is presented by Betcris. Fans have been able to give their predictions in a playoff bracket. The contest offers winners prizes from different league sponsors, as well as high-stakes Betcris free plays. The main prize is a trip to the 2022 NFL Draft in Las Vegas.

Even though the current season isn’t yet over, Betcris is already working on next year. It’s too early to provide any details on what’s in store, but there will be even better experiences. With that in mind, Betcris customers can expect a lot of the awesome coverage and promotions they have grown accustomed to receiving.

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Interviews

Interview w/ Renato Almeida, Director at FBM

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Interview to Renato Almeida, Director at FBM

 

Looking Back: Growth & Achievements

FBMDS is celebrating five years of expansion and innovation. How would you describe the brand’s journey during this time?

Our journey over the past five years has been one of bold moves, strategic growth, and relentless innovation. As part of the FBM® Group, we began as pioneers in Video Bingo, but our vision extended far beyond that. We have focused on delivering profitable products to our clients and engaging gaming experiences to players. By expanding into multiple gaming categories and strengthening our global presence in key markets like Mexico and Brazil, we have redefined what a localized, player-centric gaming experience should be.

 

What were the key milestones that shaped FBMDS’ success over the past five years?

Several milestones have defined our success. First, our solidification as a market leader in Video Bingo and Lotto Games, setting the gold standard with best-seller products like Multi Mega, Power Pick Lotto, and Champion IV. Our leadership in Video Bingo is reinforced by unique features like the jackpot system, Magic Ball, and attractive paytables, all of which drive engagement and retention.

Second, our presence at international trade shows has played a crucial role in strengthening relationships with key partners and clients while reinforcing our brand positioning, as seen in events like G2E Las Vegas 2024. Lastly, our rapid expansion in the LATAM region, particularly in Mexico and Brazil, has solidified FBMDS as a trusted and respected brand in a highly competitive landscape.

 

What has been the most significant challenge, and how did FBMDS overcome it?

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The online gaming industry is highly competitive, and differentiation is key. Our challenge was to deliver games that not only stood out but also ensured profitability for operators and engaging experiences for players. We tackled this by investing in customization, localization, and innovation—ensuring that every product aligns with the preferences of specific markets. Our ability to adapt game mechanics, themes, and retention strategies has positioned us ahead of the competition, creating unique gaming experiences that drive business success.

 

Product Evolution & Market Leadership

FBMDS has built a strong reputation in Video Bingo. How has this segment evolved, and what makes FBMDS a leader in this category?

Video Bingo is our DNA, and we have continuously pushed its evolution by refining gameplay mechanics, introducing engaging themes, and incorporating advanced technology to enhance user experience. Our commitment to differentiation sets us apart: our jackpot feature, the Magic Ball, and attractive paytables are tailored to maximize player engagement and operator profitability. Customization is at the heart of our strategy, ensuring our games resonate with local markets and drive long-term success.

 

Among FBMDS’ product portfolio, do you have a personal favorite? Why?

It’s hard to pick just one, but I’d highlight our Video Bingo games because they represent our legacy and continued leadership in the industry. We believe Video Bingo is an essential asset for any online casino, as it offers a nostalgic yet modern experience, combining interactive features with high retention rates. Our jackpot system enhances player excitement, while innovative game mechanics keep engagement levels high. In addition, our crash games showcase our adaptability and innovation, delivering high-quality visuals and dynamic gameplay. These two categories reflect our strategic pillars: player engagement and profitable gaming solutions for operators.

 

Future Outlook & Expansion Plans

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Looking ahead, what’s the vision for FBMDS’ next five years?

We are just getting started. Our vision is to expand our influence by continuously delivering innovative and engaging gaming experiences that drive profitability for operators. While we maintain our leadership in Video Bingo, we are also focused on strengthening our position in other gaming verticals. We will continue investing in localized, player-driven innovation, ensuring that every product we launch enhances both player experience and operator success.

 

Brazil is a key market with huge potential. How does FBMDS plan to strengthen its presence in this region?

Brazil is a strategic priority for us. With regulatory developments and increasing demand for online gaming, we see tremendous opportunities to expand. Our approach is centered on offering tailored gaming experiences that resonate with Brazilian players, ensuring our products align with their cultural and gaming preferences. Additionally, we are forging strategic partnerships with operators to facilitate seamless and impactful expansion in the region, ensuring that our games drive engagement and profitability for our partners.

 

Innovation & What’s Next

Can you share any insights about upcoming products or features that FBMDS is working on?

Absolutely. We are developing a new generation of Video Bingo games featuring advanced jackpot systems, enhanced gameplay mechanics, and even more engaging features tailored to player preferences. Our goal is to create experiences that keep players entertained while maximizing operator revenue. In addition, we are working on new slots and bonus structures designed to drive engagement and profitability, ensuring that FBMDS remains at the forefront of gaming innovation.

 

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What can operators and players expect from FBMDS in the near future?

A: More expansion, more innovation, and an even stronger, more diverse gaming portfolio. Players can expect cutting-edge experiences featuring interactive and rewarding mechanics, while operators will benefit from flexible, high-performance gaming solutions designed to optimize engagement and profitability. We are committed to maintaining our leadership in Video Bingo while continuously evolving to meet market demands.

 

Final Thoughts

After five years of continuous growth, what message would you like to share with FBMDS’ partners and players?

First and foremost, a heartfelt thank you to our players, partners, and the entire FBMDS team. Your trust and support have been instrumental in our journey. As we move forward, we remain committed to delivering exceptional gaming experiences, driving profitability for our partners, and continuously pushing the boundaries of innovation. The best is yet to come!

 

If you had to describe FBMDS’ journey in one word, what would it be?

Transformational.

 

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Latest News

Paysecure expands reach across LATAM, showcasing solutions at SIGMA Americas

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Paysecure expands reach across LATAM, showcasing solutions at SIGMA Americas

 

Paysecure is strengthening its presence across Latin America, addressing the region’s complex payment landscape with advanced payment orchestration solutions. As part of this strategic plan, Paysecure will showcase its cutting-edge platform at SIGMA Americas, taking place April 7-10, at booth N115.

Expanding into new LATAM markets presents businesses with significant challenges, including navigating diverse local payment methods, multi-currency processing, managing multiple Payment Service Providers (PSPs), or ensuring compliance with varying regulations and reducing fraud (Brazil experiences a chargeback rate of approximately 3.48%, while Mexico’s rate stands at about 2.81%).

Already operational in key LATAM markets such as Mexico, Brazil, Argentina, Colombia, Costa Rica and more, Paysecure is poised to address these payment barriers by offering a single, streamlined API integration and a fully customizable dashboard that allow merchants to gain access to advanced capabilities including:

  • Smart transaction routing – The company optimizes payment flows, managing to achieve up to a 15% decrease in payment processing costs by finding the lowest-cost routing options through dynamic selection.
  • Comprehensive merchant controls: Paysecure’s intelligent engine allows transaction limits settings, applies cascading logic, and enables 10+ types of real-time reports that analyze trends and customer behavior.
  • Dynamic fraud prevention: Its User Trust Score system and adaptive fraud detection tailored to each market ensure an over 10% decrease in fraud-related losses.
  • Global payment network: With access to 500+ PSPs and acquirers, Paysecure enables businesses to offer customers their preferred payment methods in any country or currency.

In addition, the company has been shortlisted for ‘Best Online Payments Service 2025’ at the SIGMA Americas Awards Ceremony. The company will also exhibit at the event and attendees can visit Paysecure’s booth (N115) to explore how its solutions can enhance payment security and efficiency in the LATAM market.

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CT Gaming with First installations in Guatemala

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CT Gaming with First installations in Guatemala

 

CT Gaming has announced its debut installations in Guatemala, marking a significant milestone in the expansion across Latin America. Following this year’s successful installations in Mexico and Perú, CT Gaming’s presence in the region continues to grow at full speed.

“We are proud of the established partnerships and see these installations as the foundation for a long-term collaboration. We believe this is just the beginning of our journey toward becoming a leading provider in Guatemala,” said Georgi Koprinarov, General Manager LatAm at CT Gaming.

Leading gaming venues in Guatemala, among which Fantastic – Majadas, Fantastic – Las Americas, Magic Bingo – Metro Norte and Magic Bingo – Capitol, are now equipped with EZ Modulo 32/32/32 slot cabinet and the newest addition to the Diamond King family – Diamond King 4. Among the 40 games in the pack, players will experience a unique blend of classic titles and brand-new games such as Zet Fruits,Clovers on Fire and others. Additionally, half of the games are linked to the progressive jackpot Diamond Tree Deluxe, which concept is offering exciting rewards and enhanced gameplay. Another new feature that premiers within Diamond King 4, is the “Buy Bonus” game which brings additional excitement and better chances of winning.

“We are thrilled to partner with CT Gaming and introduce their cutting-edge products to Guatemala. The installation of the EZ Modulo cabinets in combination with the latest multigame – Diamond King 4 has already sparked interest among our players. We look forward to a long and successful collaboration with CT Gaming, bringing top-tier entertainment to our customers,” said Edgar Paz Ravines, director of Desarrollos Providencia.

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