Canada
World’s leading betting integrity body touches down in North America – FanDuel and DraftKings endorse IBIA’s launch
The International Betting Integrity Association (IBIA) today announced that it is launching its integrity monitoring service in the US and Canada. The launch is being endorsed by leading US operators FanDuel and DraftKings, and the integrity body has already secured licenses in a number of US states – Arizona, Colorado, Indiana, Michigan, New Jersey, New York, and Wyoming – with others pending.
The North American market is the fastest growing and most dynamic in the world and is expected to reach $96bn in handle in 2022, and with wagers on this week’s Super Bowl projected to top $7bn for the first time with almost a third through the US regulated sector as compared to 6% in 2019, according to H2 Gambling Capital. IBIA’s world-leading betting integrity monitoring system will play a major role in ensuring the integrity of the North American market, which is essential to maintaining the continued growth of the industry.
Khalid Ali, CEO of IBIA, said: “IBIA is delighted to announce that we are touching down in the North American market. With the largest customer transaction-based betting integrity monitoring system in the world, we will play a crucial role in protecting and supporting the growth of the betting industry in the US and Canada.”
Ali continued: “IBIA is run by sportsbooks for sportsbooks, and our mission is to provide the best and broadest protective coverage of the market. With the accelerated growth of regulation, existing IBIA members have encouraged the association to extend its global betting integrity coverage to North America, which we are delighted to do.”
IBIA’s monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. It allows IBIA to protect its members and the betting market from corruption through collective action.
“Flutter Entertainment have a long successful working relationship with IBIA’s global integrity monitoring system via our existing agreements through international brands and are proud of the collective improvements in the space,” said John Sheeran, Director of Risk and Trading, FanDuel Group. “Expanding an excellent working relationship to include integrity monitoring of North American sports and wagering will add another element of trust and security to our sports betting product, which we know is of the utmost importance to our consumers.”
“Protecting the integrity of sport while creating an engaging product for sports fans is at the heart of everything we do,” said Roy Pollitt, DraftKings’ Vice President and Head of Regulatory Affairs. “We are impressed with the progress IBIA has made in promoting high standards for the betting industry and we warmly welcome their arrival to North America.”
With the support of FanDuel and DraftKings, IBIA is already protecting over 60% of the regulated US online market from betting corruption. The launch is the beginning of a process to secure a license in states that require operators to be part of a monitoring body and to engage with gambling regulators more generally across the US. The association has also applied to the Canadian province of Ontario, which similarly requires operators to be part of an integrity monitoring system.
The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.
Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.
Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.
The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.
Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.
“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”
In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.
As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.
More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source
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