Latin America
Betcris completes banner year in 2021, looks ahead to even more success in 2022
2021 was a year of recovery for gaming operators everywhere. Rebounding from the COVID-19 pandemic was a challenge, but companies also learned a lot from the experience. Betcris, Latin America’s leading sports betting operator, had no difficulty finding its footing. It forged ahead in several areas last year and is ready for even more success in 2022.
Betcris was named the Best Latin American Sports Betting Operator for GIA 2021. Betcris was not only honored with the GIA award. It was selected as a finalist for a few categories of the SBC Latinoamérica awards, including Sportsbook of the Year, Sponsorship of the Year (NFL and MLB) and Employer of the Year. Betcris CEO JD Duarte was also a finalist in the Leader of the Year category.
The operator continued to expand its global footprint in 2021. It saw the appointment of Ana María Padrós as its Country Manager of Peru as Betcris saw significant growth and expanded opportunities throughout Latin America. Padrós brought her knowledge and experience in the gaming industry, including that from a successful career at International Game Technology.
Angelo Alberoni, a former executive with Betmotion and Vivagol.com, was added as the Country Manager in Brazil. He has been involved in the gaming industry since 2000. In addition, he is also a partner at VX Comunicação de Portugal and Director of the Brazilian Sports Betting Association, ABAESP.
Betcris also expanded its reach outside of Latin America. It entered Europe with the introduction of new offices in Poland. Betcris enters Poland as the 18th operator to receive a license to operate in the country.
Representatives from Betcris participated in a number of seminars and summits in 2021, both live and virtual. Fernando Garita, the operator’s Business Development Manager, participated in a session of iGaming NEXT’s Power Hour. He was also present for a SiGMA Americas Virtual event, an opportunity for the best in the industry to showcase what is driving growth and innovation.
The SBC Summit Barcelona was held in September, bringing together leaders and experts from the industry to discuss the latest movements. Duarte participated in that event, discussing the evolving market and the technology that is making a difference.
Betcris was also a Gold Sponsor of the SAGSE Miami.
Betcris awarded its customers with an opportunity to enjoy a once-in-a-lifetime experience.
It presented travel packages to several of its users to see the MLB All-Star Game live in Colorado, and also awarded a trip to see the upcoming Super Bowl in person.
In always wanting to deliver the best experience to its users, Betcris signed a new sports data agreement with Genius Sports, the leading global supplier of digital sports content and integrity services. It incorporated Genius Sports’ innovative technology to power immersive live experiences for millions of sports fans throughout Latin America. Betcris also gained access to Genius Sports’ proprietary, official data and live video feeds from over 120,000 events per year, including its official NFL data products, dynamic content and player acquisition and retention solutions.
In 2021 Betcris also consolidated its position as an ally of the NFL and MLB for Latin America, Official Bookmaker of the Mexican Soccer Team and presented two new sponsorships: The Betcris Pro League in Ecuador and the Betcris League in Honduras, both first soccer divisions in their countries.
More development and innovation are on the horizon this year. Betcris learned what is needed to keep the momentum of the company going during the pandemic. It will make digital growth and enhancement a priority in 2022 and will also explore market growth.
Compliance Updates
SYNOT Games Officially Certifies Over 140 Games in Brazil
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
Compliance Updates
TaDa Gaming Celebrates Further Brazilian Certification Across its Portfolio
Innovative casino content provider, TaDa Gaming, has had more top performing games officially certified for operators and players in Brazil.
GA, the globally recognised ISO/IEC 17025 Testing Laboratory, ISO/IEC 17020 Inspection Body and ISO/IEC 17065 Certification Body, has given its approval to a raft of TaDa releases, reinforcing its already strong brand position in the Brazilian market.
Brazil’s rapid growth and evolving legal framework for gaming regulation have provided opportunities and challenges. Ensuring compliance through certification is a key part of TaDa’s growth strategy as it continues to sign multiple new partnerships with local and international casino platforms, including recent deals with market leaders Aposta Ganha, Cactus Gaming and Betsul.
Enabling casino operators to offer more TaDa signature quality titles, such as Money Coming and Crazy 777, alongside TriLuck release, 3 Coin Treasures, gives players diversity in both theme and ways to win. The leading Fortune Gems series is already fully certified for the Brazilian market.
Ray Lee, Director of Business Development, TaDa Gaming, said: “Having our quality and integrity in casino game content verified by GA is testament to our commitment to our clients and players.”
Compliance Updates
EGT Digital obtained a licence to operate in the regulated market in Peru
EGT Digital is excited to announce that it is now authorized to operate as a provider in Peru. The company has received a licence from the regulatory gaming authority, the Ministry of Foreign Trade and Tourism (MINCETUR), which allows it to supply operators in the country with all of its core products – the X-Nave platform, the Gaming Aggregator, and the casino content.
EGT Digital’s in-house developed “all-in-one” betting platform X-Nave gives operators the technology and tools they need to build and develop a successful business online. It consists of 4 main modules: Sport Product, CRM Engine, Gaming Aggregator, and Payment Gateway. Еach can be part of the turnkey solution or operate independently, as they allow integration with third-party developments.
The Gaming Aggregator presents a wide variety of more than 12,000 games across 140 providers. It offers numerous player engagement tools and a Recommendation module through which operators can create highly personalized content for their customers based on users’ individual behavior and preferences.
EGT Digital’s gaming portfolio contains over 120 casino titles, including 4 top performing jackpots: Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot. The company’s vast array of games is being constantly enriched with new additions designed to fit the tastes and requirements of different players. EGT Digital’s slots are currently presented in more than 50 markets around the world, having ranked among the favorites of gaming audiences in each one of them.
“This licence is an achievement of great significance for us,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. “Entering the regulated market in Peru will allow us not only to unleash the huge potential of our products on a local level but also to continue our expansion in the region and consolidate our positions as a leading supplier of iGaming solutions in LatAm.”
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