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Betcris completes banner year in 2021, looks ahead to even more success in 2022

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Betcris completes banner year in 2021, looks ahead to even more success in 2022

 

2021 was a year of recovery for gaming operators everywhere. Rebounding from the COVID-19 pandemic was a challenge, but companies also learned a lot from the experience. Betcris, Latin America’s leading sports betting operator, had no difficulty finding its footing. It forged ahead in several areas last year and is ready for even more success in 2022.

Betcris was named the Best Latin American Sports Betting Operator for GIA 2021. Betcris was not only honored with the GIA award. It was selected as a finalist for a few categories of the SBC LatinoamĂŠrica awards, including Sportsbook of the Year, Sponsorship of the Year (NFL and MLB) and Employer of the Year. Betcris CEO JD Duarte was also a finalist in the Leader of the Year category.

The operator continued to expand its global footprint in 2021. It saw the appointment of Ana MarĂ­a PadrĂłs as its Country Manager of Peru as Betcris saw significant growth and expanded opportunities throughout Latin America. PadrĂłs brought her knowledge and experience in the gaming industry, including that from a successful career at International Game Technology.

Angelo Alberoni, a former executive with Betmotion and Vivagol.com, was added as the Country Manager in Brazil. He has been involved in the gaming industry since 2000. In addition, he is also a partner at VX Comunicação de Portugal and Director of the Brazilian Sports Betting Association, ABAESP.

Betcris also expanded its reach outside of Latin America. It entered Europe with the introduction of new offices in Poland. Betcris enters Poland as the 18th operator to receive a license to operate in the country.

Representatives from Betcris participated in a number of seminars and summits in 2021, both live and virtual. Fernando Garita, the operator’s Business Development Manager, participated in a session of iGaming NEXT’s Power Hour. He was also present for a SiGMA Americas Virtual event, an opportunity for the best in the industry to showcase what is driving growth and innovation.

The SBC Summit Barcelona was held in September, bringing together leaders and experts from the industry to discuss the latest movements. Duarte participated in that event, discussing the evolving market and the technology that is making a difference.
Betcris was also a Gold Sponsor of the SAGSE Miami.
Betcris awarded its customers with an opportunity to enjoy a once-in-a-lifetime experience.

It presented travel packages to several of its users to see the MLB All-Star Game live in Colorado, and also awarded a trip to see the upcoming Super Bowl in person.
In always wanting to deliver the best experience to its users, Betcris signed a new sports data agreement with Genius Sports, the leading global supplier of digital sports content and integrity services. It incorporated Genius Sports’ innovative technology to power immersive live experiences for millions of sports fans throughout Latin America. Betcris also gained access to Genius Sports’ proprietary, official data and live video feeds from over 120,000 events per year, including its official NFL data products, dynamic content and player acquisition and retention solutions.

In 2021 Betcris also consolidated its position as an ally of the NFL and MLB for Latin America, Official Bookmaker of the Mexican Soccer Team and presented two new sponsorships: The Betcris Pro League in Ecuador and the Betcris League in Honduras, both first soccer divisions in their countries.

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More development and innovation are on the horizon this year. Betcris learned what is needed to keep the momentum of the company going during the pandemic. It will make digital growth and enhancement a priority in 2022 and will also explore market growth.

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Peter & Sons to Enter Brazilian Market

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Peter & Sons to Enter Brazilian Market

 

Maverick game studio to make Brazil debut via PlayUZU.br and BacanaPlay.br

Award-winning game studio Peter & Sons is about to make waves in the freshly regulated Brazilian market. The innovative iGaming content creator’s unique portfolio went live in Brazil from 1st January 2025 via PlayUZU.br and BacanaPlay.br.

Global entertainment giant SkillOnNet recently announced it had been awarded a license to operate in the Brazilian market, which is quickly expected to become one of the biggest in the world.

Barcelona-based Peter & Sons has already made significant inroads into Latin America, having recently debuted in Mexico, Peru, and Buenos Aires City in Argentina.

But Brazil will allow the studio to showcase its groundbreaking content to a truly massive new audience. Peter & Sons games are known for their rich storytelling, humour and unique artistic vision. Packed with fascinating themes, surprising mechanics, and glorious weirdness, they are designed to embody the ‘anti-boring’, according to the company.

Brazilian players will soon be able to sink their teeth into hit games like Barbarossa, Xibalba, Wild 1 and Voodoo Hex, as well as brand new titles like Barbarossa Revenge, Muddy Waters, and Greedy Alice.

All content will be specially localized to the new market through two Portuguese-language, Brazil-focused platforms.

Yann Bautista, Commercial Director and Founder at Peter & Sons said: “While 2024 was a huge year for our global expansion, 2025 could prove to be the biggest yet, as we become an early entrant into this huge new market. Since our 2019 foundation, we have poured all our energy, hard work and inspiration into our games, and it’s truly exciting that our content reaches the massive audience that it does today.”    

Pedro Garcia, Country Manager at BacanaPlay said: “We’re super-bullish about the Brazilian market, which has been projected by analysts to be worth almost $6.3bn by 2028. And we project that the addition of Peter & Sons’ cutting-edge portfolio will go down a storm with Brazilian players at PlayUZU.br and BacanaPlay.br.”

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SYNOT Games Enters into Partnership with Novibet

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SYNOT Games, a leading iGaming provider known for delivering high-quality products, has entered into a new partnership with Novibet in Brazil. This collaboration marks a significant milestone in SYNOT Games’ expansion into the burgeoning Brazilian iGaming market.

Set to launch in late 2024, this deal introduced Novibet’s players in the Brazilian region to an impressive portfolio of 85 premium games, including some of SYNOT’s most popular and highest-grossing titles such as Fruity Gold 243 and 100 Stunning Fruits.

The launch comes at an exciting time for the Brazilian online gaming industry, which is experiencing rapid growth thanks to increasing player demand and favorable regulatory developments. Novibet is a well-established operator in the region, and partnership with SYNOT Games further solidifies its commitment to providing its players with first-class content.

Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “Teaming up with SYNOT Games reflects our commitment to delivering top-tier gaming experiences to our customers in Brazil. We are excited to bring their premium titles to our platform, further enhancing our diverse and high-quality offering.“

Dagmar Cvrčková, Head of Strategic Partnership at SYNOT Games, said: “This partnership with Novibet is a tremendous step forward for SYNOT Games as we continue to expand our footprint in South America. We are thrilled to bring our diverse and engaging game portfolio to such a dynamic and fast-growing market. Together with Novibet, we aim to deliver exceptional entertainment and establish ourselves as a trusted name among Brazilian players.”

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SCCG Extends and Strengthens Strategic Sponsorship with Thunder Fight to Elevate Brazilian MMA and Combat Sports

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SCCG Extends and Strengthens Strategic Sponsorship with Thunder Fight to Elevate Brazilian MMA and Combat Sports

 

SCCG NextGen, the talent agency vertical of SCCG Management, proudly announces the renewal of its sponsorship partnership with Thunder Fight and Thunder Fight Center, Brazil’s premier martial arts event organization and training venue. This continued collaboration underscores SCCG’s commitment to supporting innovative sports organizations in emerging markets like Brazil, where MMA is one of the fastest-growing and most exciting sports.

Since its inception in 2014, Thunder Fight has been a launchpad for elite Brazilian MMA talent, with over 27 fighters advancing to the UFC and countless others making their mark on the global stage. Of the 27, many are current international stars, such as Diego Lopes, Jailton Almeida, Caio Borralho, Natalia Silva and Marina Rodriguez. With over 84 registered competitions and 398 MMA Matches, the organization has built a legacy of excellence, hosting legends such as Jorge Patino Macaco, Reginaldo Vieira, and Elias Silverio. Thunder Fight continues to be recognized as one of Brazil’s top MMA breeding grounds, providing a platform for rising stars in combat sports. Out of all brazilians in the UFC currently, 17% are Thunder Alumni.

Through this renewed partnership, SCCG Management will maintain a powerful brand presence across all Thunder Fight Center events and media promotions, ensuring continuous exposure on the Octagon mat, corner stickers, event posters, social media, and video highlights. This collaboration strengthens SCCG’s influence in Brazil’s thriving sports entertainment industry, fostering engagement with passionate MMA fans and sports bettors alike.

Stephen Crystal, Founder and CEO of SCCG Management, expressed his enthusiasm for the renewed partnership: “Thunder Fight has played a pivotal role in shaping Brazilian MMA, and we’re honored to continue our support. At SCCG NextGen, we believe in the power of sports entertainment, and Thunder Fight represents the kind of innovation and excellence that aligns perfectly with our mission. By strengthening our partnership, we reinforce our commitment to fostering emerging sports markets and engaging new audiences in dynamic ways.”

Marcelo Kina, President of Thunder Fight: “Together, SCCG Management and Thunder Fight are redefining the landscape of martial arts in Brazil. This renewed partnership not only empowers athletes at every level but also ensures that Thunder Fight remains at the forefront of the national scene, nurturing talent for the biggest global events. Together, we’re building a brighter future for martial arts, one opportunity at a time.”

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