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Latin America

Betcris completes banner year in 2021, looks ahead to even more success in 2022

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Betcris completes banner year in 2021, looks ahead to even more success in 2022

 

2021 was a year of recovery for gaming operators everywhere. Rebounding from the COVID-19 pandemic was a challenge, but companies also learned a lot from the experience. Betcris, Latin America’s leading sports betting operator, had no difficulty finding its footing. It forged ahead in several areas last year and is ready for even more success in 2022.

Betcris was named the Best Latin American Sports Betting Operator for GIA 2021. Betcris was not only honored with the GIA award. It was selected as a finalist for a few categories of the SBC Latinoamérica awards, including Sportsbook of the Year, Sponsorship of the Year (NFL and MLB) and Employer of the Year. Betcris CEO JD Duarte was also a finalist in the Leader of the Year category.

The operator continued to expand its global footprint in 2021. It saw the appointment of Ana María Padrós as its Country Manager of Peru as Betcris saw significant growth and expanded opportunities throughout Latin America. Padrós brought her knowledge and experience in the gaming industry, including that from a successful career at International Game Technology.

Angelo Alberoni, a former executive with Betmotion and Vivagol.com, was added as the Country Manager in Brazil. He has been involved in the gaming industry since 2000. In addition, he is also a partner at VX Comunicação de Portugal and Director of the Brazilian Sports Betting Association, ABAESP.

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Betcris also expanded its reach outside of Latin America. It entered Europe with the introduction of new offices in Poland. Betcris enters Poland as the 18th operator to receive a license to operate in the country.

Representatives from Betcris participated in a number of seminars and summits in 2021, both live and virtual. Fernando Garita, the operator’s Business Development Manager, participated in a session of iGaming NEXT’s Power Hour. He was also present for a SiGMA Americas Virtual event, an opportunity for the best in the industry to showcase what is driving growth and innovation.

The SBC Summit Barcelona was held in September, bringing together leaders and experts from the industry to discuss the latest movements. Duarte participated in that event, discussing the evolving market and the technology that is making a difference.
Betcris was also a Gold Sponsor of the SAGSE Miami.
Betcris awarded its customers with an opportunity to enjoy a once-in-a-lifetime experience.

It presented travel packages to several of its users to see the MLB All-Star Game live in Colorado, and also awarded a trip to see the upcoming Super Bowl in person.
In always wanting to deliver the best experience to its users, Betcris signed a new sports data agreement with Genius Sports, the leading global supplier of digital sports content and integrity services. It incorporated Genius Sports’ innovative technology to power immersive live experiences for millions of sports fans throughout Latin America. Betcris also gained access to Genius Sports’ proprietary, official data and live video feeds from over 120,000 events per year, including its official NFL data products, dynamic content and player acquisition and retention solutions.

In 2021 Betcris also consolidated its position as an ally of the NFL and MLB for Latin America, Official Bookmaker of the Mexican Soccer Team and presented two new sponsorships: The Betcris Pro League in Ecuador and the Betcris League in Honduras, both first soccer divisions in their countries.

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More development and innovation are on the horizon this year. Betcris learned what is needed to keep the momentum of the company going during the pandemic. It will make digital growth and enhancement a priority in 2022 and will also explore market growth.

Latin America

ZITRO CELEBRATES GROWTH IN PERU WITH EXCLUSIVE ZITRO EXPERIENCE EVENT

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Zitro held its Zitro Experience event on June 12th at the exclusive Villa Cosentino in Lima, Peru. The event was a unique opportunity to network in a relaxed atmosphere, while customers enjoyed a spectacular product presentation, followed by a fantastic musical performance.

“Our Zitro Experience event was the perfect opportunity to connect with our clients in Peru,” said Alejandra Burato, Zitro’s Regional Director for Latin America. “At Zitro, we have a strong commitment to the Peruvian market, and this event was a true celebration of our continued success in the country. We’ve been present in Peru for several years now, and our dedication is reflected in our constant investment of resources, the expansion of our team, and our gradual growth across gaming establishments in the country.”

At this edition of Zitro Experience Peru, the company presented a wide range of new products and games specifically designed for the region’s audience. Zitro offers Peruvian operators’ products with greater added value, characterized not only by the interconnected version of their machines in the same room (LAP) but also by the possibility of interconnecting machines in multiple locations, under a Wide Area Progressive (WAP) network. This product line allows operators to link Zitro’s premium WAP games, on the Altius Glare cabinet, across all their locations.

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Zitro also presented games with proven performance in various markets worldwide in recent months. These include ‘Fu Frog’, ‘Fu Pots’, and ‘Billy the Pig’. Furthermore, the company unveiled its latest releases: ‘Energy Link’, ‘Drum Dynasty’, ‘Night Link’, ‘Hit Selection’, and ‘Epic Empires’.

In addition to these titles, Zitro also introduced the new ‘Mega Lounge’ concept. This designated area within the casino features a selection of Zitro games and machines interconnected with each other. All machines playing in the lounge simultaneously will contribute to a MEGA jackpot. When a player wins the MEGA, all machines will celebrate together, providing players with a unique communal gaming experience. ‘Mega Lounge’ allows operators to combine different Zitro games and cabinets under the same concept to offer an enhanced and diverse gaming experience, making it unique in the industry.

Sebastian Salat, Zitro’s President International, added: “Our Zitro Experience event has been a wonderful opportunity to meet, once again, with customers and friends and showcase the products we have developed for the market. This event will undoubtedly solidify our position as the leading casino supplier in Peru and further strengthen our achievements in the region. At Zitro, we are convinced of the enormous potential offered by this market, and therefore, our project focuses on continuing to grow in the country and across LatAm.”

 

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Aposta Ganha partners with Netflix to become first gaming company to team up with the streaming giant in Brazil

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Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has scored a groundbreaking agreement to become the first betting brand to exclusively run advertising campaigns in Brazil for Netflix customers.

Rafa Márquez, former player and idol of Barcelona and the Mexican national football team, stars in the 30-second commercial. The concept was developed by the company’s marketing team alongside a Spanish production company. Football’s unmatched excitement and adrenaline are captured perfectly using powerful imagery and an impactful script.

The short film is already being aired and can be seen in two spots within the streaming platform’s basic package, currently the largest in the world. Netflix also leads the market share index for streaming platforms in Brazil, according to JustWatch 2023 Q4 data, which reported the company securing 27% of the market that equates to 66 million users.

Aposta Ganha’s debut advert can be viewed on youtube.

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Hugo Baungartner, Aposta Ganha CCO, said: “Working with Rafa Márquez on this beautiful video piece was a joy and the results speak for themselves. Our marketing team has brilliantly captured the essence of the world’s most popular sport that is a major part of Aposta Ganha’s story. Partnering with Netflix is not only a first for the betting industry, but a golden opportunity to showcase our brand in front of millions of viewers.”

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Latin America

Salsa partners with First Sportsbook to launch LatAm LatAm-focused solution

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Salsa Technology has started an important collaboration with top-tier sports betting provider First Sportsbook that will see the solution integrated into the Salsa Omni PAM. Initially, the tie-up will focus on the regulated Peruvian market and the two companies will share more details around the partnership at the Perú Gaming Show running between June 12 – 13, in Lima.

First Sportsbook, a leading B2B Sportsbook software company, has built a top-tier sports betting solution that is supporting some of the largest sports betting operators in the world. Partnering with Salsa Technology will enable the business to expand its global reach by entering the regulated Latin American region.

Salsa Technology’s Head of Marketing and Sales, Eliane Nunes, said: “We are very excited to announce this collaboration between Salsa and First, especially focused on regulated markets in Latin America, such as Peru. Our dominant position within the region means we’re well set to grow the business as regulation progresses. By adding First Sportsbook into our Salsa Omni we can service our partners, for a competitive cost, a package that includes data and risk analysis, as well as numerous tools for player promotion and retention to help operators make the most of the awesome opportunities here.”

Tom Light, CEO at First Sportsbook, added: “Working with Salsa Technology gives us the ideal partner to bring our high-performance ‘Plug and Play’ solution to the region and give operators a chance to grow in this dynamic space. Our 180-strong trading team, fully managed platform, and tech paired with Salsa’s localised experience will enable us to reshape the sports betting landscape.”

Salsa Technology and First Sportsbook will showcase the power of the partnership from a joint stand #51. Besides Nunes, Salsa team at the event will be headed by Strategic Alliance Manager, Gina Macheri, Diego Mourglia, CTO, and Diego Amarillo, Legal Manager. Joining Tom Light representing First, will be the CCO, Amram Vita, and the Senior Business Development Manager, Juan Dellapenie. Both teams will be available to share more on the project and highlight its impact for those exploring the regulated Peruvian market.

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