Press Releases
TheLines.com:Prop bets a key feature of Super Bowl betting, but not all our legal in the U.S.
The Super Bowl is the most wagered-on event in America and the betting also goes beyond the outcome of the games and the performances by the players, according to analysts TheLines.com, which tracks odds in the U.S. regulated sports betting market.
With two weeks between the Conference Championships on Jan. 30 and Super Bowl 56 on Feb. 12, prop bets engage and entertain fans before the game and right through the Super Bowl. Proposition bets are games within the game itself and they allow bettors to wager on specific events and matchups. Player props include performance-based bets, including yards, catches, touchdowns and more. They also include time-specific bets, such as who will be the first or last player to score a touchdown. TheLines has a full rundown of prop bets and strategy.
Popular non-football action prop bets for the Super Bowl include the outcome of the opening coin flip, the color of the Gatorade bath that the winning coach will receive, and the length of the pre-game National Anthem performance and halftime show.
The halftime show in particular has received much attention, with a star-studded lineup featuring Eminem, Dr. Dre, Mary. J Blige, Snoop Dogg, and Kendrick Lamar. But TheLines’ Nicole Russo explains that betting on the length of these performances is not legal in the U.S.
“There’s even a prop on whether Snoop will smoke during the show,” Russo said. “But those odds are not offered by a legal and regulated online sportsbook. Currently, no legal betting jurisdiction in the U.S. allows sportsbooks to offer odds on the halftime show. The odds you see listed are from offshore sportsbooks, which are not governed by the same rules and standards that regulated sportsbooks have to abide by to keep your information and money safe.”
Often, the winning coach is doused with a tub of Gatorade immediately after the game and bettors can bet on what color of the electrolyte sports drink will be. Super Bowl Gatorade odds have not yet been posted by sportsbooks, but will be available soon. Expect orange and blue to be the favorite this year, according to TheLines’ Matt Burke.
“Gatorade shower odds are typically determined by the likelihood that the drink will match the team colors,” said Burke. “With the Cincinnati Bengals in Super Bowl LVI, expect orange to be one of the favorites. Orange typically finds itself atop Gatorade color odds boards even when a non-orange team makes it to the NFL’s final stage. Blue is another all-time popular color, and the LA Rams could certainly wind up using it in one of their buckets.”
It’s important to note that these options aren’t available in every state. Check with your local operators.
As for the game itself, the Rams are now favored by 4.5 points to beat the Bengals in the Super Bowl on Feb. 12. The line has nudged up a half-point since opening at Rams -4 on Jan. 30. The over/under total remains at its opening number 49.5 points, according to a consensus of the nation’s largest legal online sportsbooks — including DraftKings, FanDuel, BetMGM, BetRivers, Caesars, and PointsBet.
The consensus point spreads for the Super Bowl, as of Feb. 4:
- Cincinnati Bengals vs. Los Angeles Rams (-4); over/under 49.
- LA Rams -200
- Cincinnati Bengals +170
Gambling in the USA
Expanse Studios (GMGI) Enters the U.S. Sweepstakes Market
North American Expansion Kicks Off Through Strategic Partnership with Moozi
Golden Matrix Group’s game development division, Expanse Studios, has officially entered the U.S. sweepstakes market, marking a significant milestone in its North American growth strategy. This move is powered by a strategic content partnership with Moozi, one of the most dynamic sweepstakes social casino platforms in the region.
With Moozi now featuring over 50 of Expanse Studios’ top-performing games—including immersive slots, crash games, and table games—this partnership positions GMGI to capture a share of the $5.6 billion U.S. sweepstakes market, projected to more than double to $11 billion by 2025 (Eilers).
Damjan Stamenkovic, CEO of Expanse Studios, commented:
“This partnership signifies our formal entry into the U.S. market, showcasing the innovation and player-first experiences that define Expanse Studios. Collaborating with Moozi enables us to deliver advanced gaming content to a growing audience in North America, a key region for our global growth.”
James Anderson, Moozi’s CCO, added:
“Expanse Studios has set a high bar for engaging and innovative gaming experiences. Their addition to our platform elevates Moozi’s offerings and strengthens our mission to lead the U.S. sweepstakes social casino space.”
This launch underscores Expanse Studios’ commitment to innovation and its long-term growth trajectory in regulated markets. By entering the North American sweepstakes market, Expanse Studios takes a bold step in expanding its footprint while delivering cutting-edge gaming experiences.
Latest News
SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.
Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.
The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.
SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.
According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10.
The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.
Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”
To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.
SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Gambling in the USA
Arizona’s Tribal Gaming Contributions Reach $42.5 Million in Q2 FY2025
The Arizona Department of Gaming (ADG) has announced an impressive $42,508,200 in tribal gaming contributions to the Arizona Benefits Fund for the second quarter of Fiscal Year 2025. This milestone reflects the continued growth and success of the state’s tribal gaming industry, achieved through strong collaboration between the state government and tribal communities.
A Record-Breaking Year for Tribal Gaming
“This achievement is a testament to the strength of the partnership between Arizona and its tribal communities,” said Jackie Johnson, Director of ADG. “Consecutive record quarters in FY2025 highlight our shared commitment to fostering a thriving gaming industry. Since FY2004, total tribal contributions have exceeded $2.3 billion, significantly benefiting the state and its residents.”
Supporting Arizona’s Communities
The Arizona Benefits Fund receives 88% of tribal gaming contributions, channeling these funds into key areas that directly impact the state’s residents and natural resources. The Q2 FY2025 contributions will be allocated as follows:
- Instructional Improvement in Schools: $21,186,087
- Trauma and Emergency Services: $10,593,043
- Wildlife Conservation: $3,026,584
- Tourism Promotion: $3,026,584
- Problem Gambling Education, Treatment, and Prevention: $850,164
- ADG Operating Costs: $3,825,738
These contributions reflect the state’s commitment to using tribal gaming revenue for meaningful community support, from enhancing education and emergency services to preserving wildlife and promoting tourism.
A Growing Gaming Landscape
Arizona currently hosts 26 Class III casinos, regulated under the Arizona Tribal-State Gaming Compact. These casinos contribute a percentage of their gross gaming revenue to the Arizona Benefits Fund as well as to cities, towns, and counties. This model of tribal-state collaboration has proven instrumental in bolstering local economies and funding critical programs.
About the Arizona Department of Gaming
Founded in 1995, ADG is Arizona’s regulatory authority overseeing tribal gaming, racing, event wagering, and more. Beyond regulation, ADG is deeply committed to problem gambling education, offering support and resources to affected individuals and families through its Division of Problem Gambling and 24-hour helpline, 1-800-NEXT-STEP.
Looking Ahead
As tribal gaming contributions continue to break records, the partnership between Arizona’s government and tribal communities stands as a model for sustainable growth and mutual benefit. These contributions not only fuel essential state programs but also underscore the lasting value of collaboration in driving economic and social progress.
For a detailed breakdown of contributions by year and further information, visit the Arizona Department of Gaming’s official website.
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