Press Releases
Kambi Group plc signs multi-year sportsbook agreement with MaximBet

Ambitious lifestyle sports betting brand selects Kambi’s technology and services to enhance its North American sports betting positioning
Kambi Group plc, the world’s trusted sports betting supplier, has entered into a multi-year sportsbook partnership with MaximBet, a sports betting brand owned and operated by Carousel Group, a privately held licensed sports betting and casino operator.
Under the terms of the deal, MaximBet, which launched in September in partnership with the renowned men’s lifestyle media brand Maxim, will integrate Kambi’s sportsbook platform into its technology stack, aiding the brand’s strategy to accelerate its growth throughout North America.
As MaximBet continues to expand across North America, it will leverage Kambi’s best-in-class betting solutions, from compliance provision and odds compiling to customer intelligence and risk management, as well as an array of market-leading products such as Bet Builder, its in-event and multi-event combinability product.
MaximBet is made up of a leading sports betting and casino website, MaximBet.com, and tailor-made native iOS and Android apps that allow users to bet on sports and casino. The brand leverages Maxim’s large, integrated network of print, digital and social platforms and events to engage the loyal Maxim community alongside its community of sports bettors.
MaximBet, which is live in Colorado, is set to go live in at least five additional US states – Indiana, Iowa, New Jersey, Ohio and Pennsylvania – and also expects to launch in Canada in 2022 along with a series of other US states to be announced soon.
Kristian Nylén, CEO, Kambi, said: “Kambi is delighted to become the exclusive online sportsbook provider to MaximBet, a company that is committed to delivering a superior experience to its players.
“The management team at Carousel Group understand the benefits of Kambi’s scalable sports betting technology and services, as well as the flexibility to innovate on top of its own platform and leverage the strength of the Maxim brand.
“This is an important partnership for Kambi as we continue to strengthen our global network and we look forward to working closely with MaximBet to aid its expansion across the US.”
Daniel Graetzer, CEO, MaximBet, said: “When we launched MaximBet late last year, we promised our users the very best experience, both online and in the real world. Teaming up with Kambi – the world’s most prestigious sports betting technology supplier – makes this promise even more of a reality.
“This partnership will enable MaximBet to allocate more resources to its rapid expansion and real-life experiences that set it apart from the traditional, by-the-book sports betting operators. If MaximBet users thought the exclusive rewards, prizes, events and experiences were incredible before, they haven’t seen anything yet.”
The agreement is expected to have a small positive impact on Kambi’s 2022 revenue, however the partnership has the potential to become a material source of revenue over the course of the contract.
partnerships
SCCG Announces Sponsorship Partnership with Approvely for Seamless Payments Processing in the Gaming Industry

SCCG Management, a leading advisory firm in the global gambling industry, is excited to announce a sponsorship partnership with Approvely, a premier provider of seamless and rapid payment processing solutions for high-risk industries. This collaboration enhances SCCG’s mission to connect gaming operators with cutting-edge financial solutions that drive efficiency, security, and reliability.
Approvely specializes in fast-track payments, rapid approvals, and expert guidance, ensuring that gaming operators experience approval times of 30 days or less. Their real-time transaction verification and chargeback protection provide an added layer of security, minimizing fraud and administrative burdens while streamlining payment acceptance. Through instant payouts, credit and debit processing, and seamless integration, Approvely helps businesses increase sales, improve player experience, and maintain financial stability.
Stephen Crystal, Founder & CEO of SCCG Management, stated: “The gaming industry demands fast, secure, and reliable payment processing. Approvely delivers exactly that—offering seamless solutions for operators navigating the complexities of high-risk transactions. At SCCG, we align with partners who bring real, tangible value to gaming businesses, and Approvely’s expertise in rapid approvals and fraud protection makes them an essential asset for our clients.”
Latest News
Andrew Cardno, Dr. Ralph Thomas and Dr. A.K. Singh Release Their 12th Book: “The Math That Gaming Made, Compendium”

Well-known and accredited gaming and analytics experts Andrew Cardno and Dr. Ralph Thomas of QCI have proudly released their 12th book, “The Math That Gaming Made, Compendium,” a definitive exploration of the mathematical frameworks and strategies that have shaped the modern gaming industry. This latest volume includes brand-new articles, expanded content, and a greatly enhanced gaming glossary, offering readers an even deeper dive into the world of gaming mathematics.
A Comprehensive Exploration of Mathematics and Gaming
“The Math That Gaming Made, Compendium” serves as an essential guide to the intersection of mathematics and gaming. It delves into how advanced analytics, mathematical modeling, and data science have revolutionized the gaming landscape, compiling decades of research and insights. This newly updated edition features fresh discussions, more real-world applications, and a wealth of cutting-edge material that will benefit industry professionals, data enthusiasts, and anyone intrigued by gaming mathematics.
A Legacy of Expertise
Authors Andrew Cardno and Dr. Ralph Thomas bring together years of experience and groundbreaking research, offering readers unparalleled insight into the role of math in optimizing player experiences and casino operations.
“This book is a culmination of over 20 years of innovation in the gaming industry,” said Andrew Cardno. “In addition to highlighting how data and analytics have evolved, we’ve packed this edition with new articles, expanded content, and an extensive gaming glossary, providing readers with tools and knowledge for real-world gaming environments.”
A Must-Read for Industry Professionals
Industry expert Buddy Frank shared his praise for the new volume: “One of the things I love about software is when updates are released you gain new features and helpful add-ons. In publishing, once a book is released, that’s about it. Occasionally, there will be a second or maybe even a third edition. So, it is somewhat surprising, but very welcomed, that the authors of “The Math That Gaming Made” will debut Book 12 at the annual Indian Gaming Association’s Conference and Tradeshow held in San Diego. I loved the skinny little Book 1. This new volume seems to be more than an inch thick and has plenty of new content. If you work in Slots, Casino Marketing, Hosting, Operations, Leadership or Analytics, don’t miss this latest version.”
“The Math That Gaming Made, Compendium” is available now through Amazon.
Latest News
SOFTSWISS Brings Engineering for Success to SiGMA Americas

SOFTSWISS, an international technology company providing software solutions for iGaming, announces its participation in SiGMA Americas – one of the largest and most influential industry events in the Western Hemisphere. The event will be held in São Paulo, Brazil, from 7 to 10 April.
Participation in the expo highlights SOFTSWISS’ expansion in the Latin American iGaming market. The company recently secured certification in both Brazil and Peru for the SOFTSWISS Game Aggregator and obtained Brazilian certification for its Jackpot Aggregator. The company has also strengthened its ties in the region through a partnership with rising motorsport talent Eduardo Barrichello for the 2025 FIA World Endurance Championship (WEC).
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, will join the team working at the company’s Stand M85. He will also make a special appearance as a keynote speaker at the SiGMA Conference, sharing unique industry insights and perspectives from his legendary racing experience.
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, comments: “Latin America is a continent of unlimited energy, passion, and creativity. The rapid growth of the iGaming industry reflects this perfectly. I’m eager to share my perspective at SiGMA Americas and excited to talk about how SOFTSWISS’ drive for technology and excellence will contribute to shaping the future of this market.”
SOFTSWISS heads to SiGMA Americas with its new ‘Engineered for Success’ campaign, inspired by Formula 1. The creative concept reveals the company as a technology partner that creates high-performing software solutions, where every detail is as precisely engineered as in an F1 car.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, shares: “We are excited to bring our ‘Engineered for Success’ campaign and our best software solutions to SiGMA Americas, a key gathering place for our industry leaders on this continent. Our team is looking forward to meeting partners and prospective clients and building a thriving business in Latin America together. We can’t wait to reveal more of our technologies and our vision for the future of this market.”
SOFTSWISS invites all attendees to book a meeting at Stand M85 to explore how its technology-driven solutions can help operators engineer successful iGaming projects.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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