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MediaTroopers Brings Its Online Betting Expertise To New York

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MediaTroopers Have Obtained All Possible US Revenue Share Licenses

 

MediaTroopers, a marketing agency specializing in promoting legal online gambling in the US, now live in NY. The company brings its extensive online sports betting expertise and started promoting in NY the first regulated sportsbooks this weekend. MediaTroopers has long-standing partnerships across the US with top sportsbooks. It will now promote its partners in NY, providing top-quality marketing and content to new audiences.

Legal Online Sports Betting Launches in New York
Four sportsbooks were ready when online sports betting officially went live this week on January 8. DraftKings, Rush Street Interactive, FanDuel, and Caesars Sportsbook took the first legal online wagers in the state.

These sportsbooks received licensing from the New York State Gambling Commission (NYSGC) after a long period following the legalizing bill passed online sports betting for NY in November. The logistics of New York State’s unique online sports betting laws meant that sportsbooks needed some time to meet regulatory standards. That struggle is in the past, and online sports betting is ready to write its first chapter in the Empire State.

MediaTroopers CEO Shmulik Segal said: “MediaTroopers has been operating in nearly every US state where online gambling is legal, including New York’s neighbouring states such as Pennsylvania, New Jersey, Delaware, and others. So, adding New York to our portfolio is an exciting milestone that allows us to provide services to new audiences on the East Coast.”

When asked about the future potential of the state, Segal added: “There are five more sportsbooks with provisional licenses from the NYSGC. These sportsbooks are working towards meeting the licensing requirements, and when this happens, the New York sports betting market could grow exponentially.”

New York is the fourth most populous state in the US, and many experts anticipate it to become one of the biggest online sports betting states in the coming years. MediaTroopers serves most of the top brands in the industry and hopes to capitalize on this opportunity to bring quality content to a new part of the US. The company’s expertise includes advertising across display media channels, websites, and social media, generating millions of new customers for its partners.

When asked about his expectations for this season, Segal said: “MediaTroopers has seen launches of many states, but what’s the most amazing thing about this launch is the timing, right ahead of the NFL playoffs and Super Bowl. So, although we won’t know specific numbers for a few weeks, we are confident that the launch in NY will be one of the biggest we’ve seen.”

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Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

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Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

 

Brazilian operator BETesporte is first to adopt AI-powered solution

Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.

Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.

In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.

Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.”

Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”

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Red Rake Gaming expands into New Jersey through Caesars partnership

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Red Rake Gaming expands into New Jersey through Caesars partnership

 

Red Rake Gaming, a leading developer of premium online casino content, is excited to announce its launch with Caesars Entertainment in the state of New Jersey, further expanding its presence in the regulated U.S. market.

Red Rake Gaming’s top-performing titles are now available across Caesars’ major online casino brands in New Jersey, including Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino.

This partnership marks a major milestone in Red Rake Gaming’s U.S. expansion strategy, aligning with one of the most iconic and trusted brands in the global gaming industry.

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We’re incredibly excited to partner with Caesars Entertainment for our New Jersey . Caesars’ strong brand recognition and extensive reach provide the perfect platform to showcase our diverse content.

We are confident that our titles will deliver a thrilling experience for players in the Garden State.”

This collaboration highlights Red Rake Gaming’s commitment to providing innovative, compliant content tailored to regulated markets. U.S. players can enjoy a wide range of feature-rich slots, interactive bonus games, and immersive gameplay experiences.

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1/ST and Goodwood Racecourse stage a new round of Group 1 pathways between the UK and North America

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A notable pair of Group 1 turf stakes at Goodwood Racecourse in England this week will earn the winners an automatic berth on the 2026 Pegasus World Cup Day program January 24 at Gulfstream Park.

The one-mile Visit Qatar Sussex Stakes for three-year-olds and up on Wednesday July 30 will serve as a qualifier for the $1 million Pegasus World Cup Turf Invitational (G1), while the 1 1/4-mile Visit Qatar Nassau Stakes for fillies and mares of three years and older on Thursday July 31 will also act as a qualifier for the $500,000 Pegasus Filly & Mare Turf Invitational (G2).

Held in late January on a card headlined by the $3 million Pegasus World Cup Invitational (G1) for older horses on dirt, the Pegasus Turf is contested over 1 1/8 miles, whereas the Pegasus Filly & Mare Turf is run at 1 1/16 miles.

Among the contenders for the Sussex is millionaire five-year-old Carl Spackler, winner of eight of 12 races in the U.S. including three Grade 1 stakes before being sold privately to China’s Yulong Investments to race overseas. Carl Spackler made his first two career starts at Gulfstream, the second a maiden triumph in February 2023. He was sixth in the June 17 Queen Anne Stakes (G1) in his European debut. He now takes on the best of the British and Irish in a clash of the generations, headed by leading three-year-old miler, Field Of Gold, and last year’s Irish Guineas (G1) victor, Rosallion.

The Nassau has also drawn a competitive field, spearheaded by Aidan O’Brien’s Whirl, winner of the recent Pretty Polly Stakes (G1), and See The Fire, third in a white-hot Prince of Wales’s Stakes (G1) at Royal Ascot.

European-based horses have made their mark in the Pegasus Turf since its debut in 2019. Magic Wand ran second in both 2019 and 2020 before Warm Heart captured the 2024 edition in a track-record time of 1:44.45 in the finale of her esteemed career. Both Irish-bred mares were trained by the aforementioned O’Brien.

This partnership creates an easily accessible pathway for horses to compete both in North America and the United Kingdom, and helps to encourage top-tier racehorses to travel and increase international participation at both fixtures – while also bolstering elite fields for global audiences and deeper fan engagement.

Aidan Butler, President of 1/ST, said: “Thanks again to our friends at Goodwood Racecourse, with our ongoing partnership now in its second year. We look forward to welcoming the victors of the Sussex Stakes and Nassau Stakes back to Gulfstream Park in late January 2026 for one of the most lucrative racedays on the East Coast.

“These reciprocal pathways mark the latest strides in 1/ST’s bid to broaden the appeal and international participation in the world’s major races. We’ve already seen such incentives reap immediate rewards when Crimson Advocate won at Royal Ascot in 2023, having punched her automatic spot via our Royal Palm juvenile series at Gulfstream Park. Now, Miami can hopefully work its magic again with the Qatar Goodwood Festival! I look forward to seeing the stellar action unfold in person on the South Downs this week.”

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Wednesday, July 30: Qatar Sussex Stakes – Pegasus World Cup Turf
Race 4: 10:05 (ET); 15:05 (BST)
The winner of the Visit Qatar Sussex Stakes (G1) receives an automatic invitation into the Pegasus World Cup Turf (G1) on January 24, 2026, at Gulfstream Park plus a $25,000 travel allowance and VIP hospitality for the winning connections.

Thursday, July 31: Qatar Nassau Stakes – Pegasus World Cup Filly $ Mare Turf
Race 4: 10:05 am (ET); 15:05 (BST)
Winner of the Visit Qatar Nassau Stakes (G1) receives an automatic invitation to the Pegasus World Cup F/M Turf (G2) on January 24, 2026, at Gulfstream Park plus a $25,000 travel allowance and VIP hospitality for the winning connections.

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