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PLAYMAKER ACQUIRES VIDEO-FIRST MEDIA PLATFORM CRACKS, YOUTUBE’S LARGEST SPANISH-LANGUAGE SPORTS NEWS CHANNEL

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PLAYMAKER ACQUIRES VIDEO-FIRST MEDIA PLATFORM CRACKS, YOUTUBE'S LARGEST SPANISH-LANGUAGE SPORTS NEWS CHANNEL

 

Playmaker Capital Inc., the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, announced today the acquisition of Mexico-based video-first sports platform, Cracks. Cracks is a soccer-centric collection of digital media assets that has a total audience across all channels in excess of 12.6 million subscribers worldwide, including the most followed Spanish-language sports news channels on YouTube (Cracks Global Edition, Cracks Mexico, Cracks Colombia, and Cracks Argentina).

Cracks Global, its flagship YouTube channel, has nearly 5.5 million subscribers and has attracted more than 2.7 billion lifetime views on YouTube. Based on January 7, 2022 data, Cracks Global generates an average of 502,000 views per video, which ranks 15th amongst the top-50 sports channels by subscribers on YouTube globally. Across the entire Cracks YouTube portfolio, including Cracks Global, Cracks Mexico, Cracks Colombia, and Cracks Argentina, there are over 7 million active subscribers.

Cracks, originally founded by Guadalajara-native Manuel Bravo, one of the most prominent YouTuber’s in Mexico and Latin America, also significantly increases Playmaker’s social media following across other key social channels. Cracks reaches 2.9 million followers on Facebook, 1.1 million followers on Instagram, 203,000 followers on Twitter, 818,000 followers on TikTok, and 46,000 followers on Twitch.

The acquisition of Cracks establishes video production and monetization as a new centre of excellence for Playmaker, complementing its existing robust in-house editorial expertise across its multiple web properties, social media channels, mobile apps, and fan pages. The acquisition will also provide additional opportunities for enhanced partnerships, including the creation of on-premise original content created during the 2022 FIFA World Cup in Qatar featuring Manuel Bravo as lead talent.

“Cracks’ story is one of passion, persistence and professionalism, led by “Manu” since the company’s inception. We are thrilled that he chose Playmaker to take Cracks to the next level,” commented Federico Grinberg, EVP of Playmaker and CEO of Futbol Sites, a Playmaker brand. “Cracks will give us access to a completely new revenue stream: original video creation and monetization through syndication on third-party platforms, mainly YouTube and Facebook. This acquisition will enrich our commercial offering by bringing an original product and adding the talented Cracks staff to our team, providing Playmaker the opportunity to offer much more powerful branded content solutions to our advertisers.”

“Cracks started as an amateur project that maintained a continuous upward growth trajectory despite its limitations,” commented Bravo. “Since the platform was created, our team’s job transitioned from creating high-quality and entertaining content to becoming leaders and a point of reference in the industry. Now that Playmaker is acquiring Cracks, we will not only continue to be leaders in our field but can also aspire to make a leap in quality across the board. Ultimately, we are confident our audience will benefit, as we continue to build the best possible version of Cracks.”

In line with one of Playmaker’s goals to be the definitive digital sports media destination for the Latin American and US Hispanic markets, Playmaker has now acquired four Latin American-based organizations since November, 2021, including Varsky Sports (Argentina), Grupo SuperPoker (Brazil), Futmarketing (Brazil), and Cracks (Mexico). These businesses will be operated by the Futbol Sites leadership team. Playmaker’s aspiration to be the premier source of sports content in Latin America and the U.S. Hispanic market mirrors its efforts in North America. In 2021, Playmaker acquired Yardbarker (USA) and The Nation Network (Canada).

TRANSACTION DETAILS
Pursuant to the terms of an asset purchase agreement, Playmaker acquired 100% of the digital assets, marks, and copyright of Cracks for aggregate consideration of up to US$1.7 million. The purchase price consideration consisted of (i) a cash payment of US$0.4 million on closing, and (ii) cash payments of up to a maximum of US$1.3 million payable to the seller upon Cracks achieving certain milestones and performance related targets over the 12-months following closing.

Latin America

THE WINNING BET: NAVIGATING BRAZIL’S EVOLVING SPORTS BETTING MARKET

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BETBY, a leading provider of sports betting solutions, is pleased to announce the release of a comprehensive industry report titled “The Winning Bet: Navigating Brazil’s Evolving Sports Betting Market”. This insightful report provides a deep dive into the intricacies of Brazil’s dynamic sports betting landscape, offering valuable insights for businesses looking to capitalize on this burgeoning market.

The report covers various key aspects, including:

· Historical background of sports betting regulations in Brazil;

· The state of digital connectivity in Brazil, including internet usage and mobile connectivity;

· In-depth analysis of player betting behavior, revealing trends and preferences among Brazilian sports bettors;

· Market potential and growth projections for the Brazilian sports betting industry;

· Recommendations for businesses aiming to succeed in the Brazilian market.

With Brazil’s recent regulatory changes opening up new opportunities in the sports betting sector, understanding the nuances of the market has never been more critical. This report equips businesses with the knowledge and insights needed to navigate Brazil’s evolving sports betting landscape successfully.

For businesses seeking to establish a presence or expand their operations in Brazil’s sports betting market, Betby offers tailored sportsbook solutions and expertise to meet their needs.

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Hacksaw Gaming Scores Again in New Market – Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!

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Hacksaw Gaming Scores Again in New Market - Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!

 

Following a long standing partnership formed in 2021, Hacksaw Gaming and Betsson Group have surpassed some major milestones together. Showcasing our vibrant portfolio of games in markets such as the UK, Croatia, Greece, Italy, Denmark, Estonia and Mexico, our relationship with Betsson is an ever developing one.

Buenos Aires is a vibrant regulated market with significant potential for growth within the digital online gaming community. Players can now enjoy unique and innovative games such as Wanted Dead or a Wild, Le Bandit and R.I.P City for the first time ever, and we can’t wait for them to immerse themselves in the Hacksaw experience.

Impressively, this is our third expansion with Betsson in the last 4 months, having gone live with many fan favourites in both Croatia, Spain and now Buenos Aires. Equally noteworthy, looking at Betsson’s multiple brands Nordicbet, Betsafe, Europebet, Starcasino.IT and Casinoeuro to name a few, it’s not difficult to see why they’re one of the biggest fish in the vast online gaming ocean.

Founded in 1963 and starting off their industry leading operations with just a humble slot machine, Betsson Group is now an industry pioneer with licences in 23 jurisdictions. “We couldn’t be more thrilled to mark another pivotal moment in our partnership with Hacksaw Gaming.” Kevin Saliba – Commercial Director, Business Development went on to say, “This latest launch not only strengthens our bond but also promises to elevate the gaming experience for our players in Buenos Aires, who are in for a treat with Hacksaw’s exceptional portfolio of games.”

Marcus Cordes, Hacksaw Gaming CEO is just as delighted with the growth – “Expanding on what Betsson has stated, we’re elated to extend our game offerings to yet another jurisdiction of their esteemed players. Looking toward the journey ahead, we’re eager to further enrich their gaming experience in the days to come.”

Looking forward we can only imagine the possibilities ahead with Betsson.

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Pragmatic Play Prepares for GAT Cartagena Gaming Week 2024

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Pragmatic Play Prepares for GAT Cartagena Gaming Week 2024

 

Pragmatic Play is set to make another appearance at a Latin American exhibition, at GAT Expo in Cartagena de Indias, Colombia.

Taking place across three days from April 9 to 11, the event sees iGaming professionals gather at the Las Americas Convention Center for the 25th anniversary of the trade show.

GAT Expo Cartagena marks the third summit attended by the provider in Latin America this year, with “Pragmatic Play Experience”, as it keeps making headway and impressing industry delegates from across the region.

The gaming provider will be on stand A31 and A32 to showcase its diverse portfolio, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its new Sportsbook offering.

Pragmatic Play will also be a premium sponsor of the event, emphasising the significance of such industry events and the important role the leading provider plays in them.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is thrilled to once again be part of the vibrant Latin American gaming community at GAT Expo Cartegena and is proud to be a premium sponsor of the event.

“With the diverse multi-product portfolio and rapid growth in LatAm, it is set to be an exciting week of iGaming showcases and opportunities.”

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