Latin America
SkillOnNet makes Mexico debut with PlayUzu.mx
Leading iGaming Group has launched a fully localized version of its PlayUZU brand in the fast-growing market supported by a big-budget TV ad campaign
SkillOnNet, the award-winning Operator and online casino platform with some of the biggest brands in the European Market, has debuted its powerhouse PlayUZU brand in Mexico after obtaining a license in the fast-growing market.
The online casino launch is a fully localized version of its Spanish-speaking casino, which has proved to be hugely popular in Spain as well as other LatAm markets.
PlayUZU offers the same Fair Casino that has made its PlayOJO sister site a household name in regulated European markets, with no wagering requirements whatsoever and other unique features including OJOplus which gives money back in real-time on every bet win or lose
The arrival of PlayUZU in Mexico is being supported by localized digital marketing including social media and influencers along with a big-budget TV ad campaign.
Following the success of PlayUZU in Spain, SkillOnNet has now set its sights on the Spanish-speaking markets in Latin America ensuring local payment methods and the right local appealing games are all available from day one.
Given how big video bingo games are in Mexico, PlayUZU will also build on the format’s popularity by introducing a fully localized P2P bingo product.
Focussing on its ”casino only” approach and not ââsports betting with a casino just tacked onââ, SkillOnNet delivers a special casino experience which positions PlayUZU differently in the market as a mass market gender inclusive brand which has a goal of becoming the default destination site for casual players.
Maor Nutkevitch, Head of Corporate Development at SkillOnNet, said: âWe are thrilled to be making our debut in the Mexican market.
âFollowing the success of our Spanish and Portuguese-speaking brands PlayUZU and Bacanaplay, we believe we can secure substantial market share across Latin America.
âMexico is one of the most prominent markets in the region and we believe we can enter the fray with a disruptive creative and communication strategy spanning across above the line and digital performance-led channels, we know we will drive significant brand awareness in next to no time.â
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Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphinaâs passion for slots with Luckiaâs innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphinaâs Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: âWe are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckiaâs players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.â
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: âWeâre thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckiaâs platform! Endorphinaâs distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.â
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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayerâs Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase âReceeeeba!â and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganhaâs visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said:Â âSigning an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.â
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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BGaming pens Brazilian multi-brand agreement with Cometa Gaming
Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.
Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.
BGaming has initially launched its entire portfolio with Cometa Gamingâs iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platformâs other brands over the coming months.
This latest partnership demonstrates BGamingâs growing demand in LatAm ahead of the Brazilâs regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.
Gian Carlo Ferrini, Sales Manager at BGaming, said: âPartnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gamingâs other casino sites in the future.â
Thomaz Campos, COO at Cometa Gaming, said: âBGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.â
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the worldâs first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
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