Latin America
SkillOnNet makes Mexico debut with PlayUzu.mx
Leading iGaming Group has launched a fully localized version of its PlayUZU brand in the fast-growing market supported by a big-budget TV ad campaign
SkillOnNet, the award-winning Operator and online casino platform with some of the biggest brands in the European Market, has debuted its powerhouse PlayUZU brand in Mexico after obtaining a license in the fast-growing market.
The online casino launch is a fully localized version of its Spanish-speaking casino, which has proved to be hugely popular in Spain as well as other LatAm markets.
PlayUZU offers the same Fair Casino that has made its PlayOJO sister site a household name in regulated European markets, with no wagering requirements whatsoever and other unique features including OJOplus which gives money back in real-time on every bet win or lose
The arrival of PlayUZU in Mexico is being supported by localized digital marketing including social media and influencers along with a big-budget TV ad campaign.
Following the success of PlayUZU in Spain, SkillOnNet has now set its sights on the Spanish-speaking markets in Latin America ensuring local payment methods and the right local appealing games are all available from day one.
Given how big video bingo games are in Mexico, PlayUZU will also build on the format’s popularity by introducing a fully localized P2P bingo product.
Focussing on its ”casino only” approach and not ââsports betting with a casino just tacked onââ, SkillOnNet delivers a special casino experience which positions PlayUZU differently in the market as a mass market gender inclusive brand which has a goal of becoming the default destination site for casual players.
Maor Nutkevitch, Head of Corporate Development at SkillOnNet, said: âWe are thrilled to be making our debut in the Mexican market.
âFollowing the success of our Spanish and Portuguese-speaking brands PlayUZU and Bacanaplay, we believe we can secure substantial market share across Latin America.
âMexico is one of the most prominent markets in the region and we believe we can enter the fray with a disruptive creative and communication strategy spanning across above the line and digital performance-led channels, we know we will drive significant brand awareness in next to no time.â
Compliance Updates
SYNOT Games Officially Certifies Over 140 Games in Brazil
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
âWe are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,â the Company said.
âWe are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,â Martina Krajci, CCO at SYNOT Games, said.
Compliance Updates
TaDa Gaming Celebrates Further Brazilian Certification Across its Portfolio
Innovative casino content provider, TaDa Gaming, has had more top performing games officially certified for operators and players in Brazil.
GA, the globally recognised ISO/IEC 17025 Testing Laboratory, ISO/IEC 17020 Inspection Body and ISO/IEC 17065 Certification Body, has given its approval to a raft of TaDa releases, reinforcing its already strong brand position in the Brazilian market.
Brazilâs rapid growth and evolving legal framework for gaming regulation have provided opportunities and challenges. Ensuring compliance through certification is a key part of TaDaâs growth strategy as it continues to sign multiple new partnerships with local and international casino platforms, including recent deals with market leaders Aposta Ganha, Cactus Gaming and Betsul.
Enabling casino operators to offer more TaDa signature quality titles, such as Money Coming and Crazy 777, alongside TriLuck release, 3 Coin Treasures, gives players diversity in both theme and ways to win. The leading Fortune Gems series is already fully certified for the Brazilian market.
Ray Lee, Director of Business Development, TaDa Gaming, said: âHaving our quality and integrity in casino game content verified by GA is testament to our commitment to our clients and players.â
Compliance Updates
EGT Digital obtained a licence to operate in the regulated market in Peru
EGT Digital is excited to announce that it is now authorized to operate as a provider in Peru. The company has received a licence from the regulatory gaming authority, the Ministry of Foreign Trade and Tourism (MINCETUR), which allows it to supply operators in the country with all of its core products â the X-Nave platform, the Gaming Aggregator, and the casino content.
EGT Digitalâs in-house developed âall-in-oneâ betting platform X-Nave gives operators the technology and tools they need to build and develop a successful business online. It consists of 4 main modules: Sport Product, CRM Engine, Gaming Aggregator, and Payment Gateway. Đach can be part of the turnkey solution or operate independently, as they allow integration with third-party developments.
The Gaming Aggregator presents a wide variety of more than 12,000 games across 140 providers. It offers numerous player engagement tools and a Recommendation module through which operators can create highly personalized content for their customers based on usersâ individual behavior and preferences.
EGT Digitalâs gaming portfolio contains over 120 casino titles, including 4 top performing jackpots: Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot. The companyâs vast array of games is being constantly enriched with new additions designed to fit the tastes and requirements of different players. EGT Digitalâs slots are currently presented in more than 50 markets around the world, having ranked among the favorites of gaming audiences in each one of them.
âThis licence is an achievement of great significance for us,â said Tsvetomira Drumeva, Head of Sales at EGT Digital. âEntering the regulated market in Peru will allow us not only to unleash the huge potential of our products on a local level but also to continue our expansion in the region and consolidate our positions as a leading supplier of iGaming solutions in LatAm.â
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