Leading iGaming Group has launched a fully localized version of its PlayUZU brand in the fast-growing market supported by a big-budget TV ad campaign

SkillOnNet, the award-winning Operator and online casino platform with some of the biggest brands in the European Market, has debuted its powerhouse PlayUZU brand in Mexico after obtaining a license in the fast-growing market.

The online casino launch is a fully localized version of its Spanish-speaking casino, which has proved to be hugely popular in Spain as well as other LatAm markets.

PlayUZU offers the same Fair Casino that has made its PlayOJO sister site a household name in regulated European markets, with no wagering requirements whatsoever and other unique features including OJOplus which gives money back in real-time on every bet win or lose

The arrival of PlayUZU in Mexico is being supported by localized digital marketing including social media and influencers along with a big-budget TV ad campaign.

Following the success of PlayUZU in Spain, SkillOnNet has now set its sights on the Spanish-speaking markets in Latin America ensuring local payment methods and the right local appealing games are all available from day one.

Given how big video bingo games are in Mexico, PlayUZU will also build on the format’s popularity by introducing a fully localized P2P bingo product.

Focussing on its ”casino only” approach and not ‘’sports betting with a casino just tacked on’’, SkillOnNet delivers a special casino experience which positions PlayUZU differently in the market as a mass market gender inclusive brand which has a goal of becoming the default destination site for casual players.

Maor Nutkevitch, Head of Corporate Development at SkillOnNet, said: “We are thrilled to be making our debut in the Mexican market.

“Following the success of our Spanish and Portuguese-speaking brands PlayUZU and Bacanaplay, we believe we can secure substantial market share across Latin America.

“Mexico is one of the most prominent markets in the region and we believe we can enter the fray with a disruptive creative and communication strategy spanning across above the line and digital performance-led channels, we know we will drive significant brand awareness in next to no time.”

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Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.

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