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ILLINOIS SPORTSBOOKS HIT RECORD $840 MILLION IN BETS IN OCTOBER Football, basketball betting spurs records for handle, revenue, and tax revenue as end of in-person registration requirements approaches, according to PlayIllinois
Illinois sportsbooks reached a new monthly record for wagering and revenue for the first time since the reinstatement of in-person registration. With more than $840 million in wagers, Illinois joined the top 18 legal sports betting markets in the U.S. that — using five weekends of football, the opening of the NBA season, and baseball’s postseason — set a market wagering record in October, according to PlayIllinois, which tracks the state’s regulated sports betting market.
“A calendar with an extra weekend of NFL and college football, the opening of the NBA and NHL seasons, and baseball’s postseason was always going to bring more action than a quieter month,” said Eric Ramsey, analyst for the PlayUSA.com Network, which includes PlayIllinois.com. “Regardless, a new high highlights the continued strength of Illinois’ market, and it should grow even stronger in the coming months.”
Retail and online sportsbooks combined to handle $840.4 million in wagers in October, shattering the record of $633.6 million set in March, according to official data released Tuesday. Wagers were up 40.9% from $596.5 million in September and up 93.4% from $434.6 million in October 2020, as betting in October hastened to $27.1 million per day from $19.9 million per day in the previous month.
Gross revenue rose 2.9% to $48.3 million in October from $47.0 million in October 2020 and up 8.4% from $44.6 million in September. October’s revenue still fell short of the record $49.9 million in gross revenue set in March. Taxable revenue did reach an all-time high, though, to $52.6 million in adjusted gross revenue, yielding $8.5 million in state and local taxes.
The record handle and revenue was good news for Illinois’ sportsbooks, which after the return of in-person online registration in April had not reached the highs seen in the months before. Illinois ranked No. 3 in March among all U.S. markets with $633.6 million in wagers, behind only New Jersey ($859.6 million) and Nevada ($640.8 million). Illinois still ranked No. 3 in October, but has lost ground to New Jersey ($1.3 billion) and Nevada ($1.1 billion) — the first two states to surpass $1 billion in wagers in a month.
But with HB 3136 awaiting signature, which would do away with in-person registration early next year, perhaps a $1 billion month could soon come to Illinois.
“The Illinois sports betting market is thriving in spite of the current online registration rules, so it’s exciting to imagine what it will look like when sportsbooks are untethered,” said Joe Boozell, lead analyst for PlayIllinois.com. “A surge of new operators will certainly come. And there are an untold number of Illinoisans sitting on the sidelines interested in making a bet through an online sportsbook, but not enough to make a trip to a retail sportsbook to register.”
October’s growth was a direct result of the month’s busy sports calendar. Five weekends of football, including a Chicago Bears game each weekend, attracted $330.1 million in wagers on the sport. That is up from $230.6 million in September. The opening of the NBA season, including a hot start by the Chicago Bulls, drove $93.3 million in action. Meanwhile, baseball attracted $77.6 million in bets, followed by tennis ($53.4 million), and soccer ($36.2 million).
“The Bears’ struggles are dampening bettor enthusiasm somewhat, but NFL wagering isn’t dictated as much by the success of local teams as other sports,” Ramsey said. “The early success of the Bulls, however, and the short playoff run by the White Sox, were a definite help.”
Online betting accounted for $803.4 million of the wagers in October, or 95.6% of the state’s total handle. DraftKings/Casino Queen led the state with $315.3 million in combined online and retail handle, including $308.8 million in online wagers. The combined handle was up from $236.5 million in September and produced $11.7 million in gross revenue.
FanDuel was next with $236.7 million in online and retail wagers, including $235.4 million in online wagering. The combined handle was up from $156.2 million in September and created a market-best $22.3 million in gross revenue.
The leaders were followed by:
- BetRivers/Rivers Casino ($135.7 million in wagers, including $119.0 million online; $8.0 million in revenue)
- Barstool/Hollywood Aurora ($69.8 million in wagers, including $67.9 million online; $2.4 million in revenue)
- PointsBet/Hawthorne Race Course ($62.4 million in wagers, including $59.6 million online; $2.8 million in revenue)
- Caesars by William Hill/Grand Victoria ($14.0 million in wagers, including $12.7 million online; $593,941 in revenue)
- Argosy ($4.0 million in retail wagers; $391,897 in revenue)
- Hollywood Joliet ($1.8 million in retail wagers; $120,418 in revenue)
- Par-A-Dice ($751,089 million in wagers; $43,120 in revenue)
“With only six in the state, Illinois is home to far fewer online sportsbook operators than any other major U.S. market,” Boozell said. “By next year, the number of online operators should grow well into the double-digits. An increase in competition would be hugely beneficial for bettors.”
BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”
Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”
To ensure the company keeps its global clients well ahead of the technology curve, Gaming Laboratories International (GLI®) has named Sangeeta Reddy as Vice President, Innovation. Previously, she served as Vice President of Engineering. Reddy will lead the company’s newly formed Innovation division.
“Technology is advancing at a breathtaking rate. Our mission at GLI is to advance with technology, while also constantly finding ways to do more to keep our clients informed and ahead of what’s next. In her new role, Sangeeta will continue to evolve our evaluation methodologies via her passion for R&D, her extensive experience both in and out of the gaming, and her strong academic background,” said President and CEO James R. Maida.
Reddy began her gaming industry career in 2001 as a PA Engineer at IGT, specializing in VLT, Slot games. She joined GLI in 2020. Prior to joining GLI, Reddy successfully managed Software QA and Development teams at Thomson Reuters and General Motors.
She holds a certificate from the Harvard Business Publishing’s Emerging Leaders program and a certificate in Associates Computer Information Systems. Her Postgraduate certification includes Chief Technology Officer Program, Business Analytics: From Data to Insights, and Driving Strategic Innovation: Leading Complex Initiatives for Impact from the Wharton School Aresty Institute of Executive Education and certifications in Cloud Computing, Artificial Intelligence and Machine Learning: Business Applications, Artificial Intelligence, and Data Science and Business Analytics from the Texas McCombs School of Business, Postgraduate Program.
Legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.
This will be Barrichello’s first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming – two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.
In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.
“Latin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.”
Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.
Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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