PointsBet has announced the appointment of Liam Roecklein as the company’s new Senior Vice President of Content.
Roecklein previously served as the Senior Vice President & General Manager at Cheddar News, overseeing the live streaming financial news network’s content, growth, programming, production, and branded teams. He brings his expertise and strategic growth experience to PointsBet as the brand ramps up the creation of original content under the direction of recently named U.S. Chief Marketing Officer, Kyle Christensen.
Roecklein will oversee PointsBet’s overall content strategy for digital, social and traditional media, enhancing the consumer experience with the help of key partners such as NBC Sports, for whom PointsBet is the exclusive sports betting partner, and professional sports teams and leagues, including the NFL, NBA, NHL, MLB, and PGA Tour.
“PointsBet’s stable of talent and sports partnerships offers a treasure trove of untapped resources. The industry is just starting to embrace the assets available to create extraordinary content for use in traditional, online and social media. We are at the precipice of what’s to come. True to form for the brand, PointsBet will be at the forefront of attracting users and engaging them where they are,” Roecklein said.
“We are poised to do big things with Liam coming on board. His proven track record of growing businesses using content as a staple for building communities can’t be understated. This market is still so new to so many. We have a unique opportunity here to expand the sporting experience with our in-house technology and the NBC partnership, highlighting why PointsBet is the premier destination for bettors. Liam and his team will be at the center of this,” PointsBet U.S. CMO Kyle Christensen said.
While at Cheddar, Roecklein was an integral part of building the brand as the company’s fifth employee, playing a significant role in the company’s sale to Altice USA in 2019. Prior to Cheddar, Roecklein worked as an Executive Producer at Time Inc.