The Esports Awards and Lexus strengthen their partnership as the luxury automaker doubles down on its commitment to the esports industry
The Esports Awards, the most prestigious night in the esports calendar, is pleased to announce luxury automaker Lexus is returning as a sponsor for the third year in a row. Signifying its commitment to the esports industry, Lexus has expanded its Esports Awards presence once again as its Official Auto Partner.
Lexus and the Esports Awards will work together on a number of fun activations that will incorporate their vehicles. Lexus will also sponsor both the Esports Organisation of the Year and Streamer of the Year, which will be presented by two special guests.
Lexus first made its entrance into esports back in 2019 when it partnered with the Esports Awards. The luxury automaker provided a selection of supercars from blockbuster films which took centre stage at the Esports Stadium Arlington. Last year, Lexus took its partnership with the Esports Awards to the next level by collaborating on exclusive content as part of the virtual ceremony that attracted millions of viewers.
The Esports Awards is the only ceremony dedicated to honouring every corner of the esports industry. For 2021, the Esports Awards makes its return to a live event at the Esports Stadium Arlington, Texas where it will play host to some of the biggest and most coveted brands, organizations, and personalities that the industry has to offer.
“It’s an honour to be able to welcome Lexus as a partner for the third year in a row. After supporting us through a successful virtual ceremony last year, it speaks volumes that Lexus has once again committed to going all-in and driving the esports ecosystem forward. Both of our brands focus on prestige and excellence, and I look forward to showcases our joint values as we return to a physical event in November,” said Michael Ashford, Managing Director, Esports Awards.