Gaming
Admix Strengthens In-Play Leadership For The Americas
Admix, the pioneering In-Play advertising platform that bridges the gap between gaming and advertising, announces the appointment of senior advertising industry leader Marty Berman as VP of Sales for North America and LATAM.
Berman’s appointment signals the latest phase of Admix’s 2021 US growth strategy, which will see the experienced teambuilder spearhead a major talent acquisition drive across the US, with Q3 and Q4 hires planned for New York, Chicago, San Francisco and Los Angeles. The Chicago native will work closely with Michael Silberberg, Admix’s New York-based VP of Global Partnerships.
He joins Admix with over two decades of media and advertising industry experience, having held senior leadership roles at global organizations such as InMobi, Integrate Marketing, NBC Internet, Triad and Monster, with key accounts including American Family Insurance, United Airlines, GMC and Progressive Insurance.
The gaming industry is at a tipping point following the change in consumer habits accelerated by Covid-19, which accelerated gaming’s mainstream cultural awareness and hypergrowth. Consumers now spend more time gaming than they do on social media, creating both an opportunity and a challenge for brands to reach the three billion active gamers globally given the intrusiveness of many gaming advertising formats. Admix’s proprietary rendering technology has been engineered from the ground up, to insert demanding ad creatives into any 3D environment.
Marty Berman, VP Sales for North America and LATAM, commented:
“I’m excited to join Admix at a time where mobile games compete with social media as a pastime. Major brands have not yet been able to leverage this tremendous scale in a meaningful way, with gaming audiences historically only available for advertisers to reach via manual activations. As demand increases exponentially to buy gaming inventory programmatically, Admix is in the lead position to deliver a solution to the Northern America and LATAM markets that solve the major barriers of scale to reach this elusive audience. Reaching the gaming audience via In-Play media will continue to grow rapidly given its non-intrusive nature and the ability to automate the process programmatically, properly target, measure and prove ROI.”
Announcing the hire, Samuel Huber, CEO at Admix, commented:
“Admix aims to provide the education and infrastructure to monetize gaming content non-intrusively via In-Play. As consumers increasingly socialize, play and shop in virtual worlds, there are unlimited opportunities for brands and publishers in this fast-growing metaverse. With an incredible depth and variety of innovative, world-class brands, agencies and games publishers, North America and LATAM are at the forefront of the gaming media channel. Marty is a critical hire who will help Admix communicate the significant benefits of In-Play advertising, and he will also be instrumental in building our boots on-the-ground team across the East Coast, West Coast and Midwest.”
Over the last year, Admix has experienced hypergrowth with an 800% revenue increase driven by unprecedented inbound and direct sales, and expects to double in size from 40 to 100 staff this year.
eSports
CS2 Intel Extreme Masters Rio 2024 SuperComputer: NaVi to bounce back after Blast Fall Final loss
Final: Natus Vincere (36.5%) to beat Team Vitality (28.1%)
Semifinal 1: Natus Vincere (52.6%) to beat MOUZ (16.3%)
Semifinal 2: Team Vitality (47.7%) to beat G2 Esports (18.7%)
Quarterfinal 1: G2 Esports (39.8%) to beat FaZe Clan (32.8%)
Quarterfinal 2: MOUZ (35.9%) to beat Eternal Fire (24.7%)
Group stage:Â
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Natus Vincere –Â 48.7% to finish 1st; 17.0% to finish 2nd; 84.1% to make playoffs
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Team Vitality –Â 40.8% to finish 1st; 17.4% to finish 2nd; 77.7% to make playoffs
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G2 Esports –Â 19.3% to finish 1st; 20.4% to finish 2nd; 56.7% to make playoffs
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MOUZ –Â 14.5% to finish 1st; 21.8% to finish 2nd; 53.0% to make playoffs
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FaZe Clan –Â 13.9% to finish 1st; 21.0% to finish 2nd; 50.2% to make playoffs
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Eternal Flame – 40.7% to finish 1st; 16.2% to finish 2nd; 40.7% to make playoffs
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Liquid –Â 16.3% to finish 7-8th; 35.7% to make playoffs
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Virtus.pro – 15.4% to finish 7-8th; 29.9% to make playoffs
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Astralis –Â 28.9% to finish 9-12th; 31.5% to make playoffs
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The MongolZ –Â 32.7% to finish 9-12th; 25.4% to make playoffs
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Complexity –Â 34.3% to finish 9-12th; 21.2% to make playoffs
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Heroic –Â 26.8% to finish 9-12th; 23.5% to make playoffs
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paiN –Â 36.5% to finish 13-16th; 21.0% to make playoffs
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FURIA –Â 36.4% to finish 13-16th; 20.9% to make playoffs
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9z –Â 44.7% to finish 13-16th; 14.6% to make playoffs
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Imperial – 49.1% to finish 13-16th; 13.9% to make playoffs
It has been quite the run for NaVi despite their loss with back to back grand finals in recent weeks but CSDB.ggâs predictive model suggests there will be no let up for the Ukrainian esports organisation.
G2 will also be looking to build more momentum in preparation for Majors season with NiKo on a quest to finally get over the line this year to win his first major title. Hopefully Rio wonât have to see a repeat of his reaction in the semifinals at BLAST Premier Fall Final 2024 where he punched a hole in a table after losing out to Team Vitality in a key moment.
However, the hosts of Intel Extreme Masters Rio 2024 may want to lockdown any nearby furniture and reinforce their desks if G2 are set for disappointment at the semifinals stage as predicted by the CSDB.gg SuperComputer.
A victory in Rio could be even more consequential for how the end of the year shapes up for the leading teams on the circuit. The Valve Global rankings have both teams close at the very top (NaVi at 1988 and G2 at 1953) meaning a win for either team could hand them a key advantage when it comes to who enters the Majors as top seed.Â
Back-to-back wins in T1 events for G2, should they prosper in Rio, would set the Berlin-based team on an incredible trajectory going into the winter months.
Meanwhile, Brazilian hopes for glory look slight according to the CSDB.gg SuperComputer with FURIA, the team co-owned by Neymar, having only been given a 20.9% chance of even making the playoffs.Â
They are the leading contenders to make an impact for the home crowd but there are other teams flying the flag for Brazil with paiN and Imperial also set to give it their best to give local fans something to cheer on.
In terms of forecasted matchups of note, G2 and FaZe Clan could offer up a fascinating encounter in the quarterfinals should both teams qualify, with each organisation rated as having a strong chance of making the semis with little to separate them should they meet.
How was the CSDB.gg CS2 Tournament SuperComputer created?
The CSDB.gg CS2 Tournament SuperComputer is a predictive model created using world ranking points, team quality ratings and performance trends. An element of randomness is also included in the model to avoid the best teams and players always winning, to reflect the fact that upsets can happen.
Every tournament is simulated 1,000 times with the results aggregated into a percentage rating of the chances teams or players have to achieve the predicted result.
NASCAR is once again taking the virtual racing world by storm, this time with the launch of âNASCAR Tycoonâ on Roblox created by Dubit.
Building on the success of its previous âNASCAR Speed Hub,â this new experience promises to deliver an even more immersive and interactive NASCAR world.
Developed in partnership with the renowned metaverse studio Dubit, âNASCAR Tycoonâ allows players to dive deep into the management and racing aspects of NASCAR, offering a unique blend of strategy and high-speed thrills in a distinctly Roblox-native way.
Players will have the opportunity to jump in the driver’s seat of cars styled after NASCAR’s Next Gen Cup Series vehicles, competing against each other and managing teams in thrilling races. Earning fame and fortune as they build their virtual tycoon, players can make passive income while they play. As players progress in âNASCAR Tycoon,â they will unlock exclusive perks such as building their own NASCAR racing teams, expanding their garages, collecting new cars, accessing customizations and attracting sponsors.
The launch comes hot on the heels of recent Fortnite activations and follows the debut of NASCAR in Jailbreak and NASCAR Speed Hub last year â a virtual environment built by Dubit, for players to race around tracks linked to real-world races.
“We’re thrilled to launch ‘NASCAR Tycoon’ on Roblox, developed in partnership with Dubit, marking a key milestone in our ongoing efforts to authentically engage with the Roblox community,” said Nick Rend, VP of Interactive and Emerging Platforms at NASCAR. “This initiative is about more than reaching new audiences; it’s about deepening our connection on a platform where we see tremendous potential. By blending the excitement of NASCAR with the interactive and dynamic environment of Roblox, we’re enhancing traditional fandom in ways that are engaging, fun, and distinctly forward-looking.â
With over 300 million monthly active users, Roblox is ripe with opportunities for sporting organisations like NASCAR and offers a chance to engage with audiences in an immersive and interactive environment.
Andrew Douthwaite, Chief Commercial Officer at Dubit, shares his excitement: âWeâre thrilled to bring the next phase of NASCAR to life on Roblox, building on the success of previous activations. NASCAR Tycoon allows Roblox players to experience the excitement of NASCAR racing like never before, blending the strategic elements of team management with the adrenaline-pumping action on the track. It has been a true joy working with such a forward-thinking, iconic sports brand in NASCAR, and we look forward to continuing to push the boundaries togetherâ
Dubit has created Roblox activations, virtual merchandise ranges and experiences for global brands including Unilever, Samsung, Reckitt, Kraft, H&M and adidas.
âNASCAR Tycoonâ is now available on Roblox.
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