Latest News
XB Net signs long-term global distribution deal with Breeders’ Cup, securing status as North American racing leader
Horse racing’s flagship “World Championships” agree to three-year broadcast and content rights extension with leading Stateside supplier, thanks to ongoing success
XB Net, a product of 1/ST TECHNOLOGY’s world-class data and media management service, has agreed to exclusive new deal terms and a three-year contract extension for the Breeders’ Cup World Championships, bolstering the pair’s ongoing partnership for content rights, data, odds and signals around this flagship festival of global thoroughbred racing.
This agreement comprises worldwide broadcast and video-streaming distribution rights from the Breeders’ Cup whose 2021 renewal, consisting of 14 Championship races and over $31 million in prize money and awards, is scheduled to be held 5th-6th November at Del Mar racetrack, near San Diego, California.
The 2021 Breeders’ Cup World Championships will also raise the bar on equine wellbeing and safety standards, featuring the latest cutting-edge medication practices, testing protocols, equine security programs, veterinary exams, injury management protocols and race-surface testing.
XB Net’s end-to-end solution, corralling expansive content that covers approximately 75% of North American racing, affords access to many of the world’s most prestigious horse races. These include Triple Crown events at the Preakness and Belmont Stakes, the Pegasus World Cup and this grandstand finale at the Breeders’ Cup in California. This engaging, top-quality action is proven to retain eyeballs and promote betting activity across competitive digital-entertainment cycles, driving new revenue streams for a wide range of international clients.
Accordingly, XB Net is the proven pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is helping a growing global group of operators proactively populate an otherwise uncertain schedule for live sports.
This progressive partnership also leverages natural synergies in content-provision between the Breeders’ Cup and 1/ST’s marquee stages – notably this year’s Breeders’ Cup World Championships venue at Del Mar racetrack, whose innovative content and betting services XB Net represents. Further, through its ground-breaking alliance with Total Performance Data (TPD) – the definitive source of live GPS-tracking data for horse racing – XB Net is also deepening in-running fan engagement at Del Mar this year via the saddle-cloths of all participating equine athletes.
John Keitt, Executive Vice President and COO at the Breeders’ Cup, said: “The Breeders’ Cup is proud to extend and expand our close collaboration with XB Net to further broaden the international reach of our world-class festival of thoroughbred racing. Sports fans and bettors around the globe can look forward to even more coverage of Championship racing from some of the most storied venues in the United States over the coming years.”
Simon Fraser, Senior Vice President of International at XB Net, added: “It’s a privilege to continue working in tandem with the Breeders’ Cup team and some of our finest racetracks to optimize and increase the returns to North American racing during a challenging economic period. Securing this long-term partnership underscores XB Net’s commitment to the sport and our broader status as the leading international provider of North American racing. This deal is another sound endorsement of our business model and the collective power of our multivariate services.
“Our underlying resolve is to support the Breeders’ Cup’s efforts to distribute its horse racing content and wagering on a global scale. We’re confident these combined, complementary endeavours can further benefit horse racing’s consumer economy, both at home and abroad.
“Throughout the pandemic, North American racing distinguished itself as one of very few elite sports that was able to maintain both a solid timetable and a high bar for quality and data integrity with fast-settling content that can fill the gaps for elite sport, wherever you set your scene on the map. We witnessed record engagement levels around last year’s Breeders’ Cup at Keeneland and expect to see that trend extend at this year’s Del Mar renewal. It’s wonderful to see the sport’s global popularity surge during a crucial period.”
Compliance Updates
Licenses received: RockApp strengthens its position in the US iGaming market
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
Latest News
BetMGM Secures Exclusive Online Casino Content Rights to “Family Feud” and “The Price is Right” with Fremantle Partnership
BetMGM, a leading iGaming and sports betting operator, announced a new and exclusive online casino rights partnership with Fremantle, a world leader in creating, producing and distributing entertainment content for over 100 years. The multi-year agreement secures the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games, and non-traditional casino games. The partnership establishes the foundation for BetMGM to create customized online casino content around both game show brands.
“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. ‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways,” said Adam Greenblatt, Chief Executive Officer of BetMGM.
During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for “Family Feud” and “The Price is Right”. Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.
Suzanne Lopez, COO of Fremantle North America, said: “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”
The company’s award-winning online casino is home to over 3500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGM’s jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and Loot’En Khamun and the Dead Sea Scrolls.
Canada
BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity
BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.
The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.
This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.
“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.
The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.
This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.
-
Compliance Updates7 days ago
Bragg Gaming is Live in Brazil’s Regulated iGaming Market
-
Latest News6 days ago
Plaza Hotel & Casino offering free stalls to temporarily rehome horses affected by the California wildfires
-
Affiliate Industry6 days ago
MetaBet inks Gentoo Media partnership to enhance flagship sites
-
Compliance Updates5 days ago
INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL
-
Latest News6 days ago
INSPIRED TO LAUNCH 16 SLOT GAMES IN BRAZIL, IGNITING THE iGAMING MARKET IN JANUARY 2025
-
Compliance Updates5 days ago
FBMDS obtains certification to operate in Brazil
-
Latest News6 days ago
PENN Entertainment Announces Partnership with Monumental Sports & Entertainment for Market Access in Washington, D.C.
-
Latest News7 days ago
Professional Fighters League Teams Up with Cloudbet as Official Sports Betting and Online Casino Partner