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XB Net signs long-term global distribution deal with Breeders’ Cup, securing status as North American racing leader

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XB Net pens multi-year global distribution deal with Hawthorne Race Course in Chicago

 

Horse racing’s flagship “World Championships” agree to three-year broadcast and content rights extension with leading Stateside supplier, thanks to ongoing success

XB Net, a product of 1/ST TECHNOLOGY’s world-class data and media management service, has agreed to exclusive new deal terms and a three-year contract extension for the Breeders’ Cup World Championships, bolstering the pair’s ongoing partnership for content rights, data, odds and signals around this flagship festival of global thoroughbred racing.

This agreement comprises worldwide broadcast and video-streaming distribution rights from the Breeders’ Cup whose 2021 renewal, consisting of 14 Championship races and over $31 million in prize money and awards, is scheduled to be held 5th-6th November  at Del Mar racetrack, near San Diego, California.

The 2021 Breeders’ Cup World Championships will also raise the bar on equine wellbeing and safety standards, featuring the latest cutting-edge medication practices, testing protocols, equine security programs, veterinary exams, injury management protocols and race-surface testing.

XB Net’s end-to-end solution, corralling expansive content that covers approximately 75% of North American racing, affords access to many of the world’s most prestigious horse races. These include Triple Crown events at the Preakness and Belmont Stakes, the Pegasus World Cup and this grandstand finale at the Breeders’ Cup in California. This engaging, top-quality action is proven to retain eyeballs and promote betting activity across competitive digital-entertainment cycles, driving new revenue streams for a wide range of international clients.

Accordingly, XB Net is the proven pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is helping a growing global group of operators proactively populate an otherwise uncertain schedule for live sports.

This progressive partnership also leverages natural synergies in content-provision between the Breeders’ Cup and 1/ST’s marquee stages – notably this year’s Breeders’ Cup World Championships venue at Del Mar racetrack, whose innovative content and betting services XB Net represents. Further, through its ground-breaking alliance with Total Performance Data (TPD) – the definitive source of live GPS-tracking data for horse racing – XB Net is also deepening in-running fan engagement at Del Mar this year via the saddle-cloths of all participating equine athletes.

John Keitt, Executive Vice President and COO at the Breeders’ Cup, said: “The Breeders’ Cup is proud to extend and expand our close collaboration with XB Net to further broaden the international reach of our world-class festival of thoroughbred racing. Sports fans and bettors around the globe can look forward to even more coverage of Championship racing from some of the most storied venues in the United States over the coming years.”

Simon Fraser, Senior Vice President of International at XB Net, added: “It’s a privilege to continue working in tandem with the Breeders’ Cup team and some of our finest racetracks to optimize and increase the returns to North American racing during a challenging economic period. Securing this long-term partnership underscores XB Net’s commitment to the sport and our broader status as the leading international provider of North American racing. This deal is another sound endorsement of our business model and the collective power of our multivariate services.

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“Our underlying resolve is to support the Breeders’ Cup’s efforts to distribute its horse racing content and wagering on a global scale. We’re confident these combined, complementary endeavours can further benefit horse racing’s consumer economy, both at home and abroad.

“Throughout the pandemic, North American racing distinguished itself as one of very few elite sports that was able to maintain both a solid timetable and a high bar for quality and data integrity with fast-settling content that can fill the gaps for elite sport, wherever you set your scene on the map. We witnessed record engagement levels around last year’s Breeders’ Cup at Keeneland and expect to see that trend extend at this year’s Del Mar renewal. It’s wonderful to see the sport’s global popularity surge during a crucial period.”

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Stake Colombia welcomes tennis star Juan Sebastián Cabal as new ambassador

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Stake Colombia welcomes tennis star Juan Sebastián Cabal as new ambassador

 

Stake Colombia is proud to announce its sponsorship and the incorporation of Juan Sebastián Cabal, the Colombian tennis legend, as its new ambassador. This alliance celebrates Cabal’s unparalleled career and reinforces Stake Colombia’s commitment to sports, excellence, and the Colombian community.

Juan Sebastián Cabal, an iconic figure in Colombian tennis, reached the top of the doubles world ranking in 2019, forming one of the most prominent duos of the last decade with Robert Farah. Together, they conquered Wimbledon and the US Open, were finalists at Roland Garros and the Australian Open in men’s doubles, and Cabal also won the Australian Open in mixed doubles. Furthermore, they achieved multiple victories in ATP 1000, 500, and 250 tournaments. His career is a clear example of perseverance, talent, and excellence, leaving an indelible mark on global tennis.

“Having Juan Sebastián Cabal as an ambassador is key for Stake Colombia. At a time when paddle is experiencing an explosion in popularity across the country, fostering entertainment among young people is fundamental. Supporting, connecting with the community, and offering new experiences is what drives us, and this alliance is an opportunity to truly excite both paddle and tennis enthusiasts alike,” stated Diana Otálora, Country Manager of Stake Colombia.

Beyond his impressive records and titles, Juan Sebastián Cabal embodies the fighting and resilient spirit of Colombian athletes. He has represented Colombia in three editions of the Olympic Games and has been a fundamental pillar in the Davis Cup for more than 15 years. Currently, Cabal continues his legacy in padel and sports development through his club “Padeling by Cabal,” which promotes well-being and physical activity in his hometown, inspiring new generations of athletes and strengthening national pride.

Regarding this new alliance with Stake Colombia, Cabal stated that “it is a fantastic opportunity to continue promoting the values of sport and dedication that have accompanied me throughout my career. I am excited about the idea of working together to inspire more people and support sports development in our country.”

The collaboration between Stake and Juan Sebastián Cabal is a testament to their shared passion for sports and entertainment. Through this partnership, Stake Colombia will seek to promote sports integrity and connect communities with innovative and exciting experiences.

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Buffalo Run Casino & Resort Selects QCI Go to Empower Hosts and Enhance Guest Engagement

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Buffalo Run Casino & Resort has chosen Quick Custom Intelligence’s (QCI) Go, a native mobile app designed specifically for casino hosts, to elevate host productivity and deliver a superior guest experience.

QCI Go provides hosts with powerful tools including player card scanning, real-time player lookup, seamless access to QCI Meet and QCI Events, and robust task management features—all in a user-friendly mobile interface. By putting these capabilities directly in the hands of hosts, QCI Go enables faster service, deeper guest relationships, and greater operational efficiency on the casino floor.

Mary Jewett, Vice President and General Marketing at Buffalo Run Casino & Resort, expressed excitement about the implementation:
“Bringing QCI Go to Buffalo Run Casino & Resort represents a significant advancement in how we empower our hosts to serve guests. With mobile access to key player information, events, and task management, our team can deliver personalized service in real time, enhancing both the guest experience and host effectiveness.”

Dr. Ralph Thomas, CEO of QCI, shared his perspective on the partnership:
“We are thrilled to deploy QCI Go at Buffalo Run Casino & Resort. By providing hosts with mobile access to the QCI platform, we enable them to deliver exceptional, timely service and foster stronger player relationships. This is a great example of how our mobile-first innovations help operators improve team productivity and guest satisfaction.”

QCI Go is part of Quick Custom Intelligence’s broader commitment to innovation in the gaming industry, providing operators with state-of-the-art tools that support host teams, streamline operations, and drive meaningful guest engagement.

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BMM TESTLABS’ BIG CYBER CLARIFIES LEADERSHIP TRANSITION AND ORGANIZATIONAL OVERSIGHT

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Amit Sharma, former Chief Executive Officer of its BIG Cyber business, has not been affiliated with the Company in any capacity since October 2024.

BIG Cyber is focused on delivering world-class cybersecurity solutions to the global gaming industry under the leadership of Marzia Turrini, President, iGaming & Cybersecurity at BMM Testlabs. Turrini provides executive oversight for BIG Cyber’s strategy, services, and partnerships, ensuring the highest standards of security, professionalism, and customer care.

BMM Testlabs Chief Executive Officer Martin Storm said, “We take the integrity of our brand and communications seriously. While we thank Amit for his past contributions, we want to make it clear that he no longer represents BIG Cyber, BMM Testlabs, or BMM Innovation Group in any form. Our BIG Cyber solutions business continues to grow under the trusted leadership of Marzia Turrini and our global team of experts.”

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