International News
Online Sports Betting Market is Predicted to Hit USD 59,530.7 Million at a CAGR of 13.6% by 2026 – Report by Market Research Future (MRFR)
According to a comprehensive research report by Market Research Future (MRFR), “Online Sports Betting Market – Information by Sports, Type and Application – Forecast till 2026″ the market size is expected to grow from USD 24,988.4 million in 2019 to USD 59,530.7 million by 2026, at a compound annual growth rate of 13.6%
Market Scope:
The global online sports betting industry is projected to expand at a healthy rate during the forecast period. Factors such as increasing sports demand and eSports activity demand are expected to drive the market during the study period. The growing digital innovation has also provided new opportunities for the online sports betting industry. However, government constraints in some countries are likely to stifle global business growth.
Dominant Key Players on Online Sports Betting market covered are:
- 888 Holdings PLC (UK)
- Flutter Entertainment PLC (UK)
- Bet365 Group Ltd (UK)
- Fortuna Entertainment Group (Netherlands)
- Churchill Downs Incorporated (US)
- Entain PLC (UK)
- DraftKings (US)
- Betsson AB (Sweden)
- Betfred Ltd (UK)
- Webis Holdings PLC (Isle of Man)
- Kindred Group PLC (Malta)
- Sportech PLC (UK)
- BetAmerica (US)
- HKJC Football Betting Limited (Hong Kong)
- Megapari (Cyprus)
Market USP exclusively encompassed:
Market Drivers
The rising demand for sports is propelling the global online sports betting industry forward. Sport is an important platform for achieving growth goals. Sport can make a major contribution to social integration and economic development in a number of geographical, cultural, and political contexts. Through their effect on social capital, trust, culture, and crime, sports can further foster capital accumulation, encourage market functioning, and strengthen institutions. These specific outcomes are mutually reinforcing. Furthermore, participating in sports helps players live longer and healthier lives, which contributes to lower obesity rates. Diabetes and high blood pressure tend to be less common in healthy people. The global eSports industry is expanding, with an increasing number of people participating as competitors or spectators. It is increasingly becoming one of the world’s most famous spectator sports. Modern sports-only websites, similar to the advent of traditional sports betting websites, now offer ways to bet on events and tournaments, as many will be betting on esports.
Regional Analysis
By region, the global online sports betting market has been segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Europe led the online sports betting industry in 2019 with a volume of USD 12,146.2 million, and it is projected to hit USD 26,323.6 million by 2026 at a CAGR of 12.1%. With a market share of 48.6% in 2019, Europe is the largest contributor to Mobile Online Sports Betting. According to MRFR research, the rising sports spirit and zeal to watch sports in Europe are increasing day by day due to new game formats and gaming modes.
It has become a wide market for players and businesses like gambling and betting to place bets and enjoy themselves. Europe has had a presence of gambling and betting since the 1800s, but it has grown to the next level in recent years; with the adoption of smartphones and the evolution of technology, it is now very convenient to operate and play on the platforms provided by gambling industries.
Segmentation of Market Covered in the research:
The global online sports betting market has been segmented into sports type, type, and application.
Based on sports type, the global online sports betting market has been bifurcated based on the sports type into football, horse riding, cricket, tennis, baseball, volleyball, basketball, hockey, boxing, golf, racing, and others.
Based on application, the global online sports betting market has been divided into mobile-based and web-based applications for online betting. The web-based segment held a larger market share of 64.6% in 2018 and is anticipated to register a CAGR of 8.7% during the review period.
Industry News
In February 2021, Betfred Ltd signed the Rugby League “Double” for 2021, with a one-year contract to become the Challenge Cup’s title sponsor, adding to its long-standing relationship with the Super League. The agreement also includes sponsorship of the Women’s Challenge Cup.
In February 2021, Kindred Group plc announced an alliance with the Quechan Tribe of the Fort Yuma Indian Reservation to gain market access in California and Arizona. The deal, which spans ten years and has an extension clause at the end, allows the Group to offer both online and retail store betting, as well as iGaming. The launch in California and Arizona is contingent on the introduction of local legislation.
In March 2021, Dish Network and DraftKings announced a partnership to offer DraftKings sportsbook and daily fantasy experiences directly to DISH customers nationwide.
In January 2021, Churchill Downs Integrated rebranded its BetAmerica Sportsbook and iGaming platform as ‘TwinSpires.’
In May 2020, Flutter Entertainment PLC successfully purchased the stars group under its banner.
COVID-19 Impact on the Global Online Sports Betting Industry
The outbreak of novel coronavirus has had an effect on many industry verticals, including manufacturing, from raw material production to finished product delivery. On the other hand, in order to monitor the spread of deadly virus, government institutions around the world placed limits on various sporting activities. Owing to an increase in the number of COVID-19 cases worldwide, scheduled events such as the English Premier League, Serie A in Italy, La Liga in Spain, Super Lig in Turkey, and Major League Soccer in the United States were canceled or postponed.
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Global Sports Technology Market Research Report: Information by Sports Type (Baseball, Basketball, Cricket, Ice Hockey, Tennis, Soccer, and Rugby), Technology (Devices (Wearables, Digital Signages, Cameras), Smart Stadium (Stadium & Public Security, Building Automation, Event Management), Statistics & Analytics, Esports (Ticketing & Merchandising, Sponsorship & Advertising, and Others), and Region (North America, Europe, Asia-Pacific, and Rest of the World)—Forecast till 2027
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About Market Research Future:
Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis regarding diverse markets and consumers worldwide. Market Research Future has the distinguished objective of providing the optimal quality research and granular research to clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help answer your most important questions.
Conferences
SOFTSWISS Invites Partners to ‘Grab Success’ Together at SiGMA Europe
SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces its participation in the SiGMA Europe Summit 2024.
SiGMA Europe Summit will be held in Malta at the Malta Maritime Hub from 12 to 14 November. With 1,000 exhibitors, the event will host 27,000 delegates from the iGaming industry and beyond.
Creative Concept
After a resounding celebration of its Grand Anniversary in Portugal, SOFTSWISS is returning to Malta with the award-winning concept, ‘Grab Success in iGaming’. The campaign’s slogan fully reflects the industry’s rapidly evolving character. SOFTSWISS incorporated the Maltese crab, inspired by the region’s natural beauty, as a striking visual element in its marketing campaign. This creative approach was recognised and rewarded at the prestigious EGR Marketing and Innovation Awards 2024.
Innovations
During the SiGMA Europe Summit, SOFTSWISS will showcase three new innovative solutions alongside its other well-established products. Recently launched products include the Lotto Software, the Retail Betting Solution, and the Horse Racing Module. Additionally, Affilka by SOFTSWISS’ team will reveal a new feature for its affiliate software – Geo-Distributed Redirect Application.
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shares: “Working at the heart of the industry, in Malta, for many years, SOFTSWISS see the SiGMA Europe Summit growing and constantly bringing together industry leaders, experts, and prominent players in the market. SOFTSWISS looks forward to meeting its partners and friends at the last big event of the year to finalise current projects and prepare a basis for next year’s collaborations”.
Public Speaking
During the SiGMA Europe Summit, SOFTSWISS experts will also share their profound professional experience. Vitali Matsukevich will shed light on the important theme ‘How to choose a secure and safe crypto casino’ for those who want to learn more about selecting a trustworthy crypto casino by focusing on licensing, security, and spotting red flags.
Partners and potential clients can book a meeting with the SOFTSWISS team at the company’s stand 2145 via the link to discuss mutual projects and the newest iGaming trends.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Africa
Emerging Markets: Opportunities and Strategies for iGaming Expansion
Itai Zak, Digicode’s Executive Director of iGaming at Digicode, shares how the company seamlessly connects client needs with customized strategies.
The iGaming industry is standing on the threshold of one of the most remarkable transformations as emerging markets have become accessible. Both LATAM (Latin America) and Africa are unique opportunities but also come with special challenges for iGaming operators. In this article, promising emerging markets will be explored alongside effective strategies for entry and expansion, according to expert insights.
Promising Emerging Markets
LATAM (Latin America)
Brazil is one of the important focal points in LATAM, considering that it has a huge population base accompanied by a developing middle class. It is rewriting the regulatory landscape concerning online gambling, and recent developments in the case show a much more structured approach. With the market opening up, Brazil is on course to emerge as the iGaming hotbed of investments. However, operators have to keep a close watch on regulatory changes and be ready to tweak strategies accordingly.
Mexico and Colombia are on their way to regulated iGaming markets. In this respect, the very lucrative gaming market of Mexico and the already established regime of regulatory control over Colombian gambling make these markets quite attractive for expansion. The key to succeeding in those markets would be to tailor products according to local taste and to navigate the regulatory requirements.
South Africa: Growth of the iGaming market in this African country is leading the pace. The mature regulatory environment and quite good digital infrastructure established in the country provide a stable platform for iGaming ventures. Other than the mature regulatory environment, companies entering South Africa would benefit from its relatively easy-to-navigate regulatory framework and a growing player base.
Nigeria and Kenya: Nigeria and Kenya are the two countries that are developing as the main claimants to the African iGaming scene. With large populations and growing internet access, these markets offer huge opportunities for growth. However, the regulatory environment in these countries is at an emerging stage and can be quite challenging. While the companies at the forefront keep a close vigil on these changing times, operators have to update themselves about the new regulations and develop strategies in keeping with local conditions. Manuscript Details
Successful Strategies to Enter and Succeed in the Market
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In-Depth Research
It becomes imperative to understand local preferences and player behavior in emerging markets. Operators can then narrow down key trends from comprehensive market research and amend their product offerings accordingly to suit the local taste. This would include cultural nuances, gaming preferences, and legal requirements. Companies will want to modify their approach to make themselves more appealing and competitive within these markets; this should be aligned according to these local insights.
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Local Partnerships
Market entry is contingent upon local strategic partnerships. This could include local operators, technology providers, or regulatory experts that make it easier to navigate the regulatory environment to fast-track the entry process. The value brought about by local partners in terms of market dynamics insights is immense and could build credibility among local players. Regulatory Compliance
Now, from the legal perspective, operations in emerging markets come under the purview of local regulations. A company has to keep itself updated with changing regulations and comply with all legal requirements, such as obtaining necessary licenses, proper KYC and AML policies in place, and protection of data. If they fail to do so, they will be met not only with legal problems but also threats against their brand image.
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Localized Marketing and Customer Support
Developing marketing strategies that resonate with the local audience is the key to player acquisition and retention. It’s all about binding the player to the brand through tailored promotions, localizing payment methods, and culturally relevant content. Moreover, customer support in a local language improves the player’s rating of satisfaction and loyalty.
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Mobile Optimization
In many developing markets, mobile is the leading source of internet access. Optimizing platforms for use on mobile enables reach and engagement for players. This includes responsive design, fast load times, and ease of use. A good mobile experience is very important to retain interest and reduce player churn.
Staying Ahead of the Curve
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Innovate Constantly
In case one wants to be competitive, continuous innovation is a must. The new technologies, like AI-driven personalization and blockchain integration, advanced data analytics, shall be embraced to enhance the gaming experience. These innovations help in the offer of tailored game recommendations, provision of transparency, and gaining better insights into the player’s preferences.
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Personalization and Engagement at the Forefront
Personalized gaming experiences are core to player retention. AI and data analytics afford the potential of individual game recommendations, dynamic bonuses, and personal customer support—players feel valued and engaged. The creation of an engaging experience, through personalization, can increase substantially loyalty and lifetime value.
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Agile and Scalable Solutions
Such flexible and scalable platforms let companies quickly adapt to market changes and regulatory requirements. This forms a critical enabler for entry into new markets and competitive positioning. Scalable solutions ensure that, with growing demand, the increasing traffic and the addition of new features to the platform do not come with degraded performance.
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Strategic Partnerships and Collaborations
Partnerships with industry leaders, technology providers, and creators will genuinely develop offerings and increase their reach in the market. Such strategic partnerships will fuel innovation and give a competitive edge to the entities entering into the joint venture. Collaborations can also facilitate entry into newer markets and assimilate the latest technologies into the platform.
Future Outlook
The future of iGaming in emerging markets is, therefore, bright. Regulatory environments are slowly getting their frameworks in place, and a further improvement in digital infrastructure will unleash a wide range of opportunities for those who dare to invest in these areas. With proactive positioning, embracing technology, and more locally-geared strategies, iGaming operators can navigate the challenges and maximize growth potential in these dynamic markets.
iGaming Market Expansion in Emerging Markets: A Complex yet Potential Fertile Ground. To sum it up, one has to rely on market research, develop local partnerships, and be agile in compliance with regulations while continuously innovating to best capture the ever-budding opportunities such markets bring forth.
At Digicode, we’re seizing the opportunities in emerging markets, bringing our innovative gaming solutions to new audiences around the globe. As the result – we ensure our clients can confidently expand into these exciting new markets, turning challenges into opportunities for success. So the time to turn untapped potential into real growth is now and we’re here to support you throughout this journey.
International News
Infingame strikes tie-up with Fazi to further strengthen games portfolio
Studio’s renowned content boosts aggregator’s vast offering
Infingame, a fast-growing iGaming aggregator, has secured a content aggregation partnership with prominent online casino games provider Fazi.
Following a successful integration, Infingame will help to expand the global reach of Fazi’s content, including across LatAm where the aggregator continues to cement its market presence with new operator launches. The studio’s array of titles will also benefit from Infingame’s complete suite of engagement and support tools to further enhance the user experience.
Boasting a portfolio of over 160 games live across 50 countries, Fazi has been providing premium iGaming software solutions for the past 30 years, with Infingame the latest to benefit from the studio’s immersive titles including Wild Hot 40, Golden Crown and Wild Lucky Clover.
Infingame’s platform currently boats more than 15,000 games from over 200 established providers which are designed to improve player acquisition and retention and generate profitable growth for partners.
The aggregator’s latest collaboration underlines its mission to continually develop its games offering and deliver a range of experiences which align with global player preferences.
Ernest Lewicki, Head of Sales at Infingame, said: “We’re delighted to reveal our partnership with Fazi and host the supplier’s innovative, fresh and engaging content on our aggregation platform. As we work towards strengthening our market presence across the LatAm region, delivering Fazi’s portfolio to our pool of operator partners puts us in great stead and we look forward to watching this collaboration flourish.”
Srdjan Stanojevic, Director of Commercial iGaming Division at Fazi, said: “Launching our content with Infingame shows our dedication to ensure we are constantly evolving and looking for exciting opportunities to further strengthen our reach. Infingame has achieved remarkable success in recent times, and we are confident through this partnership we will be able to further tap into the rapidly growing LatAm market.”
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