Press Releases
Easy Accessibility to Online Betting Helps Grow the Industry
The online sports betting market has drastically changed after the landmark Supreme Court ruling in 2018, as any state got the option to pursue legalization. In total, sports betting became legal in some form in 24 states, according to date provided by ESPN. The big prize is, as usual, California, where sports betting in not officially legal yet. Nevertheless, despite the legal challenges, interest in the industry is high. According to a report by MarketWatch, many have invested money into a new exchange-traded fund that tracks the sports betting and online gambling industries. Dave Nadig, a longtime industry veteran now at ETF Database, explained that this represents a “remarkable vote of confidence for a fund that’s only a few days old… I am a fan of this fund. If you believe online sports betting is the next big thing, this fund will capture everything from back-office infrastructure to front-facing retail plays.” FansUnite Entertainment Inc. (OTC: FUNFF) (CSE: FANS), GAN Limited (NASDAQ: GAN), Full House Resorts, Inc. (NASDAQ: FLL), Century Casinos, Inc. (NASDAQ: CNTY), Caesars Entertainment Corporation (NASDAQ: CZR)
The most significant boost to the sports betting segment is attributed to the usage of smartphones, which have easy user interfaces and can be used at anytime and anywhere. According to a report by the Associated Press, companies like DraftKings are making serious strides in developing easy to use systems available to the public through partnerships with sports leagues. For example, The National Basketball Association and DraftKings had announced a multiyear partnership that will make DraftKings an authorized sports betting operator of the league. In addition, it was reported that BetIndiana and Sportradar, the provider of sports data and content, inked a partnership to bring Sportradar’s real-time sports data and managed trading services to BetIndiana’s mobile sportsbook.
FansUnite Entertainment Inc. (OTC: FUNFF) (CSE: FANS) announced earlier this week breaking news that it, “is preparing to welcome back Scottish football for the first time in five months. The 2020/21 Scottish Premiership season is set to start on Saturday, August 1, 2020.
The new season kicks off this weekend with six games played over Saturday, Sunday, and Monday. Fans will be able to watch this weekend’s best matches, and more fixtures than ever before through Sky Sports exclusive deal to televise 48 Premiership games this season.
‘We are excited to welcome back Scottish football, as it represents the largest betting volume per single sport on our platform,’ said Paul Petrie, McBookie founder and Director. ‘During the 2019 season, McBookie saw the Scottish Premiership produce $567k CAD of betting volume, representing approximately 13% of the total $4.42M CAD in betting that was placed in the football category of the platform.’
With the Scottish football season being cut short in 2019 due to the COVID-19 pandemic, McBookie customers were still able to enjoy betting on alternative sports such as the English Premier League.
‘It has been a long five months without football in this country and we’re excited for the first ball to be kicked,” continued Paul Petrie. “Our customers have enjoyed betting on the English Premier League, but nothing really beats betting on football from your own country. After a strong month with the completion of the English Premier League, the new Scottish Premiership season gives McBookie the opportunity to start the journey on their home turf and watch the business achieve new heights.’
‘As a versatile betting platform, McBookie has once again showcased they are able to provide a diverse set of betting solutions to a growing customer base in any market environment,” commented Darius Eghdami, CEO and Chairman of FansUnite Entertainment. “When we purchased McBookie earlier this year, our goal was to provide the team with the resources needed to drive customer registration numbers. With one of their most popular sports returning to market, we are excited to see how the company can scale in 2020 and future years.’
McBookie is also launching a revamped loyalty program in conjunction with the start of the 2020 Scottish Premiership season, and has introduced the Tartan Club to reward regular customers with free bets, enhanced odds, and enhanced prices.
The platform will also continue its sponsorship of the Daily Record’s Mr Fixit column and Jim Delahunt’s column in the Scottish Sun, the most impactful gambling coverage in the country’s two biggest national newspapers.”
GAN Limited (NASDAQ: GAN) announced last year, the delivery of Internet sports betting in the State of Pennsylvania for the FanDuel Group following the January 10, 2019 announcement to be FDG’s Platform for rapid deployment of Internet casino, and account services for Internet sports betting in Pennsylvania (pop. 13M), in addition to the long-standing existing services provided since 2013 by GAN to FDG in the State of New Jersey (pop. 9M). The expanded relationship announced on January 10, 2019 is now commercially operational in Pennsylvania and represents a material increase in the value of the partnership to GAN. Jeff Berman, Chief Commercial Officer of GAN said, “The launch by FanDuel of Internet sports betting in the State of Pennsylvania extends our relationship across the border from neighboring New Jersey and represents a significant milestone for GAN. Our effective and compliant Platform represents a premium component of the supply chain rather than a commodity and our team delivered on-time for the #1 operator of Internet gambling in the U.S. today.”
Full House Resorts, Inc. (NASDAQ: FLL) reported last year, an update on sports wagering affecting the Company’s operations in Colorado and Indiana. Regarding Colorado, the state legislature approved sports wagering throughout the state, subject to voter ratification on November 5, 2019. In that statewide election, Colorado voters approved Proposition DD, thereby ratifying sports wagering in the state. With the legislative and voter approval processes complete, the Colorado Division of Gaming can commence the rulemaking process and develop the regulatory framework that will govern sports wagering. The Company believes that sports wagering could begin at its Bronco Billy’s Casino & Hotel and its Christmas Casino & Inn – as well as throughout the state via mobile sports wagering – in mid-2020.
Century Casinos, Inc. (NASDAQ: CNTY), announced on May 19th, that it has finalized an agreement with bet365 to become the company’s second internet sports betting operator partner in Colorado. The Company, through a subsidiary, has already obtained its master license with the State of Colorado. bet365 will complete the necessary application and approval process with the State of Colorado. They will operate an internet and mobile sports betting application under the bet365 brand. The online sportsbook operations agreement with bet365 is a 10-year agreement that includes a minimum annual revenue guarantee and a percentage share of net gaming revenue payable to the Company each year, with an advance fee being paid on contract signing.
Caesars Entertainment Corporation (NASDAQ: CZR) and DraftKings reached an agreement last year, under which Caesars will offer DraftKings market access for its online gaming products, subject to passage of applicable laws and the parties securing applicable gaming licenses. DraftKings’ market access is exclusive to Caesars across certain states in which Caesars operates casino properties. “Caesars’ agreement with DraftKings, their first multi-state partnership, brings together the established leaders in gaming, daily fantasy sports and sports betting to provide customers more options,” said Mark Frissora, President and CEO of Caesars Entertainment. “This alliance is the latest initiative by Caesars to capitalize on our database, generate a new revenue stream in a growth market and raise our profile in sports, in part by creating new sports-themed guest experiences at our resorts across the country.”
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Low6, the leading gamification innovator, has announced its latest free-to-play partnership with Choctaw Casinos & Resorts by launching Choctaw T-Box, an interactive mobile game for the Invited Celebrity Classic held at Las Colinas Country Club in Irving, Texas, April 19 – 21.
Designed to engage with golf fans throughout the tournament, the unique second screen experience combines an innovative twist to a much-loved game with the thrill of prize draws.
“Choctaw Casinos & Resorts is committed to engaging and entertaining fans in innovative ways,” said Erica Kosemund, senior director of gaming brand and partnerships for Choctaw Casinos & Resorts. “The free-to-play Choctaw T-Box game will give fans an added level of interaction at the Invited Celebrity Classic. Low6 has a track record of delivering first-in-class engaging content and we found them to be a perfect fit for the environment we are looking to achieve.”
Players are issued a 25-squared T-Box card with each square randomised with a different event that may occur at the tournament e.g. “Mardy Fish scores 4 Birdies”. Should the event occur during play, the square is won and players can earn more entries into a Prize Draw with the more squares they win. A single line (5 squares in a row/column/diagonal) is worth 5 bonus entries, a T-shape (top row and centre column) is worth 25 bonus entries and a blackout (all 25 squares) is worth 50 bonus entries.
Fans playing Choctaw T-Box will have a chance to win prizes at the end of each day. Prizes include a package valued at $750 that includes a two-night stay at Choctaw Casino & Resort – Durant, as well as $250 in resort credit. Players can also win $250 in free play. Players must be members of the Choctaw Rewards Club to claim prizes.
Jamie Mitchell, CEO of Low6, said: “We are incredibly excited with the launch of Choctaw T-Box at the Invited Celebrity Classic. It’s a classic game with a unique digital sporting spin that will entertain fans even more throughout the tournament. Our innovative white label product allows brands to successfully activate their sponsorships at sporting events and can be fully customised across any sport.”
Latest News
Scientific Games Commemorates Official Ribbon-cutting for Advanced Instant Scratch Game Production Technology at Global Headquarters
Scientific Games celebrated highly advanced new instant scratch game production technology with a ribbon cutting at the company’s metro Atlanta global headquarters. The new high-definition technology, which completes Scientific Games’ recent USD$65 million investment in instant game production technology at its facilities worldwide, is officially producing scratch games for the company’s global lottery customers. The technology provides the highest, level of game security, quality and innovation in the lottery industry.
“The most important benefit this advanced technology offers our lottery customers worldwide is Scientific Games’ ability to accelerate instant scratch game innovations to excite existing and future players and deliver games faster, ultimately to help lotteries generate monies for the causes they support,” said John Schulz, President, Americas and Global Instant Products for Scientific Games.
With Scientific Games’ instant products representing 70% of global retail sales, the company supplies 114 government-regulated lotteries worldwide with scratch games – a $123.9 billion consumer product that generates an estimated $32.1 billion in funding for lottery good cause programs annually (La Fleur’s 2024 World Lottery Almanac).
“Scientific Games has invested in the most advanced instant game production technology in the lottery industry today as part of our long-term plans to serve our global lottery customers. We are committed to continued investment to evolve scratch game play for responsible consumer entertainment experiences,” said Schulz. “As a trusted supplier to the world’s government lotteries, we understand our role to help ensure their instant game business remains strong and innovative while growing responsibly to fund vital good cause programs.”
The new technology’s enhanced capabilities offer lotteries more flexibility to plan and quickly produce games featuring specialty finishes and unique playstyles, and with the same environmentally sound approach they expect from Scientific Games. The company uses recyclable paper, water-based inks and energy-efficient production processes as part of its environmental stewardship. This consciousness combined with the company’s industry-leading instant game experts allows Scientific Games to continually innovate new play experiences that entertain consumers.
“Our people are the reason Scientific Games continues to produce the top-performing scratch games in the world. They are truly experts in all aspects of the scratch game development process, starting with consumer insights that guide game design and planning, which then leads to secure programming and production, followed by robust performance measurement analytics. Their passion shines through every day and it’s why we are able to offer this advanced, new technology for our industry,” said Schulz.
Scientific Games is the largest creator, producer and manager of lottery instant games in the world. The company developed the first secure instant scratch game in 1974 and its game security has set the bar for the global lottery industry since, ensuring that no one ever knows where the winning tickets are located. Celebrating its 50th anniversary in 2023, Scientific Games has five instant game facilities on four continents.
BETBY, a pioneering provider of top-tier B2B sportsbook solutions, has unveiled a strategic alliance with Cactus Gaming, a prominent iGaming platform renowned for its strong foothold in the Latin American market. This partnership heralds the integration of Betby’s advanced sportsbook into Cactus Gaming’s platform, utilizing a shared API framework. As a result, the time-to-market for Cactus Gaming’s operator partners is significantly shortened, enabling them to launch the sportsbook within a matter of days.
United by a common commitment to innovation and excellence, Betby and Cactus Gaming aspire to redefine the landscape of iGaming by setting new benchmarks for quality and pushing the boundaries of online betting. This collaboration represents a fusion of expertise, creativity, and ambition, with a collective goal to provides a first-class sports betting experience.
Chris Nikolopoulos, Betby’s CCO, said: “We are thrilled about our collaboration with Cactus Gaming, which reaffirms Betby’s dedication to partnering with industry frontrunners. This strategic alliance enables us to extend Betby’s sportsbook solution and services to Cactus Gaming’s partners, enhancing their betting experiences by granting seamless access to the most current and exceptional sports content alongside cutting-edge technology. I am confident that both companies will realize substantial long-term advantages from this partnership.”
Tiago Silva, Cactus Gaming’s CRA, said: “We are thrilled to initiate this partnership with Betby. This collaboration empowers us to harness Betby’s vast expertise and state-of-the-art sportsbook solution, enabling us to deliver the ultimate sports betting experience to our partners in Latin America and worldwide. We anticipate that this partnership will set the stage for further innovative collaborations in the future.”
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