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PlayIndiana.com: Indiana sportsbooks show resiliency with uptick in May

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Bettors at Indiana’s retail and online sportsbooks were more active in May compared to April, a welcome result after April’s month-over-month slowdown, even as May revenue slipped slightly. But even with the market advantages that helped spur the positive turn, Indiana’s sports betting industry will have to wait until football season kicks off before betting volume returns to the highwater marks hit earlier this year, according to PlayIndiana, which tracks the state’s gaming industry.

“Even with the expected slowdown over the last two months, no Midwestern state has held its ground better than Indiana,” said Nicole Russo, analyst for PlayIndiana.com. “Some of that can be attributed to local events driving interest, including the Indy 500. But the market’s structural advantages that were built in before sports betting launched is also paying dividends.”

Bettors placed $254.4 million in wagers in May at Indiana’s retail and online sportsbooks, according to official reporting released Friday. That is up 7.6% from $236.4 million in April, even as May’s handle remained well shy of the $316.7 million handle in March.

May’s bets produced $18.9 million in adjusted gross revenue, down 6.1% from $20.1 million in April and yielding $1.8 million in state taxes. Last month’s results are significantly improved over May 2020, when online retail and sportsbooks generated just $3.2 million in revenue on $37.3 million in bets.

A slowdown from April until the kickoff of football season is to be expected, but Indiana has some advantages over other legal markets in the U.S. during the slower months. For one, the Indianapolis 500 in May helped drive wagering in Indiana more than in most legal jurisdictions. Secondly, Indiana sportsbooks have been particularly aggressive in finding new ways to take advantage of opportunities, such as aggressive promotional offerings for the Indiana Pacers’ play-in tournament appearance. That helped push basketball betting to $82.4 million in May.

“In open and competitive betting markets such as Indiana, sportsbooks have significant incentive to find alternative events to fuel bettor interest even while the sports calendar is slower,” said Jessica Welman, analyst for PlayIndiana.com. “Whether that means heavy promotion of a Pacers play-in game or future innovations built around the upcoming Olympics, operators will do what they can to hold their market position. And ultimately, that’s good for the entire market.”

Online betting accounted for 89.8%, or $228.4 million, of the state’s handle, an increase from 88.4% in April. Retail sportsbooks generated the remaining $26 million in wagers, down from $27.3 million in April.

DraftKings narrowly held its grip on the online market lead with $81.8 million in online bets, up from $79.3 million in April. Those bets yield $2.9 million in gross receipts, down from $6.1 million in April. FanDuel was just behind with $79.3 million in bets, up from $67.1 million in April. Those bets were enough to lead the state with $7.6 million in gross receipts, up from $5.7 million.

Indiana’s online market got more competitive in May with Penn National’s launch of its Barstool-branded online sportsbook on May 18. In less than two weeks, bettors poured $6.3 million in wagers, yielding a $267,512 win. That represents the sixth-highest betting volume among Indiana operators.

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“Barstool is the most anticipated launch since the opening few months of the market, and for good reason,” Welman said. “In states where Barstool operates, including Pennsylvania, Illinois, and Michigan, Barstool has proven to be a market disruptor, even if it hasn’t overtaken the likes of FanDuel or DraftKings. May’s results are a small sample size, but there is enough to envision that a similar dynamic is building in Indiana.”

The leaders were followed by:

  • BetMGM ($29.3 million handle, down from $30.9 million in March; $2.5 million win, down from $3.1 million).
  • PointsBet ($11.3 million handle, up from $10.3 million; $1 million win, up from $794,476)
  • William Hill ($8.2 million handle, down from $8.5 million; $173,885 win, down from $378,830)
  • BetRivers/French Lick Resort ($6.8 million handle, down from $7.3 million; $438,229 win, up from $381,975)
  • TheScore ($2.9 million handle, down from $3.2 million; $125,729 win, down from $128,670)
  • Unibet ($1.3 million handle, down from $2 million; $83,089 win, up from $23,884)
  • TwinSpires ($504,680 handle, up from $158,702; $53,878 up from -$8,929)
  • WynnBet ($485,306 handle, down from $411,778; $56,074 win, up from $47,206)
  • Caesars (no handle; -$136 win)

On the retail side, Hollywood Lawrenceburg, nearest to Cincinnati, led the retail market again with $8.4 million in wagers, even with $8.4 million in April. Ameristar East Chicago was second with $4.4 million.

“The retail market is beginning to show new life as pandemic concerns wane,” Russo said. “Out-of-state bettors remain the lifeblood of the retail market. So long as Ohio and Kentucky resist legalizing sports betting, and pandemic-related restrictions don’t return, retail sportsbooks should continue to return to health.”

For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.

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WA.Tech Launches Pick’Em Player Props Tool To Enhance Player-Focused Betting Experience

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WA. Technology, the global iGaming solutions provider, has launched its Pick’Em player props product globally, centred on countries across Asia-Pacific, Africa and LatAm, with a particular focus on Brazil.

The newly released tool is designed to put the player at the centre of the wagering experience to bridge the gap between fans and sports.

With increased demand from casual fans for player-focused betting experiences, Pick’Em combines sports betting with fantasy gaming, focusing fully on individual player performance.

Offering between two and six markets across a variety of sports, the numerous benefits for operators include higher margins gained through users combining multiple players from different sports. With the differential from traditional sports betting, operators have the chance to gain an edge over competitors by using the tool.

There is also the opportunity for increased marketing through the creation of engaging and memorable campaigns related to Pick’Em.

Bettors can access a wealth of sports and betting markets, such as goals and assists in football, and then predict whether each player will be over or under their selected line in the specified market.

There are two ways users can opt to play – ‘Power Play’, where every selection must win, or ‘Flex Play’, where it will be settled as a winner even if one selection loses. Users can win up to 25 times their stake with accurate choices.

Users can even combine player picks from multiple sports in a single entry, which creates a unique cross-sport experience that brings them closer to their favourite stars.

As fan behavior shifts toward tracking individual players and athletes over teams, Pick’Em offers an intuitive and rewarding way for users to engage with the sports they love.

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Pick’Em also addresses the key challenge in the sports betting world of the learning curve for new users and the lack of personalised, player-focused options. Unlike traditional betting formats that rely on team outcomes and complex odds, Pick’Em delivers a streamlined experience where fans simply predict whether individual players will go over or under specific stat lines.

The simplicity of Pick’Em means there are no confusing odds, instead, there are clear player predictions, which keeps it interesting, fun, and rewarding for both casual fans and more experienced bettors compared with traditional sports betting.

By combining a simple user interface with the excitement of predicting player outcomes, Pick’Em creates a fun, engaging, and rewarding experience that keeps users coming back for more.

Commenting on the launch, Will Booth, Product Owner at WA. Technology said: “With the global sports and fantasy sports industry projected to reach $230 billion by 2030. Rapid mobile adoption across Europe, Asia-Pacific, and Africa is driving demand for simple, engaging, and player-focused betting tools like Pick’Em.

“Generations of adults have been brought up playing more fantasy-led sports games, and WA. Technology’s newest launch makes sports betting appear more relatable without the overwhelming feeling that newer gamblers often get.

“Pick’Em makes sports more exciting and personal for bettors, and opens up the opportunity for casual fans to feel more involved. Demand shows that fans today care more about player performance than ever before. Pick’Em taps directly into that passion, turning it into an easy, thrilling game that anyone can play.”

 

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Push Gaming makes landmark US debut in Michigan with BetMGM

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Push Gaming makes landmark US debut in Michigan with BetMGM

 

B2B gaming supplier Push Gaming has officially entered the United States, launching its highly anticipated content in Michigan through a landmark exclusive collaboration with leading operator BetMGM.

The milestone debut marks a significant step in Push Gaming’s global growth strategy, bringing its distinctive, player-first approach to one of North America’s most dynamic iGaming jurisdictions.

BetMGM players in Michigan can soon enjoy a selection of launch titles from Push Gaming, including the highly anticipated Big Bamboo and the action-packed 10 Flaming Bisons. The latter made a strong debut in December 2024 and quickly became a fan favourite across the network.

Additionally, Push Gaming will launch a number of exclusive titles for BetMGM, incorporating MGM Resorts International’s IP, such as MGM Grand Gamble, MGM Emerald Nights and Bellagio Diamonds, alongside Push Gaming’s portfolio of popular titles, ensuring a steady stream of fresh, localised content.

The market entry signals the beginning of Push Gaming’s US journey, with its content exclusively available on BetMGM, uniting two forward-thinking brands that share a deep focus on entertainment, innovation and long-term player engagement.

Widely recognised as a key driver of US iGaming growth, Michigan recorded over $218.5 million in gross internet gaming revenue in March 2025, according to the Michigan Gaming Control Board (MGCB).  With strong smartphone adoption, a loyal player base, and a commitment to innovation, the state provides the ideal launchpad for Push Gaming’s long-term ambitions in the country.

The addition of Push Gaming’s proven and popular titles will strengthen an already flourishing market and offer players fresh and compelling gaming experiences.

Push Gaming’s launch in Michigan directly builds on the successful collaboration established with BetMGM in Ontario. Working as a precursor, it demonstrates the robust nature of the relationship across North American markets.

Andy Bentley, COO at Push Gaming, said: “We’re incredibly excited to be live in the US, and Michigan is the perfect place to start. It’s a hugely important and vibrant market, and we’re proud to launch exclusively with BetMGM, one of the region’s most respected and established operators.”

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“This launch is more than just a milestone. It’s a strategic step towards establishing Push Gaming as a market leader in North America. By building on our strong collaboration with BetMGM and delivering standout content, we’re confident we can grow a loyal and engaged player base in the US.”

Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, added: “A pillar of our content strategy is partnering with exceptional game suppliers like Push Gaming, who have a reputation for high-quality games that have proven to be a hit with players.

“We take pride in being the first operator to bring Push Gaming’s content to the United States, especially in a leading iGaming market like Michigan.”

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. The major brand is continually evolving its commitment to providing resources that help customers play responsibly, including GameSense, an industry-leading programme developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.

Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s existing responsible gambling tools, which provide customers with an entertaining and safe digital experience.

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Win Systems successfully held Its exclusive Showroom in Peru

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Win Systems successfully held Its exclusive Showroom in Peru

 

Win Systems, a leading provider of technology for the gaming and entertainment industry, successfully concluded its exclusive showroom event on May 28 and 29 at its offices in Lima, Peru. Over two engaging days, local operators and strategic partners had the opportunity to experience the company’s latest innovations first-hand, with special attention given to the new Gold Club Colors, an innovative evolution of its renowned electronic roulette.

The experience was highly praised by attendees, who interacted directly with the Gold Club Colors and witnessed its advanced aesthetic and functional customization features. This version allows key components such as LED lighting, armrests, cilinder, and game layout to be tailored to the visual identity of each casino, enhancing both the venue’s atmosphere and the overall player experience. Also drawing strong interest was the dynamic paytable, which adjusts rewards based on the flow of each game session.

“This event was truly special for us. Beyond showcasing our products, we wanted to create a space to connect, share ideas, and listen to the local market’s needs firsthand. The response was fantastic and encourages us to continue strengthening our presence in Peru,” said Galy Olazo, Country Manager for Win Systems in Peru.

The showroom not only demonstrated one of the most advanced electronic roulettes on the market in action but also reaffirmed Win Systems’ commitment to ongoing innovation and close collaboration with its clients and strategic partners.

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