The Action Network, part of sports betting media group Better Collective, and Major League Baseball (MLB) has announced a multi-platform content partnership. As part of this content integration, Action Network will provide its award-winning sports betting information and content to Major League Baseball’s platforms across digital and broadcast channels. Major League Baseball will leverage The Action Network’s MLB-focused betting content on MLB-owned sites as well as feature The Action Network talent and content on Major League Baseball’s sports betting show Bettor’s Eye, and within MLB Network’s daily studio programming.
Additionally, The Action Network will create a live original Major League Baseball-focused sports betting discussion and analysis show, exclusive to Major League Baseball.
“Major League Baseball has demonstrated incredible innovation with their commitment to engage fans within the rapidly evolving sports betting category,” said Ari Borod, Chief Operating Officer at The Action Network. “We are excited to partner with them, as we continue to iterate and expand on our product and content offerings for baseball fans and bettors across the globe.”
“We’re thrilled to be partnering with the Action Network to help bring their unparalleled sports betting news and content to our MLB channels,” said Kenny Gersh, MLB Executive Vice President, Business Development. “Action’s best-in-class talent, insights, and information fit perfectly with MLB Network and MLB.com’s award-winning baseball coverage, and will help us continue to provide the best news and content experiences to our fans.”
On May 28th, 2021, sports betting media group, Better Collective announced that it had completed the acquisition of Action Network for 240 mUSD gaining market leadership within sports betting media and affiliation in the US.