Press Releases
XB Net saddles up LiveScore Bet for premium North American racing
LiveScore Betting and Gaming’s new UK sportsbook harnesses the growing retention power of North American horse racing with leading Stateside supplier
XB Net, the leading provider of premium content for North American horse and greyhound racing, has added to its progressive portfolio of distribution deals with LiveScore Bet, the new UK breakout sportsbook from the LiveScore Group.
The agreement comprises XB Net’s delivery of live pictures, data and betting services from an unrivalled network of over 50 North American tracks, enabling LiveScore Bet to optimise its programming timetable with reliable agility, thanks to a steady stream of quick-fire betting opportunities that are proven to improve digital dwell-time for new and existing customers.
XB Net’s end-to-end solution, corralling expansive content that covers approximately 90% of U.S. racing, affords access to many of the world’s most prestigious horse races. These include Triple Crown events at the Belmont and Preakness Stakes, the Pegasus World Cup and a flagship finale at the Breeders’ Cup in California. Other popular races include Gulfstream Park’s Florida Derby series, running up until the end of March, whose East Coast time zone naturally clocks on for core UK racing audiences, generating increased fan engagement at peak leisure times.
This daily schedule of compelling coverage, which neatly complements Europe’s domestic racing action, provides LiveScore Bet with a trustworthy source of rapid-settling betting content from 17:00 GMT. This engaging action, which now also features two Harness racing meetings every night, is proven to retain eyeballs and promote betting activity during competitive digital-entertainment cycles, driving new revenue streams for a wide range of international clients.
XB Net is the pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is helping global operators bid fill the void on an uncertain schedule for live sports.
Simon Fraser, Senior Vice President of International at XB Net, said: “We’re thoroughly delighted to be teaming up with LiveScore Bet, one of the hottest sports betting properties around. The LiveScore Group remains one of the planet’s premier providers for real-time sports updates and streaming services, so this partnership is a ringing endorsement of our own low-latency feeds and dedication to delivering the most accurate data and high-quality pictures.
“In this fluid timetable for elite live sport, it’s essential to communicate available coverage to partners with dependable daily available events and betting markets, allowing them to prioritise peak times and align their promotional plans for enhanced activity and retention. North American racing’s improved visibility was pivotal in this regard throughout 2020 and can continue to make every new post a winning one, especially in the winter months.
“After all, North American racing enjoys peak recreational orientation with the close of the daily domestic cards, and we’re thrilled to report that levels of engagement and retention are surging during these pivotal evening slots. We’re particularly pleased to also offer a nightly programme of two Harness racecards, which will help LiveScore Bet broaden their customer base by introducing fresh formats from our stable of over 40 US Harness tracks.”
James McKay, Sportsbook Director at LiveScore Betting and Gaming, added: “LiveScore Bet is committed to innovating and providing our UK audience with the most engaging sports coverage available. XB Net’s digital content, with its advanced data and betting tools on North American racing, fits seamlessly into our offering. We can’t wait to see how this content is received by our customers, as we launch in time for the climax of the Florida Derby series.”
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GAN Selects Internet Vikings’ Hosting Solutions in Arkansas
Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, announces the extension of its relationship with GAN Sports®, a supplier of industry-leading casino content, into Arkansas.
Following a successful multi-state collaboration initiated in 2022, Internet Vikings continues to support GAN by delivering hosting services tailored to their operational needs. Internet Vikings is continuing to grow across the United States, as Arkansas becomes the latest state to benefit from their hosting services.
GAN, a B2B supplier of internet gambling software-as-a-service solutions, initially entered into an agreement with Internet Vikings in a landmark deal covering 15 states. Since then, the relationship has grown stronger, with GAN relying on Internet Vikings’ bare metal server solutions to support their large-scale U.S. operations.
This expansion into Arkansas follows a recent deployment in Nevada, where Internet Vikings also provides hosting solutions to GAN. As GAN continues to operate across regulated U.S. markets, Internet Vikings remains a dependable resource, and has demonstrated its reliability to support long-term growth.
Rickard Vikström, CEO and Founder of Internet Vikings, shared his thoughts, “Our relationship with GAN reflects the trust we’ve built over the years. It’s not just about providing hosting solutions; it’s about understanding their vision and exceeding their expectations.”
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ICE Barcelona 2025: Alona Shevtsova on Sends’ Vision for the Future of Gaming
The Sends team attended the biggest and most famous gaming conference, ICE, now held in Barcelona, Spain. From the 20th to the 23rd of January, the leading gaming companies and solution providers gather for business meetings, experience sharing and networking. More than 170 countries visited, achieving the number of 55,000 visitors.
“Our team attends the ICE conference annually. Previously held in London, the financial capital and home to our head office, 2025 is the first time it’s hosted in Barcelona—and it remains as expansive and resourceful as ever. We’re thrilled to participate, connect with our partners, explore innovative solutions, and engage with market leaders. At Sends, we are committed to staying ahead in this dynamic industry, never missing an opportunity to gain fresh insights and experiences,” commented Alona Shevtsova, Director at Sends.
As the organisers of ICE 2025 said, after a rigorous, independent selection process, ICE and iGB Affiliate moved to Fira Barcelona Gran Via because Barcelona presents a compelling list of benefits, including improved logistics and operational efficiency. The location is close to Barcelona airport and is well connected to the public transport network, offering a world-class in-show and around-show experience.
It is worth mentioning that this February, Send will co-host its event in London for fintech companies. This is the third gathering in London to network and connect industry professionals. To get more information about the London Fintech Meetup, follow the link.
To get more details, keep in touch with Sends on social media: LinkedIn and Instagram.
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SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services
SCCG Management, a leading global advisory firm in the gaming and sports betting industry, is proud to announce its engagement by the Osage Nation Gaming Enterprise (ONGE) to assist in developing innovative, robust, player-centric solutions for sportsbook operations, on-line/mobile social casino, and Class II mobile on-premise gaming, designed to enhance the patron experience with diverse content, and drive operational efficiency.
The ONGE, operators of seven gaming and hospitality facilities in Oklahoma, is known for providing an intimate, guest-focused gaming, service, and entertainment experience. This collaboration marks a significant step in integrating advanced technology and operational expertise to deliver innovative solutions for the evolving interactive gaming landscape.
SCCG Managed Services (SCCGMS) specializes in turnkey solutions for tribal operators to develop, optimize, and manage sports betting and interactive gaming offerings. For the ONGE, , SCCGMS will assist in sourcing and implementing customized products and services tailored to their operations, enabling patrons to enjoy casino-style games on their mobile devices while within designated areas of the casino properties. This service ensures compliance with regulatory standards while delivering a seamless and convenient gaming experience.
“Our mission is to ensure operators like the Osage Nation Gaming Enterprise can fully harness the potential of their gaming operations,” said Stephen Crystal, Founder and CEO of SCCG Management. “This partnership is about bringing cutting-edge technology and operational expertise to elevate interactive gaming experiences. We are honored to collaborate with the ONGE, a leader in tribal gaming, to pave the way for enhanced content, responsible gaming, and innovation.”
“On behalf of Osage Casinos, we are very pleased to announce our engagement of SCCG to assist us with developing these new products and services for our guests,” offered Kimberly Pearson, CEO of Osage Gaming.
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