Latest News
Electronic Arts to Acquire Glu Mobile, Creating a New Global Leader in the Largest and Fastest Growing Gaming Segment

Electronic Arts Inc., a global leader in interactive entertainment, and GluMobile Inc., a leading global developer and publisher of mobile games including Design Home, Covet Fashion, and MLB Tap Sports Baseball, have entered into a definitive agreement under which Electronic Arts will acquire Glu Mobile. Under the terms of the agreement, EA will acquire Glu for $2.1 billion in enterprise value. Glu stockholders will receive $12.50 in cash for each share of Glu stock, representing a 36% premium to Gluâs closing share price on February 5, 2021. Upon closing, the acquisition will be immediately accretive to Electronic Artsâ total net bookings, and is expected to grow underlying profitability beginning in its first year.
The acquisition will immediately add significant scale to Electronic Artsâ mobile games business. The combination of Electronic Arts and Glu creates a leading mobile product portfolio that includes more than 15 top live services across fast-growing genres with a combined $1.32 billion in bookings over the last twelve months. Bringing together the best-in-class mobile development teams at Glu and Electronic Artsâ mobile business, with a collective portfolio of powerful IP in sports, lifestyle, RPG, casual and other genres, and leveraging Electronic Artsâ marketing and distribution strength to generate global reach, the combined organization will build on EAâs network of 430 million players, including more than 100 million monthly active players in mobile, and expand to new audiences and demographics all over the world.
âOur acquisition of Glu combines amazing teams and deeply-engaging products to create a mobile games leader with proven expertise across many fast-growing genres,â said Andrew Wilson, CEO of Electronic Arts. âMobile continues to grow as the biggest gaming platform in the world, and with the addition of Gluâs games and talent, weâre doubling the size of our mobile business. With a deep IP portfolio and an expanding global audience, weâll deliver more exciting experiences for our players and drive further growth for Electronic Arts.â
âThis transaction is the culmination of the tremendous work of the Glu team to deliver world-class interactive experiences for our players, while driving business momentum that has led to strong financial and operational results. It represents a terrific outcome for all of our stockholders and other key constituents,â said Nick Earl, CEO of Glu. âAs part of Electronic Arts, we will continue capitalizing on the opportunities ahead in the expanding mobile gaming industry.â
The strategic rationale for the acquisition includes:
Creating a Leading Mobile Portfolio Across Key Genres. The complementary nature of Electronic Arts and Gluâs successful products will create a portfolio that spans many of the biggest and most popular genres of mobile games, including sports, RPG, lifestyle, casual, and mid-core games. The combined organization will have a demographically diverse audience, with significant opportunities for franchise and market expansion.
Expanding Successful, Scalable Live Services. Both Electronic Arts and Glu have proven success creating mobile live service games that deeply engage large communities over many years and deliver strong recurring revenue. The combined expertise of the two organizations unlocks potential for further success. Gluâs franchises like Design Home, Covet Fashion, and MLB Tap Sports Baseballwill benefit from Electronic Artsâ global licensing and distribution capabilities to bring them to new markets and more players. Gluâs expertise in building and monetizing sports and casual mobile games, combined with Electronic Artsâ industry-leading IP in sports and beyond, will accelerate the creation of exciting new experiences for broad audiences.
Experienced Creative Leadership & Enhanced Team Capabilities. Glu brings a talented team including more than 500 mobile game developers (and nearly 800 total employees), adding significant scale to Electronic Artsâ mobile-focused organization. Gluâs creative leaders are established and well-known to Electronic Arts, with similar focus on creating highly successful mobile games with longevity. The combination of proven mobile leadership, deeply talented teams, genre expertise, long-running franchises and IP, and technology across the two organizations will be a catalyst to delivering new experiences and further growth.
Accelerating Growth. The combination of Electronic Arts and Glu will be a mobile growth engine. With strong, recurring revenue across a leading portfolio of live services, strength in key mobile genres, a deep roster of owned and licensed IP, access to a large-scale and growing player network, and ability to reach into new regions and markets, the acquisition will be immediately accretive to EAâs total net bookings and is expected to grow underlying profitability beginning in its first year.
An investor presentation outlining the key aspects of the planned acquisition is available on EAâs investor relations website, at ir.ea.com.
Details on the Proposed Transaction
The board of directors of each of Electronic Arts and Glu Mobile have approved the transaction and the Glu board recommends that Glu stockholders approve the transaction and adopt the merger agreement. Under the terms of the agreement, Glu stockholders will receive $12.50 in cash for each share of Glu stock, representing an equity value of $2.4 billion, and a total enterprise value of $2.1 billion including Glu’s net cash of $364 million. The transaction is anticipated to close in the quarter ending June 30, 2021, subject to approval by the Glu stockholders, the receipt of required regulatory approvals and other customary closing conditions.
Source: Electronic Arts Inc.
Compliance Updates
Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

Zimpler, a leading Swedish company in Pay-by-bank solutions, has become a certified Payment Institution (PI) in Brazil, authorized by the Central Bank. Now Zimpler is allowed to facilitate payments and other Open Finance ecosystem resources, streamlining the checkout process and reducing friction by allowing direct transactions without redirecting users to bank apps. This movement solidifies Zimplerâs plans and structure in Brazil.
âWe are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment,â said Johan Strand, CEO of Zimpler.
The authorization, which also allows Zimpler to act as an electronic money institution, strengthens the Open Finance ecosystem in Brazil, one of the most advanced in the world and which now welcomes the leading payments fintech from Sweden. Businesses looking to thrive in the country can now benefit from the Zimplerâs seamless payment experience, giving them a competitive edge in a dynamic and fast-moving market.
âThis milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil. Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazilâs dynamic digital economy,â said Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil.
âWith our experience powering over 80% of Swedenâs population through Swish, weâre bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. Weâre looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth,â Strand said.
The authorization by the Central Bank is another step in strengthening Zimplerâs foundation in Brazil, following the opening of its SĂŁo Paulo office in 2022. The company remains focused on expanding its footprint and deepening its partnerships across key verticals such as iGaming, where it sees strong growth potential.
Latest News
AGS Interactive Makes Market Debut in Connecticut

AGS Interactive has made its market debut in Connecticut, taking a selection of its best-performing games live in the Constitution State.
Local players in Connecticut can now enjoy three of AGSâ hit titles, with Capital Gains, Blazing Luck, and Dragon Fa initially available, all proven with both land-based and online players across North America.
AGS plans to roll out its full interactive portfolio, ensuring a steady cadence of new content for operators and players alike.
The launch represents AGSâ sixth regulated US market entry, further extending its footprint across the country and cementing its position as a supplier of beloved land-based classics with cunning interactive forward games.
Zoe Ebling, VP of Interactive at AGS, said: âEntering Connecticut is a huge milestone for us. Itâs not just another market, itâs a testament to the momentum our interactive division has built across the US.
âBy bringing Capital Gains, Blazing Luck, and Dragon Fa to Connecticut players, weâre giving them a taste of our best-in-class titles right out of the gate. Every new state launch is a fresh opportunity to show operators that AGS doesnât just deliver games, we deliver experiences that resonate. Weâve seen firsthand how our land-based hits translate online, and weâre excited to roll out even more content throughout the year.â
Latest News
NFL Announces Partnership with ICRG

The National Football League (NFL) announced a partnership with the International Center for Responsible Gaming (ICRG) to address growing concerns around gambling behaviors among college athletes and students. The NFL Foundation will contribute $600,000 over three years to support independent, peer-reviewed research being led by the ICRG that aims to explore the prevalence, risk factors, and impacts of gambling behaviors in these populations.
While initial studies have indicated that college athletes may be at higher risk for gambling problems, there remains a lack of comprehensive, current data on how college populations interact with online sports betting platforms. This NFL-ICRG initiative will empower independent researchers to explore a wide range of topics with the goal of informing data-driven prevention strategies, education, and policies aimed at reducing gambling-related harm. Grant applications will be peer-reviewed prior to the selection of the final recipient by the ICRG Independent Scientific Advisory Board.
Additionally, the NFL will fund an update to the ICRGâs âTalking with Children About Gamblingâ educational resources to equip parents, coaches, and educators with practical guidance to help prevent youth gambling exposure before college. Educational materials will be widely available online and distributed to schools, community sports organizations, and youth programs nationwide.
âWeâre proud to partner with the ICRG to advance research that can drive meaningful solutions and address a critical gap in the understanding of gambling behaviors among college athletes and students. This initiative reflects our ongoing commitment to promoting responsible gambling and fostering a safe and supportive environment for athletes, fans, and communities,â said Anna Isaacson, NFL senior vice president of social responsibility.
âThe NFL has once again demonstrated its commitment to player and fan protection by supporting this critical research targeting young adults. The NFL and ICRG together will make a meaningful contribution to understanding and implementing policies and programs that support a safer gambling environment,â said Arthur Paikowsky, president of ICRG.
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