Online sportsbook PointsBet has become an official sports betting partner of the National Hockey League (NHL).
The long-term agreement between PointsBet and the NHL spans across both the US and Australia. As part of the partnership, PointsBet receives rights to use NHL marks and logos, as well as a variety of NHL sponsorship and promotional opportunities for its brand across various linear, digital, and social media assets.
The deal also provides PointsBet the ability to integrate the sportsbook operator’s content into live NHL game broadcasts across NHL media partners.
“As the sports betting landscape evolves at a rapid pace, we continue to develop unique, strategic alliances within the sports gaming industry. Our partnership with PointsBet brings to life our collaboration with our valued media partners and we look forward to enhancing our fan engagement opportunities in concert with both PointsBet and NBC. We are proud to welcome PointsBet to the NHL family,” Keith Wachtel, Chief Business Officer and Senior Executive Vice President of NHL, said.
“PointsBet is thrilled to become an official sports betting partner of the National Hockey League. The NHL’s on-ice product provides fans with captivating, nonstop action – it is a privilege to join forces with the NHL and its forward-thinking team, complementing that action with PointsBet’s sports betting product, the fastest sports betting app in market. We are excited to further elevate fan engagement via offering the most markets in the world for each NHL game, including our exclusive PointsBetting product, and enhance TV and digital integrations with mutual partners like NBC Sports,” Johnny Aitken, CEO of PointsBet USA, said.
