WynnBET, the online gaming division of Wynn Resorts, has announced a marketing collaboration with the Memphis Grizzlies.
The announcement comes less than two weeks after WynnBET was approved as an operator in Tennessee by the Sports Wagering Committee of the Tennessee Education Lottery Corp.
WynnBET and the Grizzlies will focus on an innovative digital-first approach, pushing the boundaries of traditional sports marketing partnerships by producing and promoting high-impact experiences emblematic of the energy and excitement of both brands.
WynnBET will have deep-rooted integrations across an array of the most popular digital and broadcast programs from the Grizzlies and Grind City Media, an on-demand media platform and digital content studio. In addition, WynnBET and the Grizzlies will collaborate on cross-promotional campaigns leveraging the Grizzlies’ digital footprint, including social media, web, and mobile applications. Inside the arena, fans can look forward to unique live experiences from WynnBET, including a WynnBET branded lounge, with several additional elements to be announced closer to the virtual sportsbook’s official launch in Tennessee.
The Grizzlies partnership comes on the heels of WynnBET being named an Authorized Gaming Operator of NASCAR and the Official Online Sportsbook of the Martinsville Speedway and Richmond Raceway, pending licensure in Virginia.