Latest News
Why More Kiwis Are Choosing Real Money Casinos Over Free Games

A growing number of online players in New Zealand are making the switch from free casino games to real money casinos, as the appetite for authentic gaming experiences and the thrill of real wins continues to rise.
Recent trends show that Kiwi players are no longer content with demo slots and practice rounds. Instead, they are increasingly seeking out real money casinos in New Zealand that offer licensed, secure, and mobile-friendly platforms with actual cash payouts.
What Real Money Casinos Offer That Free Games Don’t
The difference between free and real money casino games goes far beyond stakes. Real money platforms offer a more complete and rewarding experience:
- Real cash prizes: The most obvious benefit — you can actually win and withdraw real money.
- Exclusive features: VIP programmes, cashbacks, and progressive jackpots are only available when playing with real funds.
- Live dealer games: These immersive, studio-quality games are rarely, if ever, offered in free mode.
- Higher-quality gameplay: Many software studios reserve enhanced features like bonus rounds and full RTP versions for real money play.
This richer gaming environment is one reason players are migrating from casual demo platforms to full-featured real money casinos.
Expert Insight: What the Data Shows
“We’ve noticed a significant increase in traffic from users searching for legitimate real money casinos in New Zealand,” says Terri Radford, site analyst at PlayCasino.co.nz. “More players are looking for platforms that are licensed, safe, and payout-focused — and they’re willing to deposit real funds for a premium experience.”
He adds: “A lot of users tell us they started on free games, but once they understood how bonuses worked, they wanted to try real money casinos. Our guides and reviews help them make informed choices and avoid risky or unlicensed operators.”
Why Real Money Casinos Are Trending in NZ
Several factors are contributing to this national shift:
- Increased trust in online casinos new zealand platforms due to tighter global regulation.
- Easier payments via NZ-friendly options like POLi, bank transfers, and crypto.
- Mobile-first design, allowing seamless real money play on phones and tablets.
- Better bonuses: Real money players can access deposit bonuses matches, free spins casinos, and exclusive promotions.
As more New Zealanders explore these benefits, the real money segment is quickly outpacing free-to-play alternatives.
How to Start Playing at Real Money Casinos Safely
If you’re ready to try real money play, here are three key steps:
- Choose a licensed NZ-friendly site: Look for casinos regulated by respected bodies like the MGA or UKGC.
- Start small: Begin with a modest deposit and use a welcome bonus to stretch your budget.
- Understand the terms: Bonus wagering requirements and withdrawal limits can vary.
Where NZ Players Can Find the Best Real Money Casinos
With hundreds of sites online, it can be difficult to know which casinos are safe, fair, and actually worth your time. That’s why savvy players are turning to PlayCasino.co.nz — New Zealand’s most trusted resource for discovering real money casinos.
The site offers expert reviews, comparisons, bonus rankings, and transparent safety checks, helping players confidently choose the right platform for their needs.
Whether you’re a casual player ready to make your first deposit or a seasoned gamer searching for better rewards and faster payouts, PlayCasino.co.nz makes it easy to find the best real money casinos in New Zealand.
A Broader Shift in NZ’s Online Gambling Landscape
This migration toward real money gaming reflects a broader change in how Kiwis approach digital entertainment. As mobile data gets cheaper, payment systems improve, and regulatory awareness grows, more players are embracing the full experience of real money gaming and mobile casinos — not just for the thrill, but for the genuine rewards.
Industry analysts expect New Zealand real money casino market to keep growing steadily through 2025 and beyond.
For more information or to explore the top-rated real money casinos in NZ, visit PlayCasino.co.nz.
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Compliance Updates
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
Latest News
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
Latest News
Hasbro Strikes New Multi-Year Casino Licensing Partnerships

Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.
The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.
“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.
Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.
Following is the list of partners:
• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)
• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)
• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)
• Bally’s – B2C Online casino operator (MONOPOLY)
With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.
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