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Should we fear Generative AI?
Nik McDonald, Senior Account Director at Fujitsu, says absolutely not but that it does come with some risks and drawbacks that organisations should be aware of.
What makes AI such a hot topic across the industry right now?
Operators and suppliers have come to understand that artificial intelligence can have a seismic impact on their businesses, whether that be streamlining internal processes or improving the solutions, tools, services and experiences they provide to their customers. But as the understanding of AI has deepened, so too has the awareness that the impact AI has can be both positive and negative. This has ultimately left some organisations nervous and unsure how to approach it, let alone integrate it into their workflows, services and products. And this is why it’s become a hot topic, with stakeholders across the sector keen to learn more about it.
Is there a certain type of AI that’s best suited to this industry? If so, what makes this type of AI such a good fit?
There are several types of AI including Narrow AI, General AI, Super AI, Reactive Machines, Limited Memory, Theory of Mind and Self Aware. The category most are interested in is Narrow AI and in particular, Generative AI – this is AI that can create new data including texts, images and videos by learning the structure and patterns of its training data to generate new ideas with similar characteristics. It can be trained to understand human language, programming language, art, chemistry, biology, law and countless other complex subjects and is often powered by Large AI models, often referred to as foundation models. This means Generative AI can perform a wide range of tasks including summarisation, classification and answering queries. This scope is what makes it ideally suited to businesses in this industry, regardless of whether they have a B2B or B2C focus.
Can you give a real-world example of Generative AI?
ChatGPT is the most famous example. It’s essentially a chatbot that runs on the foundation of large language models, trained on vast amounts of data to produce texts that humans understand. Users ask a question and ChatGPT breaks down the query into smaller components to analyse their meaning and determine what the user is really asking it to do. It then returns the words and sentences it thinks best answer the query based on the data it’s been trained on. It’s pretty cool, but it does have some drawbacks and risks to be aware of.
Could you explain some of these drawbacks and risks?
The accuracy of results is a big concern, as is inconsistent outputs, bias, lack of explainability and even threats to privacy, security and intellectual property. People often forget that ChatGPT is a public service and that as well as sharing information, it consumes it. This means users must approach with caution if using it in the workplace or to ask questions about proprietary and sensitive information and data. Users also need to cross-check the answers that are provided to their queries given the inaccuracies and biases it can have.
Does this mean Generative AI should be feared?
Not at all. Organisations should embrace the power of Generative AI and the clear benefits it can bring to their operations. We are already seeing companies use it, whether that be a slot studio harnessing its creativity to come up with new game concepts, designs, animations and even mechanics, to compliance platforms that use it to spot patterns in player behaviour. This sector has always been at the cutting edge, and I would include operators and suppliers to push the boundaries of AI but just to be mindful of some of the risks it presents.
How has Fujitsu approached Generative AI?
We have been busy developing a chatbot that’s similar to ChatGPT but that organisations can use with confidence. Instead of using publicly available data, it sits on top of the company’s data warehouse and allows teams and employees to ask questions and queries and have answers generated based on the proprietary data the foundation models have been fed on. Data can be siloed within the warehouse and with different levels of permission granted to different employees and teams. With our PrivateGPT, companies can really benefit from the power of Generative AI but with confidence that data is safe, secure and private, that responses are accurate and unbiased, and that the right level of permission is granted to individual employees.
Can you give an example of how organisations can use your PrivateGPT?
Our PrivateGPT has lots of use cases including being able to ask any question, chat with company data, find new answers and insights, foster deeper collaboration, jointly generate insight and evaluate results and develop decision support systems. Specifically, it might be a legal and compliance team wanting to ask a question about a previous market entry and a specific legal requirement, or it might even be to offer a consumer-facing tool where bettors can see how a team or player had performed across historic bet outcomes. This is what makes Generative AI so exciting and why it will continue to be a hot topic for some time to come.
Bragg Gaming Group has announced the launch of its newest games and Remote Gaming Server (RGS) technology with Fanatics Casino across New Jersey, Michigan and Pennsylvania.
Fanatics Casino is America’s fastest growing online casino and is available in Michigan, New Jersey, Pennsylvania, and West Virginia on iOS, Android, and desktop. Players are invited to dive into a world of thrills as Fanatics Casino brings the casino floor directly to a customer’s fingertips, whether on-the-go or in front of a computer. Players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.
Players in these states will benefit from access to Bragg’s full catalog, including titles from Bragg’s in-house proprietary content development studios, a roster which includes Atomic Slot Lab and Indigo Magic and Wild Streak Gaming, all through Bragg Gaming’s Remote Games Server (RGS) technology, delivered via the Bragg HUB platform.
In addition, titles from Bragg’s multiple studio partners, including Incredible Technologies, Bluberi, King Show Games, and Sega Sammy Creation will also be available to players in all three regulated markets along with top-performing titles like “Cai Fu Emperor Ways” and “Queenie” and a host of other elevated content from Bragg’s Atomic Slot Lab studio.
This roster of studio partners, which is constantly being updated, now also includes Boomerang Studios, Four Leaf Gaming and Reflex Gaming, who will all launch titles on the Bragg RGS later this year.
This expansion is the latest step in Bragg’s drive to deliver engaging and game-changing content to players across the North American market.
The launch supports Bragg Gaming’s strategic goals by accelerating the growth of utilization of Bragg’s exclusive and proprietary content, and the diversification of revenue through expansion into North American markets.
Matevz Mazij, CEO Bragg Gaming Group commented: “With its history of connecting sports fans with merchandise they love and with sports betting and the strong cross sell between sports betting and iGaming, this launch represents a great opportunity to showcase Bragg’s amazing titles across the three biggest iGaming markets in the US.”
“We look forward to developing our relationship as a key partner of Fanatics Betting and Gaming in the North American market as we continue the roll-out with regular new game releases planned.”
Kieron Shaw, Manager of Fanatics Casino Games Content, said: “We’re thrilled to partner with Bragg Gaming Group to bring their diverse and engaging iGaming content to our players in New Jersey, Michigan, and Pennsylvania.”
“This collaboration is a significant step in our strategy to expand our iGaming offerings and capitalize on the substantial growth projected for these key markets. Bragg’s impressive catalogue, including titles from Wild Streak Gaming and their third-party studio partners, along with their innovative promotional tools, will undoubtedly enhance the gaming experience for our users and help us springboard our presence across these important states.”
Gambling in the USA
Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas
Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.
With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.
“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.
Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”
Evolution announced a new partnership agreement with Bally’s Corporation. The agreement strengthens Bally Casino’s offering in Rhode Island, with a wide-ranging portfolio of Evolution’s slot titles, and establishes Evolution’s footprint in Rhode Island, a key milestone in its US growth strategy.
In a historic first, Evolution is now live in Rhode Island with its online slot games from its renowned slot brands NetEnt, Red Tiger and Big Time Gaming. This milestone marks Evolution’s entry into the state and establishes a presence in all seven US states which currently offer online casino gaming.
Also, under the terms of the agreement, Evolution has also introduced exclusive Bally’s branded live dealer Blackjack tables in New Jersey and Pennsylvania. These dedicated tables offer a seamless user interface integration with the Bally Bet Casino app, and will provide a premium, personalised player experience which showcases the distinctive Bally brand. In addition to these live dealer games, Bally players in New Jersey and Pennsylvania will enjoy an expanded collection of the newest and most exciting cutting-edge slot titles.
Jacob Claesson, Chief Executive Officer Evolution North America, commented: “This agreement represents a significant step forward for both Evolution and Bally’s Corporation. We’re thrilled to deepen our collaboration with Bally’s by delivering world-class gaming experiences and extend our reach into Rhode Island, a first for Evolution. This partnership showcases our shared commitment to driving innovation and providing exceptional entertainment for players.”
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