Play'n GO new release Crabby's Gold
Connect with us
Play'n GO new release Crabby's Gold

Latest News

The Innovative Strategies Propelling America’s iGaming Startups

Published

on

 

It’s been six years since the Professional and Amateur Sports Protection Act (PASPA) was repealed, allowing each state to legislate sports gambling independently. In this evolving landscape, American startups have been at the forefront of innovation in the online gambling industry. Their fresh approaches and adaptive strategies have set new benchmarks in customer acquisition and retention, reshaping the market dynamics significantly.

According to a study conducted in March 2024 by Waterhouse VC, a comprehensive analysis of customer acquisition strategies reveals key trends and tactics employed by these startups. The study outlines seven primary strategies that have been pivotal in securing the first customers for these emerging companies.

Surprisingly, most startups attributed their initial user acquisition success to a singular strategy, with only a minority leveraging more than three methods. This focused approach underscores the startups’ strategic clarity in navigating the competitive landscape.

High-touch customer engagement emerged as the most popular strategy, emphasizing the importance of personalized interaction with customers in the early stages. This approach, often considered unscalable, proves crucial in building initial momentum and establishing a loyal customer base.

Interestingly, the report noted a significant omission – the reliance on paid advertisements was not a prominent strategy for acquiring the first cohort of customers among these startups. This deviation from traditional online marketing tactics signifies a strategic shift in the industry, highlighting the innovative thinking of these companies.

An overview of the innovative strategies employed by iGaming startups. Image: Waterhouse VC

 

QUOTES

“We had to very quickly focus on being more ‘hands-on’ with customers engaged with unfamiliar sports and less traditional formats – both from a marketing and trading perspective. Be prepared to dive extremely deeply into how your vision translates into customer (revenue) upside.” — Joseph Dunnigan, Founder & CEO, ALT Sports Data

“Early on, we realized that helping customers navigate the many common pitfalls of registering, funding, and betting with online operators was more challenging than expected. Due to the complexity of passing KYC checks, linking reliable payment options, and even navigating difficult to understand app interfaces, our hand-to-hand concierge services were uniquely positioned to support customers and operator clients alike. We overcame these challenges by dedicating ourselves to becoming the resident experts on our operator products in order to properly represent them with customers, and also seamlessly guide those customers through their respective journeys, regardless of their previous betting experiences.” — Jai Maw, Co-Founder & President, Betting Hero

Advertisement
Stake - Best Online Casino & Sports Betting Platform

“We saw that in our product journeys where many potential users would see our prices/odds on another web property or chat group, and come to our site with the intention of placing a bet, but had difficulty procuring a crypto wallet (or understanding what this was). The CEO or another member of our leadership team reaches out to every single one of these users to try to ease the learning curve and onboard them to the site. This isn’t a scalable solution, but is highly important to do and valuable in an early stage company to learn about your customer base.” — Varun Sudhakar, Co-Founder & CEO, BetDex

“Prior to Low6, I had been running a sports events marketing agency and my co-founder was in retail bookmaking so we initially leaned on our connections in both fields to introduce them to our free-to-play pool betting app. We were quite fortunate that the app was built on social competition so had some early success with the power of network effects in building out our customer base.” — Jamie Mitchell, Co-Founder & Group CEO, Low6

“We leveraged the anticipation and excitement of our waitlist by offering early access to those who signed up. This created a sense of exclusivity and urgency, encouraging people to join and engage with our platform. We implemented a strong referral program that rewarded existing users for bringing in new customers. This not only helped in customer acquisition but also fostered a sense of community around our platform.” — Jacob Fortinsky, Founder & CEO, Novig

“Choosing the right strategies and being willing to pivot when necessary is critical. While some methods may yield immediate results, others may require patience and adaptation. It’s about finding that balance.” — Tom Waterhouse, CIO, Waterhouse VC

Compliance Updates

Intralot informs the investment community about the withdrawal of the Maryland contract award Augu

Published

on

Intralot S.A. informs the investment community that the Maryland State Lottery and Gaming Control Agency (USA), despite an initially favorable recommendation, has ultimately rejected the bid submitted by its subsidiary, Intralot, Inc., for the award of a contract for a new Central Lottery Monitoring and Control System in the State. The rejection was based on the alleged failure to meet the minimum required percentage of subcontracting to local subcontractors.

This decision comes as a great surprise, especially considering that Intralot, Inc. had allocated a significantly higher percentage of the project to local subcontractors than the minimum required.

Moreover, the company had provided the Commission with very detailed clarifications, and the Commission was fully aware of the identity and role of these subcontractors. In fact, the Commission innitially ruled that all participants in the bidding process complied with the requirements of the relevant RFP — something the Commission itself acknowledges.

The Company reserves all its legal rights and intends to pursue every legal remedy available to protect the interests of its shareholders. The bid submitted by Intralot, Inc. is technically sound and by far the most financially advantageous, significantly outperforming the second-best offer. Should it not be accepted, the State of Maryland stands to lose a substantial financial benefit.

Continue Reading

Latest News

Andres Troelsen has been appointed EGT Digital’s Regional Sales Director iGaming for LATAM

Published

on

Andres Troelsen has been appointed EGT Digital's Regional Sales Director iGaming for LATAM

 

EGT Digital is pleased to announce that Andres Troelsen has joined the company’s team. Effective from 01 August, he takes on the position of Regional Sales Director iGaming for the LATAM region.

Mr. Troelsen holds a degree in Business Administration and Management from the prestigious Universidad de Palermo in Buenos Aires. He brings business experience with a strong focus on the gaming sector, most recently serving as Commercial Director LATAM at Belatra. Earlier in his career, he held leadership roles across diverse sectors, including winemaking, shipbuilding, legal services, media, and entertainment. Throughout his career, he has consistently delivered strong results, significantly enhancing company performance and helping position those organizations among the leaders in their respective industries.

“I am happy that EGT Digital is giving me this opportunity,” said Mr. Troelsen. “It will be a challenge for me to further increase the brand’s presence in a highly competitive region such as Latin America. I believe that I will successfully cope with the task thanks to my extensive experience in the gaming industry and deep relationships with key operators throughout the local markets. Adding to this the fact that the company’s innovative developments already have an excellent reputation as high-quality solutions able to satisfy the tastes of every type of player, I am confident that we will very quickly position EGT Digital as a top-tier player in LATAM.”

Nadia Popova, Chief Revenue Officer and Vice President Sales & Marketing at EGT, also expressed her positive expectations regarding the appointment: “Latin America holds enormous potential for our products, which makes it a region of strategic importance for EGT Digital. Andres Troelsen is the ideal choice, with the skills and leadership needed to achieve our ambitious goals.”

Continue Reading

Latest News

ACR POKER INJECTS DAILY DOSE OF THRILL INTO TOURNAMENT SCHEDULE WITH LAUNCH OF DAILY MYSTERY BOUNTY EVENTS

Published

on

 

Monster top bounty of 10% of the total prize pool up for grabs starting this weekend

ACR Poker today announced the addition of Daily Mystery Bounty events to its tournament lineup starting this Sunday, August 3rd, delivering unmatched entertainment, thrilling action, and big wins to the tables.

Daily Mystery Bounty tournaments turn traditional bounty formats on their head. Once players are in the money, instead of receiving a fixed reward for eliminating an opponent, players receive a Mystery Bounty Chest revealing a mystery reward, with the top bounty prize being 10% of the total prize pool.

“Mystery Bounties are just pure fun,” said ACR Pro Chris Moneymaker. “You never know what you’re going to get when you knock someone out, it could be some random treasure or a monster bounty that flips your whole tournament. With same-day events, fast action and bounty madness on your daily calendar, it keeps the adrenaline going and makes every hand way more exciting.”

The Daily Mystery Bounty schedule features a range of tourneys and buy-ins, with highlights including the $250K GTD Sunday Funday ($215 buy-in), the $150K GTD Major Mash Up ($66 buy-in), and the $100K GTD Moorman’s Mayhem ($630 buy-in). Starting this Sunday, players can log into the ACR Poker client, open the Tournaments tab, and find the full lineup of Daily Mystery Bounty events in the regular schedule under upcoming events.

And don’t forget, the Mystery Bounty madness continues in ACR Poker’s massive Dual Venom tournaments taking place from Sunday, August 10th to Tuesday, August 26th. Not only are the $2,650 buy-in tourneys offering huge guarantees of $8 million in the NHL event and $2 million in the PLO event, but there are massive bounties on the table for those who knock out their competitors.

In the Venom NLH, eliminating just one opponent could earn a player the top bounty prize of $500,000. While in the Venom PLO, which ties ACR Poker’s biggest Omaha tourney ever, there’s a juicy $200,000 bounty for the taking. And that’s not all, every knockout in both tourneys earns players a minimum bounty of at least $5,000.

For full details about the Daily Mystery Bounty tournaments or to find out more about the Dual Mystery Bounty Venoms, visit ACRPoker.eu.

 

Advertisement
Stake - Best Online Casino & Sports Betting Platform
Continue Reading

Trending

GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

Disclaimer: All the information provided is for educational and entertainment purposes only. Always check your local laws before participating in any gaming activities.

Copyright © 2018 – 2025, HIPTHER. All Rights Reserved.