Acrisure Arena, the Coachella Valley Firebirds, and Spotlight 29 Casino jointly announced a multi-year relationship that names Spotlight 29 (46-200 Harrison Pl, Coachella, CA 92236) as the official and exclusive founding casino partner for the Coachella Valley Firebirds, the 32nd AHL team debuting in Fall 2022 and the affiliate of the NHL Seattle Kraken and Acrisure Arena, the newest world-class concert and sports venue designed specifically for the Coachella Valley.

As a Founding partner of Acrisure Arena, which will provide exclusive benefits to Spotlight 29 and Tortoise Rock Casinos Club 29 members and guests, the deal represents one of Spotlight 29’s most exciting sports and entertainment partnerships to date.

“We look forward to working with the leadership and teams at Acrisure Arena and the Oak View Group in establishing the arena as focal point for our community. The development of this world-class venue represents the continued growth in the Coachella Valley and will bring with it great opportunities for those living and working in the region,” shared Chairman Darrell Mike of the 29 Palms Band of Mission Indians.

As an official Founding partner of Acrisure Arena, Spotlight 29 Casino receives branding integrations including permanent interior and exterior signage throughout the arena for all events, LED ring exposure on the arena floor, as well as on dasher boards during hockey games. The deal also includes in-game promotions, a Spotlight 29 Casino rewards desk in the arena’s concourse, and more. When the 11,000-seat Acrisure Arena opens in December it will feature The Chairman’s Club 29, Acrisure Arena’s only lower-level seating VIP club featuring the closest event premium seating locations.

“We respect the Tribe immensely and have long identified their leading position in bringing outstanding content to the Coachella Valley. We all share the same vision to build a strong region and we’re honored to be working with them during such an important time of the growth in the Valley that will bring our teams and communities together, to celebrate sport and entertainment,” said Tim Leiweke, CEO, Oak View Group.

The Founding partnership will also extend to Spotlight 29 and Tortoise Rock Casinos Club 29 members featuring incredible benefits including special promotions and discounts, rewards, merchandise offers, and select exclusive pre-sale windows to the most anticipated concert events in the Coachella Valley.

Operated by the Twenty-Nine Palms Band of Mission Indians, Spotlight 29 Casino features more than 1600 in-demand slots, world-class table games, and blackjack, plus luxurious dining with a variety of fine and casual options.

The agreements with Spotlight 29 Casino were negotiated in collaboration between Spotlight 29 and Oak View Group, the exclusive multimedia rightsholder for Acrisure Arena.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.


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