Canada
Twain Sport from inception to launch: what it’s delivering to the Canadian market
Truly unique products are thin on the ground these days but BetGames’ CEO Andreas Koeberl is confident he has a winner on his hands ahead of its launch not the Canadian market. Here, he explains more about the trailblazing product and how it aims to bring the worlds of sports betting and casino closer together.
Twain Sport has caught the attention of many in the industry having gone live with leading brands globally – tell us more about its universal appeal.
It’s a product like no other, essentially. There’s always talk of ‘innovation’ in the industry but I’m not sure the description is always warranted with a lot of similar products. Twain Sport bucks that trend and delivers a brand-new concept that might create its own vertical.
We’ve been able to offer a simple yet engaging proposition globally since evolving Twain Sport to a 24/7 offering, we’re thrilled at how it has performed since launch. But it isn’t the same product we saw on day one either. Beyond the round-the-clock scheduling we now have, we’ve engaged with operators and bettors to build their feedback into subtle tweaks to gameplay and presentation that have given us the more intuitive, mobile-first optimised product we see today.
We haven’t finished with the evolution either. Such an approach proves valuable in consistently strengthening and improving Twain Sport. Coming soon we’re looking at introducing AI-generated commentary in localised languages, allowing us to cater to audiences wherever we operate and scale more effectively. It’s a delight to see it gradually grow and refine.
What was the inspiration behind its development? Did you identify a gap in the market that led to Twain Sport’s creation?
Standard sports betting is so well-established and popular that trying to compete with it wouldn’t have worked. We looked at what was currently popular in the world of social media, gaming and general entertainment, and the trend is toward fast-paced and on-demand.
We wanted to create a product that complimented live sports betting and was easily accessible, presenting the opportunity to enjoy it whenever the mood takes a bettor. Twain Sport’s action-packed nature with immediate rewards and a fantastically high production quality allows us to deliver on that initial goal.
Now we have a fast, fun betting experience that replicates much of what live sport betting offers but is more accessible so that if bettors have 15 minutes to spare between the second and third quarter of a basketball game or can’t wait for the kick-off on the next big soccer match.
So, naturally, they can play a couple of rounds of T-Kick or T-Basket with us. Sixty-second matches every two minutes, 24 hours a day every day allows us to fulfil that promise, keeping bettors engaged, before and after big events – Twain Sport fills the gap and then some.
Speaking of gaps – can Twain Sport achieve the holy grail of cross-selling between major sports and casino-style betting?
Undoubtedly. It offers everything that most casino games do – instant thrills and payouts. BetGames’ roots are in converting sports bettors into casino players. The advantage we have is that Twain Sport bridges that divide without any of the barriers to entry you’ll see with most casino games.
We did our due diligence during early development, looking at the target demographics we’d be putting Twain Sport in front of in each region. The key, is to keep bettors engaged, promoting a reason to cross-sell, and with our stream of on-demand basketball and soccer, we have a unique product that definitely fits the bill. We got it right, and to see that groundwork come to fruition is hugely satisfying.
One of the many reasons that Twain Sport ticks the number of boxes that it does is that it’s a versatile product – bringing sports into the casino world, and attracting sports fans too, moving them away from the lower margins associated with sports betting. It offers operators a lifetime value on par with casino margins, while greatly boosting their customer base.
When will Canadian players see the launch of Twain Sport and how will the market there react?
Now that T-Basket is available 24/7, we’ll be launching very soon indeed and with several operators.
What we’ll be launching with is unlike anything else on the market – Twain Sport offers up 60 seconds of action-packed basketball and football games played by real athletes competing in bespoke one-on-one challenges, every two minutes, throughout the day – so we’re confident it is going to receive the same overwhelmingly positive response it has enjoyed in other regions.
We’re launching into a unique market too – one with incredible potential. We’ve researched our audience and designed Twain Sport to specifically target that 25 – 35-year-old bracket that the average Canadian bettor falls into.
By delivering that demographic the fast-action entertainment it demands, along with our branding options, we can ensure we’re supplying a fantastic tool which helps promote trust and showcases the value and integrity of our brand and product.
SBC’s Canadian Gaming Summit is going to provide the perfect launchpad and the timing couldn’t be better – what do you expect to gain from the event?
Putting Twain Sport and T-Basket in particular front and centre to the very people we need to show it off to is ideal just before we launch in Canada. The market there is buoyant and growing rapidly and with its love of sports and fast-paced entertainment, we couldn’t hope to have an offering more attuned to hit the ground running.
We see Twain Sport as the future, catering to the new generation of players that are looking for instant thrills and payouts. We’re very excited by the prospect of introducing it to another new audience and I’m sure it will be a great show.
The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.
“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.
Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.
This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.
“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.
CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
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