USL and SPORTFIVE Expand Partnership to Grow Media and Sports Betting Business Internationally

The United Soccer League (USL) and global sports marketing agency SPORTFIVE have reached a new, long-term, expansive partnership to help the league grow its business globally.

Under the agreement, SPORTFIVE will continue to secure key international media distribution partnerships across television and digital platforms for USL’s professional leagues, including the USL Championship and USL League One men’s competitions and the USL’s new professional women’s competition, the USL Super League, which will launch in August 2024. SPORTFIVE will also help expand USL’s sports betting streaming and data partnerships globally.

SPORTFIVE and USL originally partnered in early 2020 when the agency was tasked with marketing the international broadcasting rights for the USL Championship and USL League.

“The USL brand of soccer has arrived, and we are proud to expand our partnership with SPORTFIVE to take that brand to the world. This long-term agreement allows us to be very intentional about our global growth and exposure while doing so with a partner we know and trust,” said USL Chief Commercial Officer Court Jeske.

“American Soccer continues to make an impact on the sports global landscape, so we are proud to partner with the USL to bring more of their exciting content to more international markets. Fans are increasingly interested in consuming sports they love that are played anywhere around the world, and being able to help USL reach more international fans through expanding content distribution and sports betting partnerships globally is a very exciting opportunity,” said Thomas Klingebiel, President of Media at SPORTFIVE.