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Playtech Partners with Hard Rock Digital

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Playtech, the leading platform, content, and services provider to the online gaming industry, announced a landmark strategic partnership with Hard Rock Digital (HRD), the exclusive, global vehicle for interactive gaming and sports betting for Hard Rock International and Seminole Gaming.

Under the partnership, HRD will license a range of the company’s proven technology solutions and iGaming content to deliver the authentic experience customers have come to expect across Hard Rock’s global ecosystem of entertainment, hospitality, and bricks and mortar casinos. In the US and Canada, HRD’s customers will enjoy a variety of Playtech’s iGaming content offering including market-leading slots, RNG, and live dealer table games through HRD’s existing proprietary platform and technology offering. These products will also be enjoyed outside of the US and Canada where HRD will also have access to additional software and services solutions from Playtech including its IMS player management platform and certain ancillary services including operational, customer support, payment advisory, and marketing services.

The company will supply its products and services predominantly on a revenue share basis under long-term commercial agreements.

Alongside these commercial arrangements, Playtech has also invested $85 million in exchange for a low single digit minority equity ownership stake in HRD.

The proceeds from Playtech’s investment will predominantly be used to help fund HRD’s continued global expansion. Hard Rock branded online and retail sports betting and iGaming is currently being operated in select U.S. states, as applicable, including Arizona, Indiana, Iowa, New Jersey, Ohio, Tennessee, and Virginia, with the expectation for additional launches in the future. HRD also plans to extend its online sportsbook and iGaming offerings to select international markets over the next several years. Hard Rock’s global brand strength and recognition combined with Playtech’s broad international market knowledge and software and services offering provide an exciting platform for international expansion. Additionally, Hard Rock’s extensive and expanding global operating footprint of cafés, hotels, and casinos positions HRD as the only operator with a truly global omni-channel opportunity.

The company expects minimal impact from this agreement on its B2B segment results in FY2023. Contribution to B2B revenues is expected to increase in FY2024 and thereafter as HRD continues to increase penetration in established markets and as additional markets come online.

“The Playtech team is thrilled to announce our strategic partnership with HRD. Hard Rock International has cemented itself as a marquee name worldwide, not just in gambling, but more widely in entertainment. HRD will combine the strength of this global brand with a proven management team, some of whom we at Playtech have known for many years and believe to be among the strongest in the online gambling industry. For Playtech, this partnership significantly advances our position in the North American market and is very much in line with our B2B strategy,” Mor Weizer, CEO of Playtech, said.

“This partnership will act as an accelerator to Hard Rock Digital’s planned strategic initiative to expand its online gaming offerings to international markets, becoming the first operator with a global omni-channel offering under a singular, irreplaceable brand. This announcement only reinforces our commitment to lead innovation in the gaming industry and expand the ‘Hard Rock’ experience worldwide. We look forward to providing an authentic, digital experience for Hard Rock’s global fan base within a comprehensive, omni-channel offering,” said Jim Allen, Chairman of Hard Rock International and Chairman of the Board of HRD.

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Aviatrix and Vibra Solutions Agree Partnership with Focus on Latin America

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Aviatrix, the crash game that’s changing the way online casinos engage their players, has partnered with platform provider Vibra Solutions in yet another move that expands its reach in Latin America.

Aviatrix’s push into Latin America has really picked up pace over recent months and that continues with this deal.

Vibra Gaming has established itself as a major player in the region since it was founded in 2020 and later with the launch of Vibra Solutions in 2022, its platforms and content aggregation division. Now operators using its platform will be able to offer customers Aviatrix.

“We’ve long admired the fantastic work Vibra Solutions is doing in growing our industry across Latin America via innovative product development,” the Latin America Head of Business Development for Aviatrix, Gabriela Novello, said. “By working alongside it, we’re able to bring Aviatrix to more players in the region and together write a new chapter in this ongoing growth story.”

“Our commitment to our operator partners is to provide the very best portfolio of games available,” the Chief Commercial Officer for Vibra Solutions, Federico Saini, said. “Some of those we build ourselves but others we onboard via partnerships like this. Aviatrix is one of the most talked about games in the industry at the moment and we couldn’t be happier to be able to offer it to online brands via our platform.”

Aviatrix’s has enjoyed considerable success in Latin America since it was launched a little over a year ago including being named Rising Star in Casino at the SBC Awards LatinoAmerica.

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PG Soft Set to Sponsor Key SiGMA Americas Event

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PG Soft, a world-class digital mobile games company, is proud to announce its sponsorship of SiGMA Americas set to take place in Sao Paulo, Brazil, from April 23 to 25. The important iGaming event is being hosted at the Transamerica Expo Center.

As a leading event sponsor, PG Soft will benefit from prominent branding opportunities including the PG Soft logo printed on staff shirts and an exclusive PG Soft logo and video content at the registration table.

This commitment highlights PG Soft’s ambition to amplify its presence in Latin America, particularly the Brazilian market. Before expanding into the jurisdiction, PG Soft completed an in-depth research and analysis project for a true understanding of the local players’ preferences, which included consumer behaviour, purchasing habits and regulatory requirements.

PG Soft has been working on developing bespoke and localised games tailored specifically for the Brazilian audience.

“Brazil represents a wonderful opportunity for PG Soft and we’re proud to partner with SiGMA Americas for this influential iGaming gathering,” a spokesperson for PG Soft said. “We place huge importance on producing localised content, features and promotions that not only align with Brazilian player preferences, but also meet the regulatory requirements.”

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Low6 partners with Choctaw Casinos & Resorts to deliver new interactive game

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Low6 partners with Choctaw Casinos & Resorts to deliver new interactive game

 

Low6, the leading gamification innovator, has announced its latest free-to-play partnership with Choctaw Casinos & Resorts by launching Choctaw T-Box, an interactive mobile game for the Invited Celebrity Classic held at Las Colinas Country Club in Irving, Texas, April 19 – 21.

Designed to engage with golf fans throughout the tournament, the unique second screen experience combines an innovative twist to a much-loved game with the thrill of prize draws.

“Choctaw Casinos & Resorts is committed to engaging and entertaining fans in innovative ways,” said Erica Kosemund, senior director of gaming brand and partnerships for Choctaw Casinos & Resorts. “The free-to-play Choctaw T-Box game will give fans an added level of interaction at the Invited Celebrity Classic. Low6 has a track record of delivering first-in-class engaging content and we found them to be a perfect fit for the environment we are looking to achieve.”

Players are issued a 25-squared T-Box card with each square randomised with a different event that may occur at the tournament e.g. “Mardy Fish scores 4 Birdies”. Should the event occur during play, the square is won and players can earn more entries into a Prize Draw with the more squares they win. A single line (5 squares in a row/column/diagonal) is worth 5 bonus entries, a T-shape (top row and centre column) is worth 25 bonus entries and a blackout (all 25 squares) is worth 50 bonus entries.

Fans playing Choctaw T-Box will have a chance to win prizes at the end of each day. Prizes include a package valued at $750 that includes a two-night stay at Choctaw Casino & Resort – Durant, as well as $250 in resort credit. Players can also win $250 in free play. Players must be members of the Choctaw Rewards Club to claim prizes.

Jamie Mitchell, CEO of Low6, said: “We are incredibly excited with the launch of Choctaw T-Box at the Invited Celebrity Classic. It’s a classic game with a unique digital sporting spin that will entertain fans even more throughout the tournament. Our innovative white label product allows brands to successfully activate their sponsorships at sporting events and can be fully customised across any sport.”

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