Latest News
Playtech Partners with Hard Rock Digital

Playtech, the leading platform, content, and services provider to the online gaming industry, announced a landmark strategic partnership with Hard Rock Digital (HRD), the exclusive, global vehicle for interactive gaming and sports betting for Hard Rock International and Seminole Gaming.
Under the partnership, HRD will license a range of the company’s proven technology solutions and iGaming content to deliver the authentic experience customers have come to expect across Hard Rock’s global ecosystem of entertainment, hospitality, and bricks and mortar casinos. In the US and Canada, HRD’s customers will enjoy a variety of Playtech’s iGaming content offering including market-leading slots, RNG, and live dealer table games through HRD’s existing proprietary platform and technology offering. These products will also be enjoyed outside of the US and Canada where HRD will also have access to additional software and services solutions from Playtech including its IMS player management platform and certain ancillary services including operational, customer support, payment advisory, and marketing services.
The company will supply its products and services predominantly on a revenue share basis under long-term commercial agreements.
Alongside these commercial arrangements, Playtech has also invested $85 million in exchange for a low single digit minority equity ownership stake in HRD.
The proceeds from Playtech’s investment will predominantly be used to help fund HRD’s continued global expansion. Hard Rock branded online and retail sports betting and iGaming is currently being operated in select U.S. states, as applicable, including Arizona, Indiana, Iowa, New Jersey, Ohio, Tennessee, and Virginia, with the expectation for additional launches in the future. HRD also plans to extend its online sportsbook and iGaming offerings to select international markets over the next several years. Hard Rock’s global brand strength and recognition combined with Playtech’s broad international market knowledge and software and services offering provide an exciting platform for international expansion. Additionally, Hard Rock’s extensive and expanding global operating footprint of cafés, hotels, and casinos positions HRD as the only operator with a truly global omni-channel opportunity.
The company expects minimal impact from this agreement on its B2B segment results in FY2023. Contribution to B2B revenues is expected to increase in FY2024 and thereafter as HRD continues to increase penetration in established markets and as additional markets come online.
“The Playtech team is thrilled to announce our strategic partnership with HRD. Hard Rock International has cemented itself as a marquee name worldwide, not just in gambling, but more widely in entertainment. HRD will combine the strength of this global brand with a proven management team, some of whom we at Playtech have known for many years and believe to be among the strongest in the online gambling industry. For Playtech, this partnership significantly advances our position in the North American market and is very much in line with our B2B strategy,” Mor Weizer, CEO of Playtech, said.
“This partnership will act as an accelerator to Hard Rock Digital’s planned strategic initiative to expand its online gaming offerings to international markets, becoming the first operator with a global omni-channel offering under a singular, irreplaceable brand. This announcement only reinforces our commitment to lead innovation in the gaming industry and expand the ‘Hard Rock’ experience worldwide. We look forward to providing an authentic, digital experience for Hard Rock’s global fan base within a comprehensive, omni-channel offering,” said Jim Allen, Chairman of Hard Rock International and Chairman of the Board of HRD.
Latest News
SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
Latest News
Esportes Gaming Brasil introduces LOTTU, its new digital betting platform focused on innovation and user experience

Esportes Gaming Brasil has just launched LOTTU, its new digital betting and entertainment platform. Modern, bold, and interactive, the brand was created with the purpose of delivering a faster, more personalized, and more efficient experience for bettors.
With this launch, the group now operates with the maximum limit of three brands authorized by the five-year federal license granted by the Secretariat of Prizes and Betting of the Ministry of Finance (SPA/MF), as established by Law 14.790/2023. In addition to LOTTU, the portfolio includes Esportes da Sorte and OnaBet.
“LOTTU reflects everything we’ve learned in recent years, but with a real leap in performance and usability. It is a platform built from the ground up, with a focus on speed, real-time promotions, and navigation tailored to different bettor profiles,” says Darwin Henrique da Silva Filho, CEO of Esportes Gaming Brasil Group.
With proprietary architecture and a high degree of customization, LOTTU offers features that allow greater flexibility for promotions, dynamic layouts, and a smoother user journey. The applied technology expands interaction and engagement possibilities, with an emphasis on responsiveness and operational intelligence.
“The arrival of LOTTU represents more than just a portfolio expansion. It materializes a brand that combines technology, aesthetics, and dynamism to deliver a truly differentiated experience. From concept to design, every detail was crafted to connect with the modern bettor, who values agility, trust, and innovation,” highlights Marcela Campos, Vice President of Esportes Gaming Brasil.
The system also incorporates monitoring tools that proactively identify signs of risky behavior—redirecting users to specialized support channels and reinforcing the group’s commitment to responsible gaming practices.
More than expanding its portfolio, the launch of LOTTU consolidates Esportes Gaming Brasil as one of the leading groups in the sector, with a strong institutional presence in Brazil’s sports and cultural scene—through initiatives such as sponsorships of clubs like Corinthians, Ceará, Ferroviária, and Náutico, and support for regional events such as Carnival, São João, and the Parintins Festival.
Gambling in the USA
NYC Mayoral Front-runner Zohran Mamdani Says He Won’t Oppose Casino Development

As a state lawmaker, Zohran Mamdani generally opposed plans to open full-scale casinos in New York City. In June, when he walked past a billboard showing betting markets for the city mayor’s race, he even quipped that “gambling is haram,” an Arabic word meaning forbidden.
But on Wednesday, Mr. Mamdani said that he did not intend to use his newfound political clout as the Democratic mayoral nominee and the race’s front-runner to try to stop the arrival of casinos that are widely considered a fait accompli.
Speaking alongside the leader of a union pushing the gambling expansion, Mr. Mamdani told reporters that while he still had doubts about the casinos backed by corporate giants, he respected the views of state voters who had approved the downstate gambling expansion more than a decade ago.
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