Latest News

Setting Up For The Big Game And Beyond

Published

3 years ago

January 23, 2023

With Super Bowl LVII heading to our screens on February 12^th, we sat down with Flows Director of Sales, Domenico Mazzola, to talk about how smart data collection and the use of no-code innovation platforms can enable sportsbooks to enhance their customer experience for the Big Game and beyond

The Super Bowl is the USA’s biggest sporting event and will invariably provide masses of opportunities for sportsbook operators to enhance their customer offering if they’re able to think outside the box.

As ever, the main driver here is always data – and with the NFL consisting of 17 games over an 18-week period in the run-up to the Super Bowl, there should be ample time to gather plenty of useful information on bettors. The trick is to then combine the key findings you have on player behavior with technology that will help you to create promotions and better inform your overall marketing strategy.

While at the time of writing the Super Bowl LVII finalists are yet to be announced, we already know that the majority of sportsbooks are placing the Kansas City Chiefs as their red hot favorites. So what can we do with this information? A good place to start would be to look at the betting activity of VIP customers and identify those who have actively bet on the Chiefs over the preceding 18-week period.

Once we’ve done that, we can work out where they’re based. If, for example, they’re located on the other side of the country or abroad, there’s a good chance that they won’t be able to make it to the main event – so why not offer them a special promotion to make up for that fact? Alternatively, if you’ve seen them winning specific bets, why not offer these markets to them on the Super Bowl too?

Of course, the real value in data collection stretches far beyond the Super Bowl, so the event is also a great time to start drilling down into the behavior you’re witnessing. Were your customers backing a certain team or were they betting on both sides? Did they prefer to bet on the overall points outcome or the individual actions of players? This is all valuable information that can help you develop automated workflows which trigger on specific events or when certain wagers are placed in future.

The first thing you should probably be looking at post-Super Bowl is whether there are any friendly matches being played in the run-up to the new season and if there are, how can you use the data that you’ve gathered up to this point to target them? Is there an opportunity to offer your customers an early promotion based on the last first touchdown bet they placed at Super Bowl LVII, for example?

When the season starts proper, you can further focus on bettors’ location to find out whether they’re situated within a set distance of a particular stadium. If they are and have previously placed a bet on the team that plays there, you could target them with a location-based promotion. This could be anything from providing them with early odds on their team to a special bet if they don’t have tickets.

Using a no-code innovation platform like Flows allows you to automate this kind of promotion without the need for manual targeting. You simply funnel in all the necessary data and set up a flow that will trigger based on certain parameters. This way, you’re able to quickly and easily offer tailored promotions to customers based on their previous activity that they’re far more likely to engage with.

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Given that many sportsbook in the USA have partnerships with in-state teams, there’s also the opportunity to take this a step further by offering competitions for tickets and other behind-the-scenes incentives. Should a sportsbook have such an arrangement in place, you could use Flows to automate the awarding of matchday tickets as a prize for winning a certain bet or leaderboard event.

You could also use it to manage and distribute exclusive content that relates to a customer’s favorite team such as locker room footage and interviews with players or coaches. This way, bettors can enjoy a personalized content library that’s exclusive to them the minute they log in, meaning no two user experiences will ever be the same and that your sportsbook is able to provide something truly unique.

As a final suggestion on the topic, you could also use Flows to set up automated deals and discounts on NFL tickets and merchandise. You could, for example, create special offers that are automatically applied to a customer’s account whenever they bet on a certain team or outcome. This can help you further engage with the activity of individual bettors and create an even broader cross-market appeal.

Of course, tools like Flows can also help you adhere to state regulations by allowing you to set up automated audits and compliance checks. Our platform features a very flexible regulatory control panel in several areas that allows sportsbooks to configure many of their business regulatory requirements directly through Flows, rather than having to develop them after each and every update.

As regulatory authorities tend not to give much notice when changes are made to the current industry guidance, many organizations may find that their planned road map becomes interrupted. This can be significantly alleviated through Flows as it can allow certain regulatory directives and checks to be implemented on demand, cutting out the need for extensive and often time-consuming manual work.

Overall, using a no-code innovation platform like Flows can help you remain compliant while leveraging the data you’ve collected and any partnerships you might have with local in-state teams in a more efficient way. This in turn provides added value to the customer both during the NFL season and in the event their teams makes the next Super Bowl, ensuring a continual cycle of engagement.

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Chris Barranco Joins Quick Custom Intelligence as Director of Business Development

Published

2 days ago

August 15, 2025

Zoltan Tundik

Quick Custom Intelligence (QCI), a leading provider of AI-driven analytics and enterprise solutions for the gaming and hospitality industry, today announced the addition of Chris Barranco as Director of Business Development.

Barranco brings 25 years of experience leading high-performing teams, driving revenue, and building durable client relationships. He is adept at solution-selling methodology and full sales-cycle management, with a proven track record of mentoring top-tier account executives, delivering high-impact presentations, and retaining key accounts. Known for a tenacious approach to new-business development and customer loyalty, Barranco will focus on expanding QCI’s market footprint, strengthening the partner ecosystem, and advancing go-to-market execution across QCI’s product portfolio.

“I’m excited to join the clear market leader and work with the exceptional team at QCI,” said Chris Barranco, Director of Business Development at QCI. “QCI’s commitment to turning data into action aligns perfectly with my approach to helping customers achieve measurable revenue impact. I look forward to working closely with our clients and partners to accelerate growth and deliver exceptional outcomes.”

“We’re delighted to welcome an industry veteran of Chris’s caliber to the QCI team,” said Andrew Cardno, CTO and Co-Founder of QCI. “His leadership, mastery of solution selling, and passion for customer success will further strengthen our ability to scale, deepen client relationships, and deliver the operational results our customers expect.”

As Director of Business Development, Barranco will lead initiatives to expand QCI’s presence across key markets, refine sales enablement programs, and collaborate with product and customer success teams to ensure a seamless path from discovery to measurable value realization.

Latest News

WSOP® PARADISE 2025 REVEALS FULL TOURNAMENT SCHEDULE WITH NEW EARLY-BIRD PACKAGES

Published

2 days ago

August 14, 2025

Peter Tolan

The record-breaking poker festival in the Bahamas adds fresh events and exclusive perks for players booking early

The World Series of Poker (WSOP®) today unveiled the complete schedule for the highly anticipated WSOP Paradise 2025, which will take place at Atlantis Paradise Island in the Bahamas from Dec. 4 through Dec. 18. This announcement also introduces two new, limited-availability early-bird packages, designed to provide players with unmatched value and exclusive benefits.

This year’s festival expands on its commitment to high-stakes action with a full slate of 15 WSOP gold bracelet events:

Event	Date	Buy-In
#1 Circuit Championship Mystery Bounty NLH – $5M GTD	Dec. 4	$2.5K Advertisement
#2 Triton PLO 6-Handed	Dec. 4	$75K
#3 Triton PLO Main Event	Dec. 5	$100K
#4 High Roller Turbo NLH	Dec. 6	$50K
#5 Triton Invitational – NLH Advertisement	Dec. 7	$250K
#6 Super COLOSSUS NLH	Dec. 7	$5K
#7 Super PLOSSUS PLO	Dec. 8	$10K
#8 Triton NLH 7-Handed	Dec. 8 Advertisement	$125K
#9 Triton NLH Main Event	Dec. 9	$100K
#10 Triton NLH 8-Handed	Dec. 10	$150K
#11 Super Main Event NLH – $60M GTD	Dec. 10	$25K Advertisement
#12 8-Game Mix 6-Handed	Dec. 11	$10K
#13 High Roller PLO	Dec. 13	$50K
#14 GGMillion$ NLH – $10M GTD	Dec. 15	$25K
#15 The Closer NLH Turbo Bounty Advertisement	Dec. 16	$10K

This year’s WSOP Paradise features an expanded partnership with Triton Poker, the leading high-stakes tournament operator. In 2024, two gold bracelet events were curated by Triton; the number increases to six in 2025, with WSOP bracelets going to the winners of Event #2 Triton PLO, Event #3 Triton PLO Main Event, Event #5 Triton NLH Invitational, Event #8 Triton NLH 7-Handed, Event #9 Triton NLH Main Event and Event #10 Triton NLH 8-Handed.

To reward early registrants, WSOP is introducing two new early-bird packages for players looking to secure their seats, with both offering massive added value:

The $100K Paradise Package – limited to just 500 packages, includes a 13-night stay (Dec. 5 to Dec. 18), complimentary access to the WSOP buffet and a $500 food & beverage room credit. The deposit to secure is $10,000.
The $300K VIP Package – includes a 15 night stay (Dec. 3 to Dec. 18), complimentary access to the WSOP buffet, a $1,000 food & beverage room credit plus one á la carte meal from the Triton menu per day. The deposit to secure is $15,000.

For the first time at WSOP Paradise, resort fees are included in the package price, and the room credit is also provided for use throughout the resort. The full package amount must be played in WSOP Paradise events.

GGPoker will once again serve as the exclusive international satellite partner, aiming to send more than 1,000 players to the Super Main Event. WSOP Express and Road to Paradise qualifier tournaments are already underway in the GGPoker tournament lobby. Additionally, over 500 players are expected to qualify for the Circuit Championship through WSOP Circuit gold ring events (running from Jul. 1 through Dec. 2, 2025, both live and online), and ClubGG plans to send more than 400 players to the same event.

In an exciting new partnership, PokerStake will cover up to 50% of the unsold action for Circuit Package winners who choose to list their Super Main Event action on the platform.

“I said last year that a $50M guarantee was crazy, but adding another $10,000,000 on top is absolutely insane! The WSOP is bringing the biggest high rollers and the best poker experience possible back to paradise,” said Daniel Negreanu, GGPoker Global Ambassador. “With the new Super Mystery Bounty event and the expanded partnership with Triton, this is a can’t-miss festival for players of all levels. I can’t wait to be a part of it.”

“With the WSOP Paradise at Atlantis Paradise Island tournament schedule now set, the countdown to The Bahamas IS ON! This year’s lineup delivers an unbeatable mix of world-class events, record-breaking guarantees, and unforgettable poker moments in one of the most iconic destinations on the planet. From seasoned pros to newcomers, players from around the globe will find their place in paradise, and their shot at history,” added Joe Brunini, Chief Gaming & Customer Development Officer, Atlantis Paradise Island.

WSOP Paradise 2025 will feature a daily live stream from Dec. 12 through Dec. 18 on the WSOP YouTube channel, with CBS Sports Network television coverage planned for distribution in early 2026.

Further details on event structures and schedules will be available on the WSOP+ app. The WSOP reserves the right to cancel, change, or modify the tournament or any tournament event, in part or in whole, without notice. Entry fees will be added to all events, and up to 3% of tournament buy-ins will be withheld for staff and operational costs. Guaranteed events are paid out after deducting the percentage for costs from the total prize pool.

Please follow @WSOP on X (formerly Twitter) and Instagram or check WSOP.com for more event news and updates: wsop.com/news/2025-wsop-paradise.

For more information on WSOP Express, please visit: ggpoker.com/tournaments/wsop-express/.

To book your Atlantis stay at exclusive WSOP rates starting from $199 per night, please visit: atlantisbahamas.com/wsop-in-paradise

eSports

Fighting Game GOAT Justin Wong Joins BASILISK, Science’s Esports Team

Published

3 days ago

August 14, 2025

Niji Narayan

BASILISK, the global esports organization built to champion science, announced the signing of legendary fighting game competitor Justin ‘Jwong’ Wong as captain of its newly formed Fighting Game Community (FGC) Division. Wong will lead BASILISK’s entry into the FGC by recruiting players, developing community events, and creating FGC – science crossover content.

“Justin isn’t just a competitive genius – he is a cultural icon and humble leader within the FGC. We are incredibly proud to have him leading our FGC division and support the amazing work he already does for the community,” said BASILISK co-founder Christopher Bothur.

A nine-time Evolution Championship Series (Evo) Champion and Guinness World Record holder, Wong brings unparalleled FGC credibility and expertise to BASILISK. His reach extends across the entire FGC fandom of millions, and he was immortalized in Evo Moment #37 which has over 100 million views.

As Captain of BASILISK FGC, Wong will leverage BASILISK’s data analytics to scout and train the next generation of FGC pros.

“Math is super important to fighting games. I’m excited to join science’s esports team. I’m passionate about finding promising players with a positive mentality and shaping them into the next big thing. I want to see somebody else in the spotlight after me and help them reach their potential. If we can discover the next world champion, that would be fantastic,” said Wong upon joining BASILISK.

The signing comes on the heels of BASILISK’s new partnerships with The Planetary Society and Caltech’s Institute for Quantum Information and Matter (IQIM), announced in July. These collaborations create a powerful bridge between renowned scientific institutions and gamers, which Wong will amplify to his millions of followers and fans.

“Justin is a dream addition to our organization. He exemplifies the dedication and analytical capacity required to be an esports champion or great scientist,” added BASILISK co-founder Hans Kassier.

Wong becomes the second “GOAT” (Greatest of All Time) to join BASILISK, alongside Finnish StarCraft 2 legend Joona “Serral” Sotala, who just captured the SC2 Esports World Cup Championship in July 2025. The signing also creates opportunities for cross-over content with BASILISK’s diverse roster, including chess Grandmaster Vincent Keymer and award-winning science communicator Kyle Hill, who brings over 2.5 million followers and a vast network of science enthusiasts to the organization.