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Setting Up For The Big Game And Beyond
With Super Bowl LVII heading to our screens on February 12th, we sat down with Flows Director of Sales, Domenico Mazzola, to talk about how smart data collection and the use of no-code innovation platforms can enable sportsbooks to enhance their customer experience for the Big Game and beyond
The Super Bowl is the USAâs biggest sporting event and will invariably provide masses of opportunities for sportsbook operators to enhance their customer offering if theyâre able to think outside the box.
As ever, the main driver here is always data â and with the NFL consisting of 17 games over an 18-week period in the run-up to the Super Bowl, there should be ample time to gather plenty of useful information on bettors. The trick is to then combine the key findings you have on player behavior with technology that will help you to create promotions and better inform your overall marketing strategy.
While at the time of writing the Super Bowl LVII finalists are yet to be announced, we already know that the majority of sportsbooks are placing the Kansas City Chiefs as their red hot favorites. So what can we do with this information? A good place to start would be to look at the betting activity of VIP customers and identify those who have actively bet on the Chiefs over the preceding 18-week period.
Once weâve done that, we can work out where theyâre based. If, for example, theyâre located on the other side of the country or abroad, thereâs a good chance that they wonât be able to make it to the main event â so why not offer them a special promotion to make up for that fact? Alternatively, if youâve seen them winning specific bets, why not offer these markets to them on the Super Bowl too?
Of course, the real value in data collection stretches far beyond the Super Bowl, so the event is also a great time to start drilling down into the behavior youâre witnessing. Were your customers backing a certain team or were they betting on both sides? Did they prefer to bet on the overall points outcome or the individual actions of players? This is all valuable information that can help you develop automated workflows which trigger on specific events or when certain wagers are placed in future.
The first thing you should probably be looking at post-Super Bowl is whether there are any friendly matches being played in the run-up to the new season and if there are, how can you use the data that youâve gathered up to this point to target them? Is there an opportunity to offer your customers an early promotion based on the last first touchdown bet they placed at Super Bowl LVII, for example?
When the season starts proper, you can further focus on bettorsâ location to find out whether theyâre situated within a set distance of a particular stadium. If they are and have previously placed a bet on the team that plays there, you could target them with a location-based promotion. This could be anything from providing them with early odds on their team to a special bet if they donât have tickets.
Using a no-code innovation platform like Flows allows you to automate this kind of promotion without the need for manual targeting. You simply funnel in all the necessary data and set up a flow that will trigger based on certain parameters. This way, youâre able to quickly and easily offer tailored promotions to customers based on their previous activity that theyâre far more likely to engage with.
Given that many sportsbook in the USA have partnerships with in-state teams, thereâs also the opportunity to take this a step further by offering competitions for tickets and other behind-the-scenes incentives. Should a sportsbook have such an arrangement in place, you could use Flows to automate the awarding of matchday tickets as a prize for winning a certain bet or leaderboard event.
You could also use it to manage and distribute exclusive content that relates to a customerâs favorite team such as locker room footage and interviews with players or coaches. This way, bettors can enjoy a personalized content library thatâs exclusive to them the minute they log in, meaning no two user experiences will ever be the same and that your sportsbook is able to provide something truly unique.
As a final suggestion on the topic, you could also use Flows to set up automated deals and discounts on NFL tickets and merchandise. You could, for example, create special offers that are automatically applied to a customerâs account whenever they bet on a certain team or outcome. This can help you further engage with the activity of individual bettors and create an even broader cross-market appeal.
Of course, tools like Flows can also help you adhere to state regulations by allowing you to set up automated audits and compliance checks. Our platform features a very flexible regulatory control panel in several areas that allows sportsbooks to configure many of their business regulatory requirements directly through Flows, rather than having to develop them after each and every update.
As regulatory authorities tend not to give much notice when changes are made to the current industry guidance, many organizations may find that their planned road map becomes interrupted. This can be significantly alleviated through Flows as it can allow certain regulatory directives and checks to be implemented on demand, cutting out the need for extensive and often time-consuming manual work.
Overall, using a no-code innovation platform like Flows can help you remain compliant while leveraging the data youâve collected and any partnerships you might have with local in-state teams in a more efficient way. This in turn provides added value to the customer both during the NFL season and in the event their teams makes the next Super Bowl, ensuring a continual cycle of engagement.
Compliance Updates
HIPTHER Launches Responsible Gambling Assessment Tool Across Its Global Gaming Media Network
HIPTHER, a leading media and events brand in the Gaming and Tech industries, has launched a new Responsible Gambling Assessment Tool, now live across all of its gaming media platforms. This quick, anonymous self-test is designed to help players better understand their relationship with gambling, encouraging safer play through awareness and early self-checks.
The âPlay Responsiblyâ tool is backed by clinical research and built with user privacy at its core, based on the globally recognized Problem Gambling Severity Index (PGSI) â a 9-question framework used to assess gambling risk levels, from low to moderate or high.
No sign-up needed. No Cost. No data collected. No Judgement. Just honest insight.
Whether you’re simply curious or looking to take a proactive step toward support, this free tool delivers instant results and practical next steps â all in under two minutes.
Key Features:
- Completely anonymous â no registration or personal data required
- Instant results with tailored guidance
- Available in 5 languages
- Mobile-first and accessible across all devices
- Fully GDPR compliant
Designed to meet WCAG 2.1 AA accessibility standards, the tool ensures a smooth and inclusive user experience for everyone. With multilingual support and local resource integration, it helps diverse populations connect with trusted support networks in their region.
âWhile our media platforms primarily serve the B2B side of the industry, we know theyâre also visited by players looking for insights and updates. Thatâs why itâs important for us to go beyond headlines and contribute real tools that support safer play. This assessment is one small, meaningful step toward that.â – ZoltĂĄn TƱndik, Co-Founder and Head of Business at HIPTHER.
Take the assessment today and share it with your community.
Because gambling should always be safe, informed, and fun.
Try it now on any of HIPTHERâs gaming media platforms:
By launching this tool, HIPTHER reaffirms its ongoing commitment to promoting transparency, responsibility, and player well-being in the global gaming industry. Together with our partners and audiences, we continue working toward a safer, more informed future for players everywhere.
Evoplay, the award-winning game development studio, has partnered with LoterĂas Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.
The collaboration will see five of Evoplayâs most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot–out: Street, B–Ball Blitz, and Hockey Shootout, launch on LoterĂas Toritoâs platform. Each title has been localised and tailored to meet the lotteryâs regulatory standards and responsible gaming objectives.
Operating both online and across retail locations, LoterĂas Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplayâs instant game portfolio, which is designed to attract a broader, mobile-first audience.
Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.
Frank Cecchini, Head of Lottery at Evoplay, said: âWe are immensely proud to be working with LoterĂas Torito. âI firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.â
JosĂ© Ludeña DĂaz, Director of Operations at LoterĂas Torito, added: âEvoplayâs games are one of a kind. Theyâre innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.â
Gila River Resorts & Casinos has announced the opening of a brand-new bingo hall at its newest property, Santan Mountain. To celebrate the launch of bingo at Santan Mountain and unveil its new bingo club, Gila River Resorts & Casinos will be hosting a grand opening event that is open to the public on Aug. 29 – Sept. 1. The grand opening event will be held from 10a.m. to 12p.m. and 4p.m. to 6p.m., at Gila River Resorts & Casinos – Santan Mountain, located at 7101 Gilbert Rd. Chandler, AZ 85249.Â
Attendees can look forward to seeing the Worldâs Largest Bingo drum, giveaways, live DJ, a surprise celebrity guest host and more throughout the grand opening weekend. The first 230 guests in line for each session will get to spin the prize wheel and win a free t-shirt, dauber, gift card, hat, varsity jacket, or other prizes while supplies last. Attendees will also have a chance to participate in Santan Mountainâs inaugural bingo games at 12p.m., 5:30p.m., and 6:30p.m. Santan Mountain is offering a âBuy One, Get One Freeâ special offer for electronic ticket packages during the grand opening weekend, Friday, Aug. 29 – Monday, Sept. 1.
The new state-of-the-art bingo room also will host Bingo After Dark. Also known as B.A.D. Bingo, the exciting late night sessions will take place every Saturday night at 11:30p.m. and include a live DJ, line dancing, glowsticks, cash prizes, and more. Sales start at 9p.m. and spots fill up fast. Attendees wonât want to miss the surprise hosts for the first ever B.A.D. Bingo session at Santan Mountain on Saturday, August 30.
âBingo has consistently been one of the most beloved and high-energy experiences at our Vee Quiva location, drawing loyal guests and new players alike with every session,â said Gila River Resorts & Casinos’ General Manager, Denise Pfaff. âWe knew we had something special, and with the excitement and demand continuing to grow, it only made sense to bring bingo to our newest and most modern propertyâSantan Mountain. Weâre thrilled to introduce a vibrant new way to play and win in a one-of-a-kind setting.â
Santan Mountainâs 13,000-square foot Bingo Club boasts an indoor/outdoor open floor plan with floor-to-ceiling windows offering stunning panoramic views of the San Tan Mountains. The bingo hall also features a world-class sound system and lighting system for an immersive playing experience, a dance floor, sophisticated decor and modern interior design elements, 98inch HDTVâs, and digital bingo options and playing features. Bingo sessions will be hosted daily, with bingo ticket packages ranging from $30-$225.
In addition to the new bingo club, Gila River Resorts & Casinosâ Santan Mountain is a modern gaming destination and home to the largest casino sportsbook in the state, 900+ slot machines and table games, a luxurious High Limit Room, five culinary concepts, three bars and lounges, and live music on the weekends.
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