Canada
New online casino brand BetCoco launches into crypto betting space across Canada and Brazil after securing licenses

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Experienced industry investment vehicle behind land-based casinos in LatAm venture into digital and crypto space for first time with new brand
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Curacao license secured with India, Malta, Gibraltar, Nigeria and Brazil next territories on the radar
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Mike Fox, who led an operation to run 30 land-based casinos for a Euronext-listed company, spearheads the launch
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Group to pride itself on customer satisfaction – offering Las Vegas-style VIP treatment as well as best in class products such as live virtual reality games
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Brand not deterred by recent crypto market crash, as Mike Fox says “we’ve entered the markets at a perfect time”
BetCoco, a new online casino brand, has launched this month with parent company Crystal Wealth Group (WG) planning to operate across the globe.
The platform offers casino, live casino, sports and esports betting to its customers, as well as incorporating virtual reality rooms for the likes of blackjack, roulette and live sports, so players can immerse themselves in the experience.
The project, led by Mike Fox – former CFO of Thunderbird Resorts, is part of a team who have 15+ years experience in launching Las Vegas-style land-based and online casinos in several emerging markets.
Crystal WG are aiming to create a new user experience offering “more thrill” for customers – something they believe many iGaming operators have lost in their brand promotions in recent years.
They aim to reward customers through various means such as via loyalty points to redeem special rewards, attractive bonuses, and exclusive offers/tournaments.
BetCoco has so far launched its cryptocurrency offering, with fiat to follow, in Canada and much of Latin America before its services will be provided in Brazil and India.
The company currently has a Curacao sub-license as a white label operator and are in the process of procuring their own Curacao license. They also plan to procure a Malta and Gibraltar license. They plan to obtain national licenses in Nigeria and Ghana in the short term with long term plans for licensing in certain EU markets, plus identifying parts of Asia and Sub-Saharan Africa as opportunities for the future.
Mike Fox, Chief Financial Officer (CFO) at Crystal WG, said: “BetCoco is a fun brand that offers a fabulous player experience with the leading games and services that the industry has to offer. Innovation is at the foundation of everything we do through creating the best features to continuously improve our user experience.
“We are launching with crypto, with fiat soon to follow, and are deploying exciting paid media marketing and affiliate campaigns to let the markets know about us.
“The foundation of our vision is a passion for casino wagering and sports betting backed by very strong operational experience in both land-based casinos, sportsbooks, and the iGaming industry.
“Our plan is based on working with the top providers in the industry to build the best core iGaming platform possible that gives us the launching pad to offer multiple brands to multiple markets.
“With the market expected to reach USD 154 billion by 2030, we view BetCoco as our first step into this exploding worldwide market where we hope to earn a meaningful share.”
Crystal Wealth worked in partnership with global marketing and digital specialists Digital Fuel Performance to launch the website of BetCoco.
Following launch, Digital Fuel Performance have been appointed to manage full-service digital marketing and acquisition for BetCoco in both fiat and cryptocurrencies.
Nick McClagish, Group Account Director for Digital Fuel Performance said:
“Crystal Wealth Group appointed Digital Fuel Performance to advise on and execute all aspects of the launch of their flagship casino brand, BetCoco, with a focus on their digital marketing and acquisition objectives, forming a long-term partnership with the joint objective of maximising revenue growth in a range of territories.
“The Crystal Wealth team match our ambition and belief in the potential of cryptocurrency betting and gaming to grow exponentially. Our specialist digital insight matched with their deep understanding of specific LATAM territories and their needs is a perfect match to support our joint bid to make the BetCoco casino brand the best experience possible for customers globally.”
Canada
AGCO Removes Cap on Seller Commission for Charitable Lottery Products

The Alcohol and Gaming Commission of Ontario (AGCO) has updated several lottery policies to remove the cap on seller commission for Paper Raffles and Media Bingo, along with removing the prohibition on Catch the Ace paper lotteries, to align with other charitable lottery products.
Licensed charities may now negotiate commissions directly with sellers and determine commissions, provided they are reasonable and tied to the cost of service provided by the seller.
These updates further the AGCO’s commitment to adopt an outcomes-based regulatory approach and reduce burden for the charitable gaming sector. Local charitable organizations will have greater flexibility to make decisions that best serve their fundraising objectives.
Important Reminders
• Charities must still receive approval for other expenses incurred under their licence and retain receipts for seller commission paid.
• Licensing authorities will not require documentation to be submitted as part of the application process, however, charities are still subject to audit to determine compliance.
• Charities are reminded of their legal requirement to meet their obligations under the Criminal Code and with respect to conducting and managing a charitable gaming scheme.
• As with all licensed charitable lottery events, charities must take the necessary steps to ensure that they are conducting and managing the lottery event within Ontario.
For charitable gaming-related inquiries, email an AGCO Eligibility Officer at [email protected] or call AGCO Customer Service at 1-800-522-2876, Monday to Friday from 8:30 a.m. to 5 p.m.
Canada
Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

Leading business, technology, finance, and gaming law firm, Segev LLP, is proud to announce its 10th anniversary. Over the past decade, Segev has evolved from a bold idea into a multi-jurisdictional firm serving clients across Canada, the U.S., and beyond.
Built for innovation-driven industries, the firm is widely recognized for its work with companies at the forefront of gaming, crypto, technology, and emerging sectors. “Our 10-year anniversary is a defining moment,” said Founding Partner, Ron Segev. “It’s a testament to the strength of our team and our culture of teamwork, self-improvement, and growth – all of which is directed at scoring wins for our great clients.”
As industries like fintech, crypto, iGaming, and AI have matured, so has the firm, often in parallel with its clients. “We’ve all grown together with our clients from one success to the next, whether it be helping clients complete financings or helping them close business,” said Managing Partner Alon Segev. “I look forward to continued growth for us and our clients in the next 10 years!”
The firm’s client-first approach has consistently earned recognition from top legal ranking guides. Segev LLP is ranked by Chambers and Partners as a “Leading Firm” and “Band-1” in Canada for Gaming Law and are also recommended by The Legal 500 and Lexology. These rankings reflect the team’s ability to deliver strategic, high-quality legal solutions that align with their clients’ business goals.
Recognized for their unique ability to exceed expectations and deliver out-of-the-box solutions, Segev LLP’s clients have affirmed: “The firm demonstrates its capability not only to understand complex matters, but also to offer solutions that are practical, pragmatic, and value-adding.”
“Segev possesses outstanding resources and maintains global partnerships, enabling it to deliver precise and informed responses to any queries related to the iGaming industry.”
“Epic service, very good, I won the case!”
“Great service, friendly atmosphere, and support.”
Several Segev team members also reflected on the milestone: “There was a moment early in my time here when I realized I wasn’t just being brought in to help; I was expected to contribute, take initiative, and run with big ideas. That stuck with me,” said Negin Alavi.
“Together with our clients, [Segev] has experienced remarkable growth over the past decade. I’m honored to have contributed to this journey and to celebrate these shared successes,” said David McHugh.
“Segev has cultivated a thriving law practice on the principle that challenges are to be embraced as opportunities. The approach has enabled us to grow as lawyers, but more importantly, it has enabled us to ensure the success of our clients,” said Mark Balestra.
“Since joining through Segev’s Ontario expansion, I’ve had the chance to work alongside some of the sharpest and most collaborative lawyers in the gaming space,” added Manav Bhargava. “As a full-service firm and industry leader, Segev stands out for its ability to support innovative businesses with practical, forward-thinking legal advice.”
Segev LLP will commemorate the anniversary with a series of internal and external initiatives throughout the remainder of the year.
Canada
INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.
The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.
The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.
Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.
“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”
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