Canada
New online casino brand BetCoco launches into crypto betting space across Canada and Brazil after securing licenses
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Experienced industry investment vehicle behind land-based casinos in LatAm venture into digital and crypto space for first time with new brand
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Curacao license secured with India, Malta, Gibraltar, Nigeria and Brazil next territories on the radar
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Mike Fox, who led an operation to run 30 land-based casinos for a Euronext-listed company, spearheads the launch
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Group to pride itself on customer satisfaction – offering Las Vegas-style VIP treatment as well as best in class products such as live virtual reality games
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Brand not deterred by recent crypto market crash, as Mike Fox says “we’ve entered the markets at a perfect time”
BetCoco, a new online casino brand, has launched this month with parent company Crystal Wealth Group (WG) planning to operate across the globe.
The platform offers casino, live casino, sports and esports betting to its customers, as well as incorporating virtual reality rooms for the likes of blackjack, roulette and live sports, so players can immerse themselves in the experience.
The project, led by Mike Fox – former CFO of Thunderbird Resorts, is part of a team who have 15+ years experience in launching Las Vegas-style land-based and online casinos in several emerging markets.
Crystal WG are aiming to create a new user experience offering “more thrill” for customers – something they believe many iGaming operators have lost in their brand promotions in recent years.
They aim to reward customers through various means such as via loyalty points to redeem special rewards, attractive bonuses, and exclusive offers/tournaments.
BetCoco has so far launched its cryptocurrency offering, with fiat to follow, in Canada and much of Latin America before its services will be provided in Brazil and India.
The company currently has a Curacao sub-license as a white label operator and are in the process of procuring their own Curacao license. They also plan to procure a Malta and Gibraltar license. They plan to obtain national licenses in Nigeria and Ghana in the short term with long term plans for licensing in certain EU markets, plus identifying parts of Asia and Sub-Saharan Africa as opportunities for the future.
Mike Fox, Chief Financial Officer (CFO) at Crystal WG, said: “BetCoco is a fun brand that offers a fabulous player experience with the leading games and services that the industry has to offer. Innovation is at the foundation of everything we do through creating the best features to continuously improve our user experience.
“We are launching with crypto, with fiat soon to follow, and are deploying exciting paid media marketing and affiliate campaigns to let the markets know about us.
“The foundation of our vision is a passion for casino wagering and sports betting backed by very strong operational experience in both land-based casinos, sportsbooks, and the iGaming industry.
“Our plan is based on working with the top providers in the industry to build the best core iGaming platform possible that gives us the launching pad to offer multiple brands to multiple markets.
“With the market expected to reach USD 154 billion by 2030, we view BetCoco as our first step into this exploding worldwide market where we hope to earn a meaningful share.”
Crystal Wealth worked in partnership with global marketing and digital specialists Digital Fuel Performance to launch the website of BetCoco.
Following launch, Digital Fuel Performance have been appointed to manage full-service digital marketing and acquisition for BetCoco in both fiat and cryptocurrencies.
Nick McClagish, Group Account Director for Digital Fuel Performance said:
“Crystal Wealth Group appointed Digital Fuel Performance to advise on and execute all aspects of the launch of their flagship casino brand, BetCoco, with a focus on their digital marketing and acquisition objectives, forming a long-term partnership with the joint objective of maximising revenue growth in a range of territories.
“The Crystal Wealth team match our ambition and belief in the potential of cryptocurrency betting and gaming to grow exponentially. Our specialist digital insight matched with their deep understanding of specific LATAM territories and their needs is a perfect match to support our joint bid to make the BetCoco casino brand the best experience possible for customers globally.”
Canada
Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.
The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.
“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.
Canada
Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids
BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
Canada
Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier
Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.
This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.
Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.
“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.
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