Experienced industry investment vehicle behind land-based casinos in LatAm venture into digital and crypto space for first time with new brand
Curacao license secured with India, Malta, Gibraltar, Nigeria and Brazil next territories on the radar
Mike Fox, who led an operation to run 30 land-based casinos for a Euronext-listed company, spearheads the launch
Group to pride itself on customer satisfaction – offering Las Vegas-style VIP treatment as well as best in class products such as live virtual reality games
Brand not deterred by recent crypto market crash, as Mike Fox says “we’ve entered the markets at a perfect time”
BetCoco, a new online casino brand, has launched this month with parent company Crystal Wealth Group (WG) planning to operate across the globe.
The platform offers casino, live casino, sports and esports betting to its customers, as well as incorporating virtual reality rooms for the likes of blackjack, roulette and live sports, so players can immerse themselves in the experience.
The project, led by Mike Fox – former CFO of Thunderbird Resorts, is part of a team who have 15+ years experience in launching Las Vegas-style land-based and online casinos in several emerging markets.
Crystal WG are aiming to create a new user experience offering “more thrill” for customers – something they believe many iGaming operators have lost in their brand promotions in recent years.
They aim to reward customers through various means such as via loyalty points to redeem special rewards, attractive bonuses, and exclusive offers/tournaments.
BetCoco has so far launched its cryptocurrency offering, with fiat to follow, in Canada and much of Latin America before its services will be provided in Brazil and India.
The company currently has a Curacao sub-license as a white label operator and are in the process of procuring their own Curacao license. They also plan to procure a Malta and Gibraltar license. They plan to obtain national licenses in Nigeria and Ghana in the short term with long term plans for licensing in certain EU markets, plus identifying parts of Asia and Sub-Saharan Africa as opportunities for the future.
Mike Fox, Chief Financial Officer (CFO) at Crystal WG, said: “BetCoco is a fun brand that offers a fabulous player experience with the leading games and services that the industry has to offer. Innovation is at the foundation of everything we do through creating the best features to continuously improve our user experience.
“We are launching with crypto, with fiat soon to follow, and are deploying exciting paid media marketing and affiliate campaigns to let the markets know about us.
“The foundation of our vision is a passion for casino wagering and sports betting backed by very strong operational experience in both land-based casinos, sportsbooks, and the iGaming industry.
“Our plan is based on working with the top providers in the industry to build the best core iGaming platform possible that gives us the launching pad to offer multiple brands to multiple markets.
“With the market expected to reach USD 154 billion by 2030, we view BetCoco as our first step into this exploding worldwide market where we hope to earn a meaningful share.”
Crystal Wealth worked in partnership with global marketing and digital specialists Digital Fuel Performance to launch the website of BetCoco.
Following launch, Digital Fuel Performance have been appointed to manage full-service digital marketing and acquisition for BetCoco in both fiat and cryptocurrencies.
Nick McClagish, Group Account Director for Digital Fuel Performance said:
“Crystal Wealth Group appointed Digital Fuel Performance to advise on and execute all aspects of the launch of their flagship casino brand, BetCoco, with a focus on their digital marketing and acquisition objectives, forming a long-term partnership with the joint objective of maximising revenue growth in a range of territories.
“The Crystal Wealth team match our ambition and belief in the potential of cryptocurrency betting and gaming to grow exponentially. Our specialist digital insight matched with their deep understanding of specific LATAM territories and their needs is a perfect match to support our joint bid to make the BetCoco casino brand the best experience possible for customers globally.”
Ellipse Entertainment Enters Geolocation Partnership with GeoLocs
mkodo Limited (mkodo) is proud to announce that it has partnered with United Kingdom-based casino operator Ellipse Entertainment. Ellipse Entertainment has chosen mkodo’s advanced geolocation verification service, GeoLocs, to enhance its iGaming operations in Ontario, Canada.
Ellipse Entertainment has seamlessly integrated GeoLocs’ specialised iGaming geolocation platform into its High Flyer Casino brand. This integration will provide a safe, secure and fraud-free environment for its players across Ontario that meets and exceeds the Alcohol and Gaming Commission of Ontario’s (AGCO) regulations and requirements.
GeoLocs is a leading geolocation verification service, one of the largest in the Ontario region, specialising in North America’s regulated sports betting and iGaming markets. The platform was built specifically to support iGaming operators, ensuring they are operating in licenced jurisdictions and guaranteeing that they are providing responsible gaming to their customers.
Through this partnership, GeoLocs will bring its cutting-edge solution to Ellipse Entertainment’s High Flyer Casino brand, addressing unique challenges faced by iGaming operators through a swift and smooth integration process. Ellipse Entertainment will benefit from GeoLocs’ support in enhancing compliance strategies, optimising revenue opportunities and meeting regulatory standards. Additionally, users will experience a seamless journey, eliminating the need for additional downloads or companion apps.
“We’re thrilled to collaborate with Ellipse Entertainment in Ontario introducing GeoLocs to enhance its iGaming operations,” the Managing Director for mkodo, Stuart Godfree, said. “Our partnership supports Ellipse Entertainment’s High Flyer Casino brand, ensuring a secure and seamless geolocation verification experience for players across Ontario.”
“GeoLocs has been the ideal solution for our geolocation verification needs in Ontario,” the Director for Ellipse Entertainment, Andy McDowall, said. “The platform’s advanced technology and expertise, tailored for iGaming operators, align perfectly with our commitment to responsible gaming. Teaming up with mkodo and its GeoLocs service allows Ellipse Entertainment to provide High Flyer Casino players with a compliant and enjoyable online gaming experience.”
GGPoker and Great Canadian Casino Bring WSOP Circuit to Toronto
GGPoker partners with Great Canadian Casino Resort Toronto to bring first-ever WSOP Circuit event to Daniel Negreanu’s hometown
From March 22 through April 1, Great Canadian Casino Resort Toronto will host eight WSOP Circuit events
GGPoker, the world’s biggest poker room, and Great Canadian Entertainment, Canada’s leader in gaming and hospitality, today announced the richest, most prestigious and longest-running poker series, the World Series of Poker (WSOP), is heading to Toronto for its first-ever WSOP Circuit event at Great Canadian Casino Resort Toronto from March 22 to April 1, 2024.
The new series builds on the momentum generated by the record-breaking 54th annual WSOP, which took place this past summer. Featuring eight Circuit ring events in total, the Toronto edition of WSOP boasts a total of $3.9 million in estimated prize pools including a $2,000 main event with a $2.1 million estimated prize pool and $3,500 high-roller event with over $850,000 in estimated prizes.
“We are thrilled to partner with GGPoker to bring the World Series of Poker to the city of Toronto for the very first time,” the General Manager for Great Canadian Casino Resort Toronto, Robert Katsavelos, said. “This is a fitting milestone that will create further momentum for our 30-table poker room that recently opened at Great Canadian Casino Resort Toronto, Canada’s newest and largest casino resort. We are excited to welcome tournament participants from across the North American poker community and from right here in the city of Toronto.”
GGPoker, which sent 774 players to the main event at last summer’s WSOP and 1,000 players to WSOP Paradise, is launching satellites today across Ontario and Canada with buy-ins starting at only $1.
As well as online qualifiers, GGPoker will be represented at Toronto’s first-ever WSOP Circuit event by some of its brand ambassadors including local poker hero Daniel Negreanu.
“I have been playing WSOP events around the world for over 25 years,” GGPoker Global Ambassador Negreanu said. “There is something quite special about being able to finally compete in one in my hometown.”
The full schedule of events will be announced in the coming days. The WSOP reserves the right to cancel, change or modify the tournament or any tournament event, in part or in whole, without notice.
Push Gaming and NEO.bet roll out Ontario deal
B2B gaming supplier Push Gaming has secured fresh regulated expansion in North America thanks to a new partnership live with NEO.bet, providing content for its online casino in Ontario.
Push’s critically acclaimed slots portfolio is now available to players in the burgeoning Canadian province including its high-profile titles. The smash hit of 2023, Razor Returns, now graces the screens of Neo.bet’s players, along with established titles such as Jammin’ Jars, Big Bamboo and Retro Tapes.
Also featuring in the agreement is the studio’s recent launch Hearts Highway and upcoming launches, Samurai’s Katana and the keenly anticipated sequel to one of Push’s most popular games, Wild Swarm 2.
The partnership marks Push Gaming’s latest commercial activity as it continues to ramp up its 2024 expansion in regulated markets across the globe.
Fiona Hickey, Director of New Business and Markets at Push Gaming, said: “NEO.bet is a fantastic example of a slick, contemporary brand and an exciting new operator, so of course, we’re pleased to see our content feature on its platform.
“We’re proud to boast an equally compelling content library that will suit its players, and with our release schedule for this year, the outlook is extremely positive for slots fans in Ontario.
“We have a busy year ahead of us at Push and we’re hard at work with new deals in regions worldwide to match our expanded content roadmap.”
Simon Erpenbach, Head of Casino at Neo.bet, added: “Push has one of the most vibrant and invigorating range of slots in the market today so we had to make sure they were part of our online offerings. We pride ourselves on providing the very latest in entertainment for our loyal customers and this partnership with Push fits the bill perfectly.”
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