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UFC and DraftKings Extend Strategic Relationship to Include Gamified NFTs

UFC and DraftKings announced plans to launch a new iteration of DraftKings’ “Reignmakers” gamified digital collectibles franchise focused on UFC. Reignmakers UFC will allow fans to build collections of their favorite UFC fighters and utilize them in games to compete for prizes. The first season of Reignmakers UFC NFT-based games is expected to go live later this year.
Ahead of the launch of the game, fans can soon begin collecting the initial NFTs of fighters via auctions and drops in DraftKings’ “Heatwave Series,” which will be based around this summer’s UFC events schedule, beginning with UFC 276: ADESANYA vs. CANNONIER on July 2.
Collectors will receive rewards both leading into and following the game rollout based on the utility of the NFT which could include entries into special daily fantasy contests for cash, custom merchandise, and more. Under the new agreement with UFC, DraftKings Marketplace will have access to fighter IP from over 500 different athletes on the active UFC roster from which to choose to create the Reignmakers UFC collection.
“UFC has been a tremendous collaborator over the years, and we are delighted for the organization to represent our latest installment within DraftKings’ burgeoning Reignmakers gamified digital collectibles franchise. Fight fans are already among the most engaged audiences, and we see these immersive technologies as bolstering the unique sports entertainment ecosystem we provide for consumers while also rewarding their undeniable passion,” said Beth Beiriger, SVP of Product Operations for DraftKings Marketplace.
Already UFC’s first-ever “Official Sportsbook and Daily Fantasy Partner” in the United States and Canada, DraftKings now extends the collaboration between these leading organizations into blockchain and intends to merge collectability with event-based benefits.
The exclusive Reignmakers UFC game is in development now, and at launch, it will include familiar features and functionality related to missions, achievements, level-ups, leaderboards, and other underlying game mechanics. In the meantime, the inaugural collection of fighter NFTs will provide collectors with timely digital and physical rewards tied to corresponding UFC events. All fighter collections will eventually become playable, in-game items, while maintaining this rewards system for holders.
“We’re excited to expand our relationship with DraftKings to incorporate UFC into their highly anticipated Reignmakers gamified NFT collection. Reignmakers UFC will be a unique, innovative opportunity to create fan engagement that combines DraftKings’ expertise in digital sports entertainment with pioneering technology that features hundreds of UFC athletes, including some of the biggest names in the sport,” Tracey Bleczinski, UFC Senior Vice President of Global Consumer Products, said.
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EGT Digital in a strategic partnership with Pepeta in Kenya

EGT Digital is thrilled to announce its collaboration with the prominent Kenyan operator Pepeta. Thanks to the provider’s Gaming Aggregator, pepeta.com customers can now enjoy the hit slot titles from the Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, and Gods & Kings Link jackpots.
“We are very impressed with the performance of EGT Digital’s products, especially Bell Link and Clover Chance, which immediately caught the attention of our players and became their favorites,” said Joseph Mbugua, Kenya Country Manager of Pepeta. “I believe that our cooperation with the Bulgarian company will fully unleash its potential in the coming months, continuing to deliver remarkable results for us and our clients.”
Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital, also shared her positive expectations regarding the partnership, stating that “it is of strategic importance for positioning our company as a leader not only in Kenya, but also in the region as a whole.” She concluded: “I would like to thank Pepeta for placing their trust in us. I am confident that together we will be able to further enhance the gaming experience of local players, providing them with access to innovative gaming solutions at a world-class level.”
Gambling in the USA
Aristocrat Interactive wins iLottery Contract with the Massachusetts State Lottery Commission

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Quick Custom Intelligence Welcomes Industry Veteran Melissa Chiaurro as Vice President of Business Development

Quick Custom Intelligence (QCI), the global leader in AI-driven analytics and enterprise solutions for the gaming industry, is pleased to announce the appointment of Melissa Chiaurro as Vice President of Business Development. This strategic addition to QCI’s leadership team comes at a time of unprecedented growth, with QCI expanding its footprint to over 1,000 sites worldwide and experiencing 50% compound organic growth in 2025.
Melissa brings over 20 years of leadership experience in the gaming technology sector, including serving as President of VizExplorer. Her career spans Class II, Class III, and VLT markets with a focus on scaling business intelligence software, electronic gaming systems, casino signage, digital media, and progressive systems. With her proven record of leading national sales teams, building customer-first partnerships, and executing enterprise deployments, Melissa is uniquely positioned to drive QCI’s next phase of growth.
“QCI has redefined how technology empowers operators, and I am thrilled to join at such a pivotal moment,” said Melissa Chiaurro, Vice President of Business Development at QCI. “Our rapid global expansion is a direct result of turning data into action, and I look forward to helping accelerate that momentum—delivering measurable revenue impact for our customers while building new markets and partnerships.”
QCI’s Chief Technology Officer, Andrew Cardno, added: “Melissa’s deep experience and proven leadership will be instrumental as we continue to scale. She knows what it takes to grow businesses globally, and her ability to forge strong industry relationships makes her a key driver of our expansion strategy. With Melissa on board, QCI is even better positioned to deliver innovative, AI-powered solutions that fuel profitability for our customers.”
Melissa’s appointment underscores QCI’s commitment to building a world-class leadership team and reinforces its position as the fastest-growing provider of integrated analytics and AI solutions for the gaming industry worldwide.
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