Accertify Inc, a wholly-owned subsidiary of American Express, has announced a partnership with Hard Rock Digital to protect its mobile sports betting platform from fraud.

Accertify will protect customers’ accounts and personal information, prevent fraudulent activity, and manage chargebacks, while minimizing friction for users of the Hard Rock Sportsbook mobile app.

“Hard Rock is one of the world’s most recognized brands. Known as a leader in the gaming and hospitality industry, it is critical that Hard Rock protects its brand reputation and customers’ trust in its new Sportsbook app. Accertify is uniquely positioned to protect users of Hard Rock Sportsbook, drawing on our vast security and fraud prevention expertise in the iGaming industry,” Mark Michelon, President of Accertify, said.

“Players choose Hard Rock not only because of our legendary entertainment experiences and best-in-class products, but because it’s a brand they know and trust. As we digitize the Hard Rock experience for online consumers, Accertify helps ensure that our players remain fully engaged in the enjoyment of their gaming knowing that they’re protected by the latest technologies to mitigate fraud and other abuses,” Matt Primeaux, Executive Managing Director and President of Hard Rock Digital, said.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.


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