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TAPPP and BetMGM Announce Expansion of Gift Card Distribution Network

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TAPPP, a New York-based technology and marketing company focused on customer acquisition and flexible consumer payment platforms, and BetMGM, a leading sports-betting and iGaming operator, announced an expansion of BetMGM’s gift card distribution network. The number of stores carrying BetMGM prepaid cards will roughly double from around 6000 to more than 12,000 in the current quarter.

BetMGM’s partnership with TAPPP launched in September 2021, attracting a vast group of new customers, and providing existing customers with a fast, flexible option to fund their BetMGM accounts in states in which sports betting is legal. Since its inception, the BetMGM gift card business has experienced an industry-leading redemption rate of 99%, with nearly 75% of customers redeeming their purchases within just 2 hours.

“The launch of our prepaid sports betting card business has exceeded all expectations, and we are looking forward to even greater success as legal sports betting continues to enter new markets across the country. The program’s expansion this quarter is the latest phase of our continued successful partnership with TAPPP to provide customers with an easy and responsible way to fund their BetMGM accounts,” Matt Prevost, Chief Revenue Officer of BetMGM, said.

BetMGM gift cards are now available in 12 states, including the recent debuts in New York and Pennsylvania and upcoming launches in Wyoming and Mississippi. This quarter’s expansion will push the distribution network further into the grocery segment, a vastly underutilized retail space in sports betting prepaid cards, and within big box/home improvement retailers.

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TAPPP’s API-driven platform provides real-time redemption data which helps to drive BetMGM’s marketing and acquisition campaigns. Further, TAPPP provides BetMGM with strategic support, payment servicing, and sales analytics all of which help drive sales and customer retention.

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Vibra Gaming win double awards at SBC LatAm 2024 – “Bingo & Lottery Supplier of the Year” AND silver for “Casino & iGaming Supplier”

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Vibra Gaming win double awards at SBC LatAm 2024 - “Bingo & Lottery Supplier of the Year” AND silver for “Casino & iGaming Supplier”

 

Go-to LatAm online and land-based content and platform technology provider claims biggest prizes so far

Vibra Gaming, the ‘go-to’ content and platform developer for the LatAm region, has won its most significant awards in its five-year history, claiming both ‘Bingo & Lottery Supplier of the year’ and silver for ‘Casino & iGaming Supplier of the year’ at the SBC LatAm Awards.

The rapidly growing provider, that has made huge inroads in the LatAm market in 2023-24 across its three divisions; Vibra Gaming, Vibra Solutions and Vibra VLT, claimed the awards ahead of several larger and more well-established competitors.

In the bingo and lottery category the judges recognized Vibra for its pioneering approach to instant lottery products. Its Scratch-a-lot titles are unique in the market, and its EGM platform is specifically designed for LatAm.

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Plans are already in place to expand its content portfolio across hundreds more video lottery terminals in Brazil following the great reception of its games on VLTs in the states of Paraíba and Maranhão. The company also plans to distribute content in terminals in Mexico, Peru, and Argentina in the coming months.

In the casino and iGaming category Vibra was rewarded for its high-performing proprietary content development and distribution that has formed the bedrock of the business since its foundation.

Ramiro Atucha, CEO, Vibra Gaming, said:  “To see our efforts recognised across flagship categories that touch all three of our business divisions, and to win ahead of so many fantastic other suppliers, is one of the highlights of our journey as a company so far. To say we’re thrilled would be an understatement!

“These awards prove how far we’ve come in such a short space of time and justify all the effort every individual puts into Vibra every single day. I’m so pleased for everyone involved and I’d like to thank them all. They deserve this success.”

Founded four years ago by a management team of highly experienced industry experts with decades of land-based and online experience, Vibra Gaming has emerged as one of the most exciting and innovative content studios and software developers in the industry and rapidly grown to become the LatAm market’s ‘go-to’ partner for local and international operators.

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Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024

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Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.

Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.

Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America™️ 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.

Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”

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Delta Gaming Solutions to expand its slot footprint in Oklahoma casinos

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FBM’s pragmatic growth approach in the US enters a new chapter. The global gaming company has just signed a distribution agreement with Delta Gaming Solutions to install its slots in casinos operating throughout Oklahoma. The agreement, celebrated during G2E Las Vegas, will enable FBM to explore all segments of the tribal gaming market within the state.

By joining forces with Delta Gaming Solutions, FBM will have the opportunity to install its products in several tribal gaming facilities and analyze player feedback across different sectors. In addition to the current offering in the US market, headlined by Jí Hǎo Link™, the agreement outlines a steady rollout of new slot products, such as Jí Hǎo Link™ Spirits and Xing Fú Fortune™ Money Trees, using the Galaxy II and Auria casino cabinets.

For Renato Almeida, Director at FBM, this agreement marks a new consolidation milestone in the strategic plan defined by the FBM Group for the US market, opening positive prospects. “We are very happy with the agreement and are confident that this new partnership will lead to the successful expansion of FBM’s slots in numerous tribal casinos throughout the great state of Oklahoma,” says the FBM representative.

FBM entered the US market last year and has been progressively introducing its slot gaming offer. Recently, the brand reinforced its commitment to the American operation by opening a new office in Oklahoma, enhancing its ability to provide top-quality games and cabinets to casino operators. This new agreement strengthens FBM’s position in the United States, facilitating the rapid deployment of its gaming portfolio in one of the most significant states in the gaming industry.

Delta Gaming Solutions is a trusted full-service electronic gaming device distributor in Oklahoma. Since 2015, Delta has installed and maintained slot machines and electronic table games in multiple casinos across Oklahoma and continues to expand its footprint by building mutually beneficial long-term relationships with casino operators throughout the state.

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