Chewelah Casino in Washington has selected OPTX platform for its marketing products. The platform offers real-time campaign performance with revenue forecasting and statistics on both web and mobile.

“Creating a personalized campaign for our players has been a continuous goal of ours. OPTX will allow us the ability to segment our database to create custom messaging for our players. We can’t wait to get started,” Dwayne Fitzgerald, General Manager of Chewelah Casino, said.

“We are excited to bring our marketing products to Chewelah Casino. With OPTX, Chewelah will have the ability to introduce complex and automated marketing campaign functionally which will not only save their team members’ time but increase the precision and effectiveness of their marketing spend,” Brooke Fiumara, Co-CEO at OPTX, said.

The OPTX platform includes functionality designed for marketing teams who are tasked with driving acquisition, revenue, and loyalty for their property. The marketing module provides real-time campaign performance with revenue forecasting and pertinent database statistics on both web and mobile. The software provides an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial Intelligence. The data intelligence used by OPTX creates actionable recommendations for casino operators, provides real-time individualized insights to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue, and profitability.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.


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