Latest News
MediaTroopers Obtains Revenue Share License in Pennsylvania
Leading digital marketing agency MediaTroopers has announced that the company has successfully obtained its revenue share license in the state of Pennsylvania. With decades of combined knowledge and expertise in the casino and sports betting industries, MediaTroopers is a leading force in the US online gambling market, providing marketing services to online gambling sites in Pennsylvania, New Jersey, Michigan, Indiana, Iowa, Illinois and many other states where online gabling is regulated.
The companyâs solid growth and expansion across the country have been made possible thanks to MediaTroopers being one of the first marketing agents to secure gambling licenses and enter new states as soon as they go live.
The company has been operating in Pennsylvania for quite some time, after the state legalized online gambling back in 2019. Yet, MediaTroopers initially started in the Keystone State by applying to become a registered gaming services provider and working with gambling operators in a flat fee or CPA (cost per acquisition) model. Now, MediaTroopers is leading the way for other digital marketing companies and gambling affiliates by working with online casinos and sportsbooks in a revenue share model.
Pennsylvaniaâs Two Licensing Models
The Pennsylvania Gaming Control Board (PGCB), the stateâs regulatory agency responsible for overseeing retail and online gambling in the state, imposes two diverse licensing models. One is for companies who advertise and market on a CPA basis, and the other is for those who promote on a revenue share basis. As a result, MediaTroopers have had to obtain a separate license to legally and successfully operate under this model.
Sam Segal, MediaTroopersâ CEO, stated that âWe [at MediaTroopers] are beyond thrilled to have acquired a revenue share license in the state of Pennsylvania. While this may be our first license of this kind, we have years of experience in operating in the Keystone State. Similarly, our long-standing partnerships with the stateâs top gambling operators have allowed us to continually deliver top-quality bespoke services and marketing content to Pennsylvanian bettors. So partnering in a revenue share model is the next step in strengthening our alliances with PA operators.â
âWe also have plenty of experience operating in Pennsylvania under a CPA licensing model.â Segal continued. âHowever, we feel that this new revenue share license will help us take our Pennsylvania partners to the next level, as it requires both parties [MediaTroopers and its clients] to commit further to quality and return on investment in the long run.â
The Benefits of Revenue Share
While many companies in the US regulated gambling market have grown accustomed to operating and promoting under a CPA basis, offering revenue share services comes with many unique benefits. This innovative and contemporary model allows affiliates to have a mutual liability with their clients. Furthermore, it will also showcase MediaTroopersâ dedication and commitment to forming long-lasting alliances with clients and operating reputably within Pennsylvania.
Segal confirmed, âWe at MediaTroopers are confident in our playersâ overall quality and lifetime value at gambling sites. This new revenue share license allows us to show another part of our expertise in addition to acquiring new players. It allows us to shift our focus onto converting more potential bettors into ongoing and devoted users.â
Thanks to the unique revenue share license, both affiliates and gambling operators wonât be as busy aiming to attract as many new customers as possible, who will have varied player LTV (lifetime value). This way, companies like MediaTroopers can generate more users with longer lifespans who will eventually spend more time (and funds) at gambling sites. As a result, revenue share licenses make for more sustainable and long-term solutions.
MediaTroopers: Market Leader
Ultimately, MediaTroopers is leading the way for other companies and digital marketing agencies, with many more now looking toward the benefits of revenue share licenses instead of the outdated CPA model. By producing more dedicated and repeat customers, revenue share standards are a positive step for creating a better-established online and retail gambling market in Pennsylvania.
Segal concluded, âWith MediaTroopersâ combined experience in both the acquisition of customers and in CRM, or the retention of customers, we warmly welcome this trend. We believe this is the way forward and think it should be for other companies, too.â
Incentive Games, a leading B2B games provider specialising in player acquisition and retention, today announced it has received full certification from Gaming Laboratories International (GLI) to offer its Pay-to-Play games in the Brazilian market.
This certification encompasses Incentive Games’ entire suite of games, random number generator (RNG), and remote gaming service (RGS), paving the way for the company to expand its reach into the thriving Brazilian gaming market.
Stewart Gove, COO of Incentive Games, commented, “This GLI certification is a huge milestone for us, and a testament to the hard work and dedication of the entire Incentive Games team. It demonstrates our commitment to delivering the highest quality and most secure gaming experiences to players worldwide. We are delighted to now offer our P2P games to licensed operators in the dynamic Brazilian market.”
Piggy Blitz sequel now exclusively available with DraftKings and Golden Nugget in Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut
Playân GO, the worldâs leading casino entertainment provider, has announced the exclusive US network release of its hit title, Piggy Blitz Disco Gold.
Piggy Blitz Disco Gold is a sequel to Piggy Blitz, which took the US by storm in 2024. Piggy Blitz Disco Gold sees the piggies move from breaking piggy banks to busting disco moves on the dance floor in a bid to collect Cash Coins and pile up Instant Rewards in a high-stakes dance-off.
The game is now exclusively available with DraftKings and Golden Nugget in the states of Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut until February 5th.
Anna Mackney, Head of Regional Sales US at Playân GO added âPiggy Blitz was such a hit in the US last year, we couldnât wait to release this eagerly anticipated sequel. Piggy Blitz Disco Gold has already hit the ground running since its release last week, and weâre excited to expand our US games portfolio with such a high-quality title.â
FBMDS proudly announces its certification to operate in the Brazilian iGaming market, marking a significant milestone in its global expansion strategy. This achievement reinforces FBMDSâs leadership in the video bingo category and its commitment to deliver spotless quality, innovation and compliance to Brazilian operators and players.
With this certification, FBMDS becomes one of the few iGaming providers authorized to deliver certified, high-quality games tailored to the Brazilian market in which the brand is deeply enrooted because of its cultural background. This development not only strengthens the brandâs position in a rapidly growing sector but also offers Brazilian players and operators access to a portfolio of games that combine cutting-edge technology, cultural match, and world-class security standards.
âThis certification represents a pivotal moment in our journey,â said Renato Almeida, Director at FBMDS. âIt demonstrates our commitment to the Brazilian market, ensuring a safe, exciting, and fully compliant gaming experience for players, while empowering operators with premium certified content that drives engagement and growth.â
For FBMDS, this milestone aligns with its 2025 narrative: a roadmap focused on market expansion, innovation, and leadership in key iGaming segments. Brazilâs rapidly expanding market provides a prime opportunity to bring FBMDSâs renowned expertise in video bingo to a whole different level.
For operators, FBMDSâ certified games provide assurance of compliance with Brazilian regulations, while its innovative products and collections are designed to captivate players and drive business growth.
On what Brazilian players is concerned, online casino gaming enthusiasts can look forward to a personalized gaming experience that reflects their culture, preferences, and expectations, underpinned by the highest standards of excellence and safety.
Following this certification, FBMDS will launch a series of targeted marketing campaigns, event participations such as the SBC Summit Rio, in Rio de Janeiro, this February, and direct engagements with new clients. In the first quarter, FBMDS plans to strengthen its partnerships with operators and expand its footprint in Brazil through strategic initiatives and localized offerings.
FBMDS has long been a pioneer in the video bingo category, delivering innovative, culturally relevant titles that resonate with global audiences. Certification in Brazil is simply the recognition of its expertise and dedication to raising the bar in iGaming. By aligning its operations with local regulatory requirements, FBMDS ensures that its games offer a seamless, enjoyable experience while meeting the marketâs unique demands.
-
Latest News6 days agoPush Gaming makes market entry with several operators in Brazil
-
Compliance Updates5 days agoBF Games Makes Strategic Entry into Brazilian Market
-
Compliance Updates6 days agoEvoplay strengthens Brazilian market entry with RNG validation
-
Latest News6 days agoGaming Corps makes debut in regulated Brazil
-
Latest News3 days agoPlaza Hotel & Casino offering free stalls to temporarily rehome horses affected by the California wildfires
-
Affiliate Industry3 days agoMetaBet inks Gentoo Media partnership to enhance flagship sites
-
Compliance Updates4 days agoBragg Gaming is Live in Brazilâs Regulated iGaming Market
-
Interviews6 days agoPatricio Molloy: WA.Technology is ready to raise the bar for LatAm in 2025