Latest News
MediaTroopers Obtains Revenue Share License in Pennsylvania

Leading digital marketing agency MediaTroopers has announced that the company has successfully obtained its revenue share license in the state of Pennsylvania. With decades of combined knowledge and expertise in the casino and sports betting industries, MediaTroopers is a leading force in the US online gambling market, providing marketing services to online gambling sites in Pennsylvania, New Jersey, Michigan, Indiana, Iowa, Illinois and many other states where online gabling is regulated.
The companyâs solid growth and expansion across the country have been made possible thanks to MediaTroopers being one of the first marketing agents to secure gambling licenses and enter new states as soon as they go live.
The company has been operating in Pennsylvania for quite some time, after the state legalized online gambling back in 2019. Yet, MediaTroopers initially started in the Keystone State by applying to become a registered gaming services provider and working with gambling operators in a flat fee or CPA (cost per acquisition) model. Now, MediaTroopers is leading the way for other digital marketing companies and gambling affiliates by working with online casinos and sportsbooks in a revenue share model.
Pennsylvaniaâs Two Licensing Models
The Pennsylvania Gaming Control Board (PGCB), the stateâs regulatory agency responsible for overseeing retail and online gambling in the state, imposes two diverse licensing models. One is for companies who advertise and market on a CPA basis, and the other is for those who promote on a revenue share basis. As a result, MediaTroopers have had to obtain a separate license to legally and successfully operate under this model.
Sam Segal, MediaTroopersâ CEO, stated that âWe [at MediaTroopers] are beyond thrilled to have acquired a revenue share license in the state of Pennsylvania. While this may be our first license of this kind, we have years of experience in operating in the Keystone State. Similarly, our long-standing partnerships with the stateâs top gambling operators have allowed us to continually deliver top-quality bespoke services and marketing content to Pennsylvanian bettors. So partnering in a revenue share model is the next step in strengthening our alliances with PA operators.â
âWe also have plenty of experience operating in Pennsylvania under a CPA licensing model.â Segal continued. âHowever, we feel that this new revenue share license will help us take our Pennsylvania partners to the next level, as it requires both parties [MediaTroopers and its clients] to commit further to quality and return on investment in the long run.â
The Benefits of Revenue Share
While many companies in the US regulated gambling market have grown accustomed to operating and promoting under a CPA basis, offering revenue share services comes with many unique benefits. This innovative and contemporary model allows affiliates to have a mutual liability with their clients. Furthermore, it will also showcase MediaTroopersâ dedication and commitment to forming long-lasting alliances with clients and operating reputably within Pennsylvania.
Segal confirmed, âWe at MediaTroopers are confident in our playersâ overall quality and lifetime value at gambling sites. This new revenue share license allows us to show another part of our expertise in addition to acquiring new players. It allows us to shift our focus onto converting more potential bettors into ongoing and devoted users.â
Thanks to the unique revenue share license, both affiliates and gambling operators wonât be as busy aiming to attract as many new customers as possible, who will have varied player LTV (lifetime value). This way, companies like MediaTroopers can generate more users with longer lifespans who will eventually spend more time (and funds) at gambling sites. As a result, revenue share licenses make for more sustainable and long-term solutions.
MediaTroopers: Market Leader
Ultimately, MediaTroopers is leading the way for other companies and digital marketing agencies, with many more now looking toward the benefits of revenue share licenses instead of the outdated CPA model. By producing more dedicated and repeat customers, revenue share standards are a positive step for creating a better-established online and retail gambling market in Pennsylvania.
Segal concluded, âWith MediaTroopersâ combined experience in both the acquisition of customers and in CRM, or the retention of customers, we warmly welcome this trend. We believe this is the way forward and think it should be for other companies, too.â
Latest News
Betano, Official Sponsor of CONMEBOL Copa AmĂŠrica Femenina 2025â˘

- Â The sponsorship agreement between CONMEBOL and Betano reinforces their commitment to the development of football, as part of organising one of the continentâs most important tournaments.
- The CONMEBOL Copa AmÊrica Femenina 2025⢠will be held in Ecuador from July 12 to August 2.
CONMEBOL (ConfederaciĂłn Sudamericana de FĂştbol) and Kaizen Gaming are proud to announce the laterâs premium sports betting and online gaming brand, Betano, as the Official Sponsor of CONMEBOL Copa AmĂŠrica Femenina 2025â˘.
Hosted in Ecuador from July 12th to August 2nd, this yearâs tournament is especially significant as it marks the 10th anniversary of the CONMEBOL Copa AmĂŠrica Femeninaâ˘. Bringing together South Americaâs 10 womenâs football teams, the tournament is a celebration of both football in the continent and womenâs sport. At the end of each game, Betano will present the top-performing player with the âMVP Betanoâ award.
Alejandro DomĂnguez, President of CONMEBOL, said: âWomenâs football is gaining unprecedented momentum across South America. At CONMEBOL, we are focused on promoting the sport, encouraging young women to get involved and fall in love with our beautiful game, and creating better conditions for those who want to pursue a career in football. There is still much work ahead, but having partners like Betano by our side will enable us to elevate womenâs football across the continent to new heights. I am confident that our collaboration for the CONMEBOL Copa AmĂŠrica Femenina 2025⢠will be as successful as the one we had during the CONMEBOL Copa AmĂŠricaâ˘ď¸2024â.
Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, commented: “We are proud to be once again collaborating with CONMEBOL for what promises to be an exciting tournament for all football fans to enjoy. Sponsoring CONMEBOL Copa AmĂŠrica Femenina 2025⢠is very important for us, as we continue supporting the development of football globally and womenâs football in particular. It is amazing to see how the competition has grown in size and strength, while showcasing the skills of some of the worldâs best female footballers.â
The sponsorship of CONMEBOL Copa AmĂŠrica Femenina 2025⢠is part of Betano and CONMEBOLâs broader partnership, which started with the CONMEBOL Copa AmĂŠricaâ˘ď¸ 2024 and extends through 2028. In addition to supporting CONMEBOL Copa AmĂŠrica Femenina 2025â˘, the partnership also sees Betano as the Official Sponsor of the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa AmĂŠrica Futsal Men and Women and CONMEBOL Copa AmĂŠrica Beach Soccer.
eSports
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadooâs product lineup.
This collaboration enables Mobadoo â which has an established presence and deep market understanding across Latin America â to incorporate BETBYâs proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Gamesâ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadooâs offering but also reinforce BETBYâs position as a leading esports supplier in the LATAM region, a key pillar in the supplierâs global expansion strategy.
âMobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,â commented Kirill Nekrasov, BETBYâs Head of Sportsbook Product. âThis agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, weâre set to further strengthen our leading position in the LATAM region.â
JosĂŠ AnĂbal Aguirre, Chief Marketing Officer at Mobadoo, added: âWeâre thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAMâs passionate esports fanbase. With BETBYâs support, weâre confident we can elevate the player experience and unlock new growth opportunities across the region.â
Latest News
AGA Launches âPlay Smart from the Startâ Consumer Hub to Help Players Game Responsibly

The American Gaming Association (AGA) announced the launch of the Play Smart Consumer Hub, a new online resource designed to help consumers game responsibly. The hub builds on AGAâs Play Smart from the Start, a messaging platform that encourages players to make informed choices and develop habits that keep gaming fun.
âThe AGA is committed to making responsible gaming a seamless part of the player experience. Part of the fun of gaming is that everyone plays differently, but no matter how or where you play, staying in control starts with habits that work for you. The Play Smart Consumer Hub provides players with straightforward, actionable tools to help them stay in control and keep gaming fun,â said Bill Miller, president and CEO of the AGA.
Grounded in player research, Play Smart from the Start centers around three key principles:
⢠Right State of Mind: Start every game with the right mindsetâstay present, know your limits, and play on your terms.
⢠Know the Game: Understand the rules, odds, and bet with intention.
⢠Act Intentionally: Set a budget, take breaks, and stay aware, win or lose.
The Play Smart Consumer Hub offers practical tools, including:
⢠A Pre-Play Checklist to help players assess their mindset and set personal limits before betting.
⢠A Know the Game section that demystifies odds, house advantage, and common sports betting terms.
⢠A Responsible Gaming IQ Quiz that allows players to evaluate their gaming habits.
⢠Easy access to support resources like the National Problem Gambling Helpline (1-800-GAMBLER) and state self-exclusion options.
In addition to the consumer tools, the platform also features an Industry Toolkit, providing operators and other stakeholders with resources, including messaging guidance, creative assets, customer communications and activation ideas to support the integration of consistent, responsible gaming programs.
âWhether an operator or supplier is building a new responsible gaming program or looking to refresh existing efforts, this toolkit makes it easy to deliver consistent, player-first messaging across every customer touchpoint,â Miller said.
The Play Smart Consumer Hub is now live at playsmartfromthestart.org.
-
Canada7 days ago
Vancouver Resident Purchased Winning $40 Million Lotto Max Ticket While Quenching Sparkling Water Craving
-
Compliance Updates7 days ago
The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair
-
Canada7 days ago
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform
-
Latest News7 days ago
CT Gaming Marks Another Milestone in PerĂş
-
Canada7 days ago
User-Centric Redesign for Casinosfiables.ca
-
Latest News7 days ago
SCCG Announces Strategic Partnership with Applift
-
Latest News7 days ago
VIP Play Inc. Appoints Digital-Transformation Veteran Les M. Ottolenghi as Chief Executive Officer
-
eSports4 days ago
TEAM VITALITY WINS THE BLAST.TV AUSTIN MAJOR 2025, WELCOMING THE ERA OF TEAM VITALITY