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Bitci – The “Fan Token of Champions” arrives in Brazil to lead the market
Bitci, a Turkish broker, responsible for managing and trading the main virtual assets that circulate on the web, such as Cryptocurrencies, NFTs and especially fan tokens, started its entry into the Brazilian market in the first quarter of 2022. Specializing in NFT transactions (non-fungible tokens), the company intends to lead the national Fan Tokens market and already has partnerships with the Brazilian Football Confederation (CBF) and prominent teams in the country.
Founded in 2018, Bitci has become an international reference in digital asset trading and currently handles a daily volume of 1.2 billion transactions on its networks. In the first quarter of this year, the multinational, which also operates in the United Kingdom and Spain, took its first steps in the process of insertion and consolidation in the Brazilian market.
Among the main activities that Bitci Brasil develops is the production of a digital asset that has become increasingly popular, the Fan Token. The company makes tokens for different sports entities. In Brazil, as well as in England and Spain, the company will bet on football and on prominent organizations in the country, operating in the field of Fan Tokens, digital assets that offer benefits to their holders within the brands to which they belong. Benefits often include voting rights and participation in club-sponsored actions.
To facilitate the entry of the brokerage in the country, businessman Alessandro Valente was appointed to assume the presidency of Bitci Brasil. The 44-year-old paulistano has an important curriculum in his more than twenty years in the digital marketing market, in which he is co-founder of one of the main companies in the sector. Alessandro is also the creator of the main iGaming event in Brazil, as well as an investor in technology companies around the world.
âIn addition to having a market with enormous potential, Brazil is also known as the Country of Football. Therefore, we are sure that Brazilians will be as interested as we are in this incredible Fan Tokens marketâ, says Alessandro Valente, President of Bitci Brasil.
The company also has already signed outstanding partnerships. In addition to the contracts with Fortaleza and Coritiba, state champions of the current season, the company is a partner of CearĂĄ, VitĂłria-BA, Sport, and even the Brazilian Football Confederation (CBF).
This latest release, called BFT (Brazilian Fan Token), exclusive to the foreign market, was a sales success, being fully sold in less than 24 hours and will soon be available in Brazil.
âBitci Brasil is the Brokerage that is on the side of the Champions, and the partnerships with CBF and with Brazilian clubs highlight this very well. We know and understand the passion of Brazilians for the sport and, for this reason, we want to become leaders in this marketâ, emphasizes Alessandro Valente. The company’s next steps also involve investing in Brazilian football, this will happen through actions developed with the teams, as explained by Alessandro.
The sale of Fan Tokens, through the broker, also brings benefits to clubs and to CBF itself, which receive part of the profits obtained in these assets. âThis is a mutually beneficial partnership that has great potential. This is what we will show to teams and stakeholdersâ, concludes Alessandro. Mostly the fans.
The release of fan tokens from several clubs and the selection is expected in the second quarter of 2022.
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FANDOM DECODES THE TUG-OF-WAR FOR FAN ATTENTION BETWEEN GAMING & ENTERTAINMENT COMPANIES IN 2024 INSIDE ENTERTAINMENT STUDY
Study Identifies a New Target Audience – The âSwitchersâ – and Why Dramas Could Be the Next Big Gaming Franchise
Forget the gaming vs. entertainment narrative. Fandom, the worldâs largest fan platform, today released its annual Inside Entertainment study which reveals a nuanced reality: fans crave both immersive gaming worlds AND timeless storytelling across tv and film, NOT one or the other. Leveraging first-party data from Fandomâs extensive platform – 350 million monthly unique visitors, 45 million pages of content and 250k fan-powered wikis – coupled with a global study, Inside Entertainment: The Entertainment & Gaming Tug of War goes beyond industry headlines to:
- Understand the dynamic coexistence between the gaming and TV/film industries
- Identify a brand new audience – the âSwitchersâ
- Detail why dramas and book adaptations present a huge opportunity to be the next hit video game franchise
âEvery industry analysis refers to the battle for fans’ attention across entertainment and gaming but we’ve found that it’s not an either or. In fact, combined, entertainment and gaming experiences strengthen fan connection and deliver incremental engagement,” said Stephanie Fried, CMO of Fandom. “Understanding the interplay between these mediums is key to building authentic and enduring fan experiences; and understanding the value and role of each medium is essential for developing powerful marketing messaging to attract and retain fans.â
Key Findings
- 67% of fans are spending the same or more time consuming content or playing video games, but their behavior is shifting:
- 33% are spending less time on cable or in theaters – and the number one activity theyâre switching to is gaming (59%
Switchers’ refers to the audience moving away from watching movies & binging TV shows in their free time to do other activities. Outside of gaming, switchers are also spending time:
On social media (47%), reading (56%) and doing hobbies (37%)
With 56% of the switcher audience spending time reading, it presents an opportunity to re-engage this audience and pull them back into the ecosystem with new content strategies, like book-to-game or book-to-film cross over adaptations
But donât worry entertainment companies. Just as gaming is the #1 activity for entertainment fans, watching TV and movies is the #1 activity gamers turn to when taking a break from gaming – which means these industries are inevitably intertwined and could benefit from joint endeavors or conquest/win-back strategies
Drama could be #1 untapped genre for gaming companies to explore when looking for their next big hit. Our data uncovers that drama fans who also game gravitate towards genres like:
- Role-Playing (RPG): 73%
- Adventure: 72%,
- Simulation: 62%,
- Sandbox/Open World: 62%,
- Puzzle: 60%
Gaming wins on super serving the emotional needs of fans, identifying a niche area streamers & studios should not only be aware of – but double down on:
- 82% of gamers think video games are more interactive & engaging than movies and TV
- 59% feel more accomplished when playing a video game
- 53% like that they have more control in the story when playing video games
- 45% feel more invested in the storylines in video games
Top 3 Takeaways For Advertisers and Marketers
â
1. Gaming is a Friend vs. a Foe
- Despite common misconceptions, there is a true symbiotic relationship between the gaming and entertainment industries – they both serve different emotional needs for fans and can actually complement each other – with the right fan strategy.
- Therefore, if studios, networks and streaming companies cater to the distinct emotional desires of their specific audiences, they can successfully influence a fanâs choice between mediums and content types and build out a more robust conquest strategy for both retention and acquisition.
2. Sway the Switchers
- Switchers are the audience entertainment companies should be first and foremost targeting in this âtug of warâ to capture fan attention, because switching to watching TV & movies is the first activity gamers engage in after they stop playing.
- This underscores the importance for entertainment companies to develop strategies that resonate with these âswitchers.â
3. Find your Niche
- With the growing intersection between gaming and entertainment, it’s crucial for studios, networks, and streamers to align on a gaming strategy that drives viewer engagement and retention.
- While many entertainment companies know they need a focus on gaming to drive their business forward – how and where are often barriers. Developing a gaming-specific fan strategy by finding niche pockets in the vast ecosystem – like targeting drama fans or creating book adaptations – is key for reaching a high affinity target at scale.
For an interview with a Fandom executive to discuss the study in more detail, please contact Rachelle Savoia at [email protected]
Methodology
The 2024 Inside Entertainment study regionally analyzes the dynamics between diverse forms of entertainment based on a survey of 5,500 entertainment and gaming fans aged 13-54 These insights were validated and deepened through Fandomâs proprietary, first-party data from 2024 – more than 350 million monthly unique visitors, 45 million pages of content across 250,000 wikis. This methodology provides a 360-degree view of franchises and fan interest across the entertainment and gaming landscape through the eyes of Fandom.
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BOLDPLAY TITLES DEBUT ON MARATHONBET
Over 50 innovative titles have been added to the popular online betting platformâs casino game line-up.
Boldplay, the renowned developer of premium online casino content and innovative casino software solutions, has announced that it has formed a new partnership with Marathonbet that will see its full suite of 100+ titles added to the operatorâs casino game line-up, with 50+ of those games available now.
As a result of the deal, games from Boldplayâs state-of-the-art slot selection and range of virtual scratch cards have already been added to Marathonbetâs lobbies, but the provider will also be offering table games, virtual bingo and keno releases on the platform going forward.
Marathonbet is currently licensed by both the government of Curaçao and the Directorate General for Gambling Regulation in Spain, with a further internet gaming concession from the Customs and Monopolies Agency (ADM) also enabling it to provide services to Italian players.
As such, the collaboration will now enable Boldplay to offer its titles to audiences in a wide range of global markets, many of whom will not previously have seen the signature range of Boldplay jackpots and engaging free spin features that have made the provider such a huge hit with fans.
Of the Boldplay games now available on Marathonbet, a standout highlight is the MMA themed Brute Force, which offers a choice of two hard-hitting bonuses and currently ranks as one of the studioâs most successful slots to date.
Speaking on the new partnership with Marathonbet, Boldplay Commercial Director Gary Francis said: âWeâre very happy to have teamed up with Marathonbet in a move that will see our cutting edge game collection reach new audiences in a number of important markets around the world.
âWith a wide range of Boldplay slots, scratch cards, table games and bingo and keno releases now available on the platform, our line-up already has something for everyone and will continue to get even stronger as we announce new releases in 2024. We hope that Marathonbet customers enjoy all that we have to offer and look forward to seeing how our games perform on the platform.â
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BMM INNOVATION GROUP TO SHOWCASE COLLABORATION WITH INTERNATIONALLY ACCLAIMED MASTER CHOCTAW ARTIST DG SMALLING AT INDIAN GAMING ASSOCIATION (IGA) TRADE SHOW APRIL 10-11
The Company to Unveil Original Artwork Focused on BMM’s Mission to Protect Tribal Gaming and All Who Play
BMM Innovation Group (“BIG”, “BIG Group”, or the âCompanyâ), a technology conglomerate providing world-class services and cutting-edge solutions to the global gaming industry through BMM Testlabs, BIG Cyber, and RG24seven Virtual Training, today announced a collaboration with internationally acclaimed Choctaw Nation Master Artist DG Smalling celebrating BMM Innovation Groupâs relationship with Tribal suppliers, regulators, and operators. The artwork will be showcased at the IGA tradeshow April 10-11 at the Anaheim Convention Center in BIGâs Booth No. 628.
Smalling is best known for his single-line, continuous drawing technique in which his pen never leaves the paper until the image is complete. The piece he created with BIG is called âHand to Handâ, representing the vital relationship between the BIG Group and Tribal gaming. Smalling will be giving away signed reprints of the piece from 2-4 pm on Wednesday, April 10 in BIG’s Booth No. 628.
BIGâs Chairman and Chief Executive Officer Martin Storm said, âWe are honored to be able to work with such an internationally celebrated and recognized Tribal artist, DG Smalling, to create artwork that reflects our deep roots in Tribal gaming and the importance of the BIG companies in protecting Tribal gaming and all who play through best-in-class product testing and certification, cybersecurity protection solutions, and compliance-grade training.
Smalling said, âI was excited to create this piece for the BMM Innovation Group. This artwork depicts the role of BMM as an agency of quality control to protect Tribal sovereignty from outside intervention; the intersection of Tribal nations, Indian Gaming, and BMM as a day-to-day presence securing Indian Gaming integrity, and thereby, its sovereignty.â
Prior to his collaboration with BIG, Smalling had already made a name for himself in the gaming industry. In 2022, he achieved the distinction of being the first artist to fully collaborate with a slot machine manufacturer when he teamed up with Incredible Technologies to launch Class II slot games showcasing his art. In addition, Smalling has played a key role in spearheading a number of corporate-indigenous partnerships with leading companies like Amazon, Gary Platt Manufacturing, Emser Tile Native Narrative Series, and APMEX. Smalling holds the distinction of being authorized by the Delaware Nation of Oklahoma â through statute â to create on their behalf.
Smalling’s art and honors include the Department of the Interiorâs Operation Lady Justice; featured artist at Epcot Disney World: State of Oklahoma Centennial Show in 2007; Grand Palais “Salon du Dessin et de la Peinture ĂĄ l’Eau” in Paris in 2011; and National Museum of the American Indian “Choctaw Codetalkers Celebration” in Washington, DC in 2012. In addition, Smalling has been commissioned to paint several portraits, including U.S. Justice Sandra Day O’Connor, U.S. Congressman Tom Cole, and Sir Tony Blair, the former Prime Minister of the UK, among many other notable dignitaries. Some of Smallingâs notable commissions include APMEX Coinsâ Asian Zodiac Series: Year of the Dragon (2024) ; APMEX Coinsâ Grand Buffalo (2023); and Lady Justice of California Proclamation (2020). For more information, visit dgsmalling.ai.
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