Affiliate Industry
Real Luck Group Partners with Raketech
Real Luck Group, the parent company of esports betting platform Luckbox, has entered into a partnership with leading affiliate and performance marketing company Raketech Group Holding.
The agreement will see Luckbox listed on a number of Raketech-operated affiliate websites, designed to refer players to Luckbox’s next-generation esports, sports, and casino betting services. The agreement builds upon prior agreements that Real Luck Group has signed with several key affiliate marketing networks to increase player traffic. Raketech, headquartered in Malta, operates more than 1760 sites, driving active players to igaming brands.
Luckbox Head of Affiliates Mike Bazzi said: “Raketech is among the biggest lead-generation companies in the igaming industry. I know from previous roles that Raketech is a proven driver of traffic, which is a key focus of our growth strategy at this time. This partnership is a continuation of Luckbox’s efforts to increase our player base in a data-driven manner to grow revenues. We will continually monitor and optimize our marketing spend across our player acquisition strategies.”
Additionally, Luckbox has submitted an application to the Alcohol and Gaming Commission of Ontario (AGCO) to become a fully registered operator of internet gaming and sports betting in the province.
Luckbox already holds an Isle of Man gaming license, allowing the Company to access over 80 markets globally. The Company intends to apply for additional licenses in selected regulated markets as part of its continued growth strategy.
Luckbox CEO Thomas Rosander said: “We’re a Canadian company, listed on the Toronto Venture Exchange, so it’s very important for us to operate on home territory.
“Canada already has a mature betting audience; however, the Canadian Gaming Association suggests that Canadians place over $4 billion of bets with offshore sites each year. Regulations have changed; Canadians are passionate esports and sports fans; and esports is a large and growing recreational activity in Canada. The Canadian sports betting market could be a multi-billion dollar market within five years, so now is the time for Luckbox to operate in Canada, starting with Ontario.
“With a population of almost 15 million, Ontario accounts for 40% of Canada’s total population and 37% of national GDP. Ontario has established esports organizations such as Toronto Defiant (Overwatch League) and Toronto Ultra (Call of Duty League) as well as major sports teams such as Toronto Maple Leafs, Toronto Raptors, Toronto Blue Jays and Toronto FC. We are positioning ourselves to capture our share of Canada’s esports betting market, and applying for an Ontario license is the first step.”
MetaBet, the pioneering provider of sports betting engagement tools, has partnered with Gentoo Media, a leading affiliate, to integrate its cutting-edge sports betting widgets into two of Gentoo’s flagship websites, World Sports Network (WSN) and Time2play.
MetaBet’s proprietary widgets are designed to nurture engagement, increase sportsbook conversions, and maximize affiliate revenue, all through seamless integration with just one line of code. With market-setting load speed and contextual placements, MetaBet’s products will empower Gentoo to focus on what they do best.
WSN and Time2play are trusted platforms for sports betting and casino enthusiasts in the US and Canada. Between them, they have captured an audience of millions of sports fans on the back of expert reviews, exclusive offers, and accurate content. As Gentoo amplifies its presence in the US, MetaBet’s innovative technology will be a key element in their success.
MetaBet Founder, Mark Phillip, said: “Partnering with Gentoo Media, a data-driven company with a new name but long track record, is a testament to our market-leading status. Our technology, leveraged through their trusted platform will enhance engagement and conversions to accelerate Gentoo’s growth strategy within the US and beyond.”
Affiliate Industry
AGS Announces Expiration of Hart-Scott-Rodino Act Waiting Period for Acquisition by Affiliates of Brightstar Capital Partners
PlayAGS, Incorporated (NYSE: AGS) (“AGS” or the “Company”), a global gaming supplier of high-performing slot, table, and interactive products, today announced the expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the “HSR Act”), in connection with the previously announced agreement for the Company to be acquired by affiliates of Brightstar Capital Partners (“Brightstar”) for $12.50 per share in cash (the “Proposed Transaction”).
The HSR Act waiting period expired at 11:59 p.m., Eastern Time, on December 9, 2024, satisfying an important condition necessary for the completion of the Proposed Transaction, which is expected to close in the second half of 2025, subject to other conditions and regulatory approvals.
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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