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DraftKings Expands Partnership with Major League Baseball

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DraftKings Set to Launch Top-Rated Online Sportsbook in Vermont on January 11

 

DraftKings has announced a strategic sportsbook expansion and an extension of its existing Daily Fantasy Sports and sports betting partnership with Major League Baseball (MLB) to now include expanded promotional rights and content inclusive of the sports betting category.

Among the key components of the expanded relationship are rights to an innovative “Bet & Watch” streaming integration where fans with open and active MLB.com and DraftKings accounts will be able to watch a free, live MLB game within the DraftKings app. In addition, DraftKings and MLB plan to collaborate on future sports betting-themed game broadcast experiences that will live within the MLB.TV product. DraftKings is now a co-exclusive Official Sports Betting Partner of MLB, joining BetMGM. As part of the expanded relationship, DraftKings remains the exclusive Official Daily Fantasy Sports partner of Major League Baseball.

“In 2012, MLB helped ignite the daily fantasy industry by becoming our first-ever league partner, and that same foresight has persisted over the years as our organizations look to disrupt and innovate further through this expansion. As we adapt and scale integrations within the constantly evolving sports landscape, MLB and DraftKings will again shape the future of fan engagement in baseball and beyond,” Matt Kalish, President of DraftKings North America and co-founder, said.

“For nearly a decade, our growing relationship with DraftKings has been rooted in fan engagement and the second-screen immersion of sports gaming and entertainment products. This next iteration of unique and experiential offerings is something we look forward to rolling out together as baseball fans continue to embrace technological advances,” Kenny Gersh, Executive VP for Business Development at MLB, said.

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MGM Resorts Named a Proud Partner of the New York Yankees

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MGM Resorts International announced a new partnership designating MGM Resorts as a “Proud Partner of the New York Yankees”.

The two organizations will collaborate to deliver exclusive VIP experiences to MGM Rewards members and baseball fans, including the opportunity to watch batting practice from the warning track and throw out a ceremonial first pitch at Yankee Stadium. MGM Resorts will also have brand placement at Yankee Stadium on LED signage, first and third base rotational signage, and its logo appearing on the back of the pitcher’s mound during live local television broadcasts of select games.

“We remain committed to investing in the community, while collaborating with the New York Yankees to provide unparalleled experiences for baseball fans. Our company has owned and operated Empire City Casino and Yonkers Raceway for the past five years. As we continue working to secure a full commercial casino license at Empire City, this partnership allows us to further develop these properties to their potential, while providing the world-class hospitality guests have come to expect from the MGM Resorts brand,” Bill Hornbuckle, CEO & President of MGM Resorts, said.

“We are excited to partner with MGM Resorts this season. Through branding displayed on signage inside Yankee Stadium and integrated into our television broadcasts, the MGM Resorts brand will only see increased exposure and recognition for its resort and casino properties— especially for the nearby Empire City Casino,” Michael Tusiani, SVP of Partnerships at New York Yankees, said.

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As this partnership moves forward, MGM Resorts’ Empire City Casino plans to host New York Yankees-themed fan activities and experiences involving active Major League Baseball players, as well as alumni.

Ed Domingo, President and COO of MGM Resorts’ Empire City Casino, said: “This alliance with the Yankees allows us to create unique and engaging opportunities for guests and baseball fans alike. Empire City sits less than two miles from the Bronx border and is not only the gaming entertainment destination of choice for Bronxites, but also the longtime employer of hundreds of team members who call the Bronx home. We are well positioned to significantly increase that number when a full-scale commercial casino license is secured.”

In November 2018, MGM Resorts and Major League Baseball formed a wide-ranging and groundbreaking partnership in the US and Japan, designating MGM Resorts as the first “Official Gaming Partner of MLB” and “Official Entertainment Partner of MLB”. Additionally, MGM Resorts has been an “Official Partner of MLB Players Inc” since 2022.

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Super Group Announces Exit from U.S. Sportsbook Markets

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Super Group, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, announced that, following the completion of an extensive internal review, the company intends to undertake an exit plan for its sportsbook product in the US.

The company, along with relevant regulators and partners, will shortly begin the process to fully close its U.S. sportsbook operations in the nine states in which it is currently live. Super Group will, however, maintain its iGaming presence in the US and plans to operate two iGaming brands from its Spin portfolio (including Jackpot City) in both New Jersey and Pennsylvania.

Chief Executive Officer Neal Menashe said: “As a global business, we constantly evaluate the optimal use of our resources across all markets in which we operate. We have recently concluded an extensive review of our U.S. operations and, at present, we do not see a long-term path to profitability for the sportsbook product.

“The vast majority of Super Group’s revenue is generated in iGaming and, in line with that strategy, we will continue to offer our leading casino product in New Jersey and Pennsylvania. We are open to expanding our U.S. footprint if the right investment or strategic opportunities arise.”

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Funds Advised by Apax Partners LLP Fully Exit their Equity Position in Genius Sports

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Genius Sports Limited announced that Funds advised by Apax Partners LLP (Apax Funds) have fully monetized their equity interest in Genius Sports and no longer holds any shares in the Company. The Apax Funds first acquired a majority interest in Genius Sports in September 2018 and have supported the Company through a period of transformational growth over the last six years.

“Apax has been a tremendous partner to Genius Sports, and we are grateful for their valuable insight and expertise over the last six years. Today marks the conclusion of a very successful partnership, and we look forward to welcoming this next chapter with the ongoing support of our high-quality institutional shareholders,” Mark Locke, Co-Founder and CEO of Genius Sports, said.

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