Latest News
What’s the future of sports fan engagement look like?
The power that live sports bring to the sportsbook experience and how it creates an infinite number of thrilling sports-powered engagement opportunities for players is on nearly every US operator’s mind. But how do they activate sportsbook players that are not in the app or on-site? And how do they get more players back into session and create deeper brand engagement and higher gross gaming revenues? By monetizing the game play window before, during and after the game.
With billions of data points to parse – and millions of dollars at stake – operators need real-time data on what’s happening in session to deliver a sports-powered experience that starts with each match or game and turns it into the sports betting players’ personal playing field. That’s when they are most invested in supporting their favorite teams and players.
OtherLevels, a pioneer in developing sports engagement technology in the UK and Australia, is rolling out its Sports Engagement platform designed for US operators to help them understand when players are most engaged and reactivate and monetize out-of-session players with personal, relevant content. By capitalizing on the immediacy and excitement of the game and combining live odds, game state and previous betting behaviors, operators can extend the reach of their sportsbooks and increase GGRs. The next-generation digital marketing platform is designed to activate sports book players that are not in the app or on-site. We all know the power that live sports bring to the sportsbook experience and how it creates an infinite number of thrilling sports-powered engagement opportunities for players. With OtherLevels Sports Engagement, you capture those moments and transform your outbound owned media marketing into a dynamic sports-powered experience. The result is more players getting back into session, stronger brand engagement and higher gross gaming revenues.
OtherLevels Sports Engagement captures the immediacy and excitement of sport by monetizing the game play window, both before, during and after the game. It does this autonomously, 24×7, globally across all leading sports and leagues. That is a powered sports experience starting with each match or game and turning that into the sports betting players’ personal playing field. That is when they are most invested in supporting their favorite teams and players. When they are not in session with your sportsbook, Sports Engagement will reach out with personal, relevant content, combining live odds, game state and previous betting behaviors to activate and monetize their interest. That is meaningful sports-powered engagement, not pre-scripted or lifecycle/campaign messaging. It is live and real-time, reflecting the best moments from the contest, combined with the props and odds that we know are of interest.
OtherLevels is true sports-powered engagement; it’s all about the game. By combining real-time sports statistics, player betting history, up-to-the-moment odds, game state insights, and the best props, OtherLevels serves up the right proposition to the right player at the right time to drive sportsbook app/site sessions and betting activity.
For an operator, you extend your reach by reaching all the players anytime, anywhere, with their favorite sports and games, not just for tent-pole events, generating increased sessions and GGR. You amplify your brand and stand above the competition by extending the rich, immersive sportsbook experience with a compelling premium outbound messaging experience. Finally, you also manage operating costs – why pay to re-engage using paid media when you can lower operating costs with autonomous 24×7 global engagement?
How does it work?
OtherLevels leverages sophisticated publishing and decisioning processes to deliver real-time marketing messages and betting propositions to offsite sports bettors globally. The publishing engine integrates game scheduling, game data, game state, live odds, props and markets and player data to constantly create candidate messages specific to each game. The decisioning engine then filters the candidate messages into outbound communication specific to each player, based on activity signals, propensity modeling, personal preferences, operator preferences, current bets, channel, message volume and cadence, and regulatory and responsible gaming requirements. The result is compelling personalized and relevant outbound messages being delivered autonomously 24×7.
Who benefits?
Sports books:
More effective sports betting player activation and out-of-session activation mean increased GGR and margin. With OtherLevels outbound marketing, you get more players in-session. You also capitalize on the excitement of their personal playing field to reach long-tail players with their favorite sports, not just selective tent-pole events. Operating costs are reduced as activation is using owned, not paid media and lifetime value increases over and above what can be achieved with traditional lifecycle-based CRM systems. And most importantly, your outbound messaging stands above your competitors in an increasingly crowded market.
Sports betting players:
Sports fans and players get more relevant, compelling content and betting opportunities delivered to them automatically for their personal playing field. It is personalized, relevant, compelling and live. It feels like an extension of the sportsbook experience and re-activates them back into session.
How does OtherLevels fit in with the sports betting industry in the US?
Instead of bringing the game and the playing field to the sports betting player, sports books are leaning on CRM marketing tools developed for other industries such as retail, travel and finance for their player activation and outreach strategies. And all along, the data and content they need to construct truly sports-powered engagement are at their fingertips.
OtherLevels Sports Engagement uses that data to reactivate and monetize out-of-session players by capitalizing on the immediacy and excitement of the game to drive increased revenue and extend the reach of sports books.
Tusk Casino proudly announces another thrilling win for one of its players, Trace, who secured an impressive R2.3 Million on the Secrets of Cleopatra slot, crafted by PG Soft. This notable win is proof of the exciting potential of Tusk Casino, supported by www.SouthAfricanCasinos.co.za, the leading online gambling guide for South African players.
Trace’s Winning Moment at Tusk Casino
Trace’s victory highlights the engaging and lucrative nature of Tusk Casino’s extensive game selection. Secrets of Cleopatra, renowned for its captivating gameplay, proved to be a game-changer for Trace. His winning journey began with SouthAfricanCasinos.co.za, South Africa’s top portal for mobile casinos and gambling insights, which has consistently guided players to secure and enjoyable online gambling experiences since 2003.
SouthAfricanCasinos.co.za: Gateway to Winning Opportunities
As a premier guide for mobile casinos enthusiasts, SouthAfricanCasinos.co.za has earned the trust of countless players. Trace, after his significant win, commented, “Coming across Tusk Casino thanks to SouthAfricanCasinos.co.za was a turning point.” His experience mirrors that of many others who have benefited from the platform’s professional advice and well-researched recommendations.
About Tusk Casino
With its sophisticated design and user-friendly interface, Tusk Casino features an extraordinary collection of over 3000 online slot games from renowned developers worldwide. This online casino is dedicated to offering an outstanding gaming experience, highlighted by its impressive free no deposit casino bonus offerings and extensive game variety. Licensed by the Government of Curacao, Tusk Casino promises a safe, engaging, and highly rewarding online gaming environment for all South African players.
A Bright Future for Online Gambling in South Africa
Thanks to the support from SouthAfricanCasinos.co.za, Tusk Casino reaffirms its position as a leading venue for safe and exciting online gaming. This partnership provides players with the most up-to-date information and prime gambling opportunities, ensuring a secure and enjoyable experience for all participants.
About SouthAfricanCasinos.co.za
SouthAfricanCasinos.co.za, South Africa’s largest and most reputable online casinos south africa and gambling guide has been offering top-notch casino recommendations and detailed gambling insights for ZAR casino players since 2003. It remains a vital resource for players looking for secure, high-quality, and rewarding online gambling experiences.
Trace’s impressive win at Tusk Casino not only transforms his life but also underscores the exciting possibilities available through SouthAfricanCasinos.co.za and Tusk Casino, marking a significant moment in the South African online gambling landscape.
Amusnet, in collaboration with Betplay, celebrated the success behind the slot game Cocktail Rush by Melissa Martínez. On August 24, Bogotá hosted an exclusive event that left an indelible mark on the memories of Betplay’s VIP customers. The leading gaming provider continues to solidify its position in Latin America as an innovative and reliable partner, standing out for its ability to create personalized client experiences.
Cocktail Rush by Melissa Martínez was exclusively branded for Betplay, inspired by the charismatic brand ambassador Melissa Martínez. With over 3 million followers on Instagram, Melissa is one of Colombia’s most influential and beloved public figures. She embodies a vibrant and driven attitude that aligns with the company’s brand values.
Since its debut in March, the branded slot has captured local players’ attention and become one of the most popular games on the platform. The Bogota event commemorated this success and offered attendees the unique opportunity to meet their favourite celebrity. Guests enjoyed an exclusive meet-and-greet with Melissa, where they shared moments, took photos, enjoyed live music, and indulged in a delicious selection of food.
This event clearly reflects what Amusnet can offer its commercial partners: effective B2C strategies that enhance customer loyalty and create unforgettable experiences that strengthen brand loyalty. With Cocktail Rush by Melissa Martínez, Amusnet launched a game and an experience that has redefined the connection between players and their favourite gaming platforms.
Cocktail Rush is a video slot offering a tropical getaway to island shores, rewarding everybody with delicious cocktails. The game has a recognisable colourful design and cheerful sound effects that complement the player experience. Players should watch for the two Scatter symbols and the Expanding Wild across the 5 reels and 10-fixed lines, where a bunch of special features are also available to bring them extra rewards.
International Game Technology PLC announced that it recently launched its second omnichannel Wide Area Progressive (WAP) game for Canada, Money Mania slots. The game is currently available on British Columbia Lottery Corporation’s (BCLC) PlayNow.com site and at 22 BCLC-governed casinos throughout British Columbia. IGT is the only supplier in the world to offer omnichannel jackpot games with shared jackpot liquidity across the land-based, online and mobile versions of the games.
“We know our players love the excitement that the Powerbucks games offer, so BCLC is thrilled to launch IGT’s Money Mania – another title that draws upon the same opportunity for cross-channel jackpots. Both BCLC and IGT are passionate about bringing innovative games to players and fueling responsible growth in the industry. We also recognize that BCLC is in a unique position with our ability to offer cross-channel experiences for players. Whether players choose to play Money Mania at the casino or online, we’re confident this is another game they’ll love,” said Dan Beebe, BCLC Chief Operating Officer.
IGT’s Money Mania is a proven multi-level progressive (MLP) game that features player-favorite game mechanics and multiple base-game themes. The game includes a $100,000 top-level “Money Jackpot” and a fast-growing, fast-hitting second-level WAP jackpot – “Mania Jackpot”. With a jackpot-reset value of $4000, the game’s “Mania Jackpot” is designed to hit frequently, especially with land-based, online and mobile gameplay all simultaneously feeding the jackpot meter.
“IGT’s Money Mania omnichannel WAP game is designed to frequently deliver mid-to-large-size jackpots, drive cross-channel gameplay and engage BCLC players online and in casinos. Like Powerbucks, IGT’s Money Mania is at the forefront of jackpot innovation and supports IGT’s commitment to and leadership in omnichannel content and innovation,” said David Flinn, IGT SVP Sales, Canada, South and Central America.
BCLC was the first gaming operator in the world to offer an omnichannel jackpot game when it partnered with IGT for the 2016 launch of Powerbucks slots. Since then, IGT’s Powerbucks has remained one of the top-performing games in Canada and has minted more than 50 millionaires across the country.
-
Latest News2 days agoFanDuel Launches “Trusted Voices: Conversations About Betting” Focused on Helping Parents and Families Discuss Gambling
-
Gambling in the USA2 days agoUS-Based 10 Ten Gaming Launches SmilesCasino.com
-
Latest News2 days agoAmusnet and Betplay Toast to Success with Cocktail Rush by Melissa Martínez
-
Latest News2 days agoNovig Launches First Prediction Market for Sports Nationally
-
Africa2 days agoTusk Casino Celebrates Trace’s R2.3 Million Jackpot Victory
-
Latest News6 days agoGolden Matrix Group Provides Update on Entering U.S. Market and Expansion into Additional European Markets
-
Canada2 days agoIGT Launches its Second Omnichannel Wide Area Progressive Game in Canada, Money Mania Slots
-
Latest News2 days agoScientific Games to Develop New Jurassic World-Themed Lottery Games