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Colorado’s Sports Betting Market Surges, Attains Third Largest Status in the United States

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Sports Betting in 2023: States that are wagering the most

New Jersey has spent the most per capita out of all states so far on sports betting in 2023 while New York has the second highest spend per capita followed by Colorado in third.

Currently between January and July this year, America has wagered over $59 billion. This is a 176% increase from the entire of 2020 and a 4% increase from 2021. Last year Americans wagered $85 billion so projections would suggest that in 2023 the total amount wagered may surpass over $100 billion.

Research by NoDepositRewards analyzed the state-wide reported figures up to July of 2023 and calculated how much has been wagered per capita (only including the population that is over 18) in every state.

Nevada has a handle of $1,766.44 per capita however we decided to not include this state in the rankings due to not being able to differentiate how much of this handle is from gambling tourism within Las Vegas.

1 – New Jersey

Legal online sportsbooks began taking bets in August of 2018, two months after the law was signed by Governor Phil Murphy. Since then, New Jersey has seen a huge increase in wagers. New Jersey so far in 2023 has wagered over $7.7 billion, which is equal to $1,069.30 per person. Handle per capita: $1,069.30.

2 – New York

It hasn’t taken long for New Yorkers to show their love of sports betting. With nine sportsbooks kicking off online betting in 2022. New York has seen the most money wagered in sports betting across all states with over $13 billion already wagered in 2023; that’s a 59% increase from the entire of 2022. New York does have a much higher population so this equates to $828.90 per capita. Handle per capita: $828.90.

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3 – Colorado

Colorado legalized sports betting in 2020 and since then has seen huge growth in the market. With over $13 billion in total handle, $3 billion of that has been in 2023. Divided by the total adult population of around four million it equates to $685 per person. Handle per capita: $685.

4 – Illinois

Residents of?Illinois in 2023 have so far wagered just over $6.6 billion, which is a 40% increase from the first half of 2022. This means that each adult could have wagered $678.53 so far this year. Handle per capita: $678.53.

5 – Arizona

Arizona is also experiencing a surge in sports betting with $3.9 billion already wagered this year; that’s a 124% increase on 2021’s yearly figures. Arizona’s adult population is around 5.7 million, which means that each person could have wagered $677.27. Handle per capita: $677.27.

6 – Iowa

Iowa in total has wagered over $6.7 billion since sports betting was made legal. $1.5 billion of that total has been in 2023. Iowa has one of the lowest populations in this list with around 2.4 million adults. That means that between January and July this year each member of the population could have wagered $643.27. Handle per capita: $643.27.

7 – Maryland

Maryland began sports betting in 2021. Between January and June of 2022 residents of Maryland wagered around $173 million. So far in 2023 over $3.9 billion has been wagered, that’s a 18,166% increase. With just over 4.8 million adults in Maryland, that’s equal to $627.55 per person. Handle per capita: $627.55.

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8 – Kansas

Kansas began sports betting in 2022 and so far in 2023 there has been over $1.3 billion in wagers, that’s equal to $601.53 per capita. Handle per capita: $601.53.

9 – Massachusetts

Massachusetts began sports betting in 2023 and already there has been over $3 billion, one of the largest figures achieved within the first year out of all states. When adjusted to the population this equates to $550.26 per capita.?Handle per capita: $550.26.

10 – Indiana

In 2022 Indiana wagered over $4.4 billion. So far in 2023 there have been over $2.8 billion in wagers, which shows that Indiana, although hasn’t experienced the same growth as some other states, is maintaining a solid baseline for possible future growth. Handle per capita: $549.36.

“Sports betting has been growing exponentially in America since its legalization in many states,” Mason Jones from NoDepositRewards said. “In just two years wagers have gone from $21 billion in 2020 to 85 billion in 2022. So far in 2023 there has been a total of $59 billion, this is a 176% increase on 2020 figures and a 3% increase on the whole of 2021 and it’s only halfway through the year. Sports betting seems to only be growing in popularity and trends suggest it will only continue to grow, especially as more states legalize it.

“This increased revenue from gambling has shown positives for governments as they have been able to tax it – over $3 billion has been made in tax revenue since 2018 – and utilize Americans’ love of betting to build and improve the nation at local and national levels. It’s important, however, to be aware of the risks of gambling and never gamble if you can’t afford to lose the money.”

Industry News

FanDuel Sports Network Appoints Damon Phillips to Lead South, Southeast, Florida and Sun Regions

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FanDuel Sports Network, owned and operated by Main Street Sports Group, announced that Damon Phillips is joining the Company as Executive Vice President, Team Partnerships, effective August 25. In this role, Phillips will assume oversight of the South, Southeast, Florida and Sun regions, including partnerships with the Atlanta Braves, Atlanta Hawks, Carolina Hurricanes, Charlotte Hornets, Memphis Grizzlies, Miami Heat, Miami Marlins, Nashville Predators, Orlando Magic, and Tampa Bay Rays. He will report to David DeVoe, President of Main Street Sports Group.

“Damon brings an exceptional track record of using digital innovation, audience segmentation, and cross-platform strategies to drive fan growth and engagement. As we continue to invest in our local sports media platform, Damon’s deep leadership experience at both NBC Sports and ESPN, combined with his ability to scale technology-forward solutions for both media companies and team partners, provide a unique perspective as we continue to focus on team-first solutions in a dynamic local media landscape,” said DeVoe.

“I’m thrilled to be joining a company that’s reshaping what local sports media can deliver for fans and partners. FanDuel Sports Network has built a strong foundation and is uniquely positioned to harness the power of local fandom, scale engaged audiences and unlock new growth across its markets. I’m excited to help drive this next chapter,” said Phillips.

Phillips has spent more than three decades at the intersection of sports, media, and technology, including senior leadership roles at NBCUniversal and ESPN. At NBC Sports, he served as Senior Vice President, Digital Media & Emerging Businesses, overseeing NBCSports.com, Sports Betting, Fantasy Sports, the NBC Sports YouTube Channel, Peacock B2B distribution, and multiple podcast and streaming ventures. He led partnerships with DraftKings, BetMGM, Fanatics, and others, and provided strategic direction for the company’s FAST and sports betting content initiatives.

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Caesars Entertainment Launches Signature American Roulette

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Caesars Entertainment has launched its third fully in-house developed proprietary online casino title: Signature American Roulette. Now live in New Jersey, the game is available across Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino, bringing another standout addition to the Company’s Signature table game series.

Developed by Empire Creative, Signature American Roulette reflects Caesars’ growing investment in building its own proprietary content, a cornerstone of its online casino strategy aimed at delivering a best-in-class player experience.

“Our in-house content team’s latest addition to the Signature series of table games is a standout for our online casino players. Bringing Signature American Roulette to our iGaming platforms perfectly complements our suite of Caesars-branded table games and further strengthens the robust collection of digital offerings that bring the energy of the casino floor to players’ mobile devices,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

Signature American Roulette follows the recent launches of fan-favorite Signature titles, Caesars Palace Signature Multihand Blackjack Surrender in May and Signature Blackjack Surrender in June, both also developed by Empire Creative. Online casino players can enjoy these games across Caesars’ marquee iGaming platforms in New Jersey, Michigan and Ontario, with Caesars Palace Signature Multihand Blackjack Surrender now also available on Caesars Palace Online Casino in Pennsylvania.

“Signature American Roulette continues our commitment to delivering immersive and player-centric table games that align with our many iconic brands. From player-selectable wheel spin direction and speed to our intuitive favorite bets system, every detail is crafted to boost engagement. With seamless play in portrait or landscape modes and picture-in-picture win evaluations, we’re bringing the thrill of the casino straight to players’ fingertips,” said Scott Krell, Senior Director of Game Products and Head of Studio at Caesars Digital.

Those 21 and older in New Jersey can play Signature American Roulette by downloading the Caesars Palace Online Casino, Horseshoe Online Casino or Caesars Sportsbook & Casino apps on iOS or Android, or visiting the platforms on desktop. These platforms are also available in Pennsylvania, Michigan, Ontario, and West Virginia, offering a dynamic online casino experience that features Caesars-branded games, timeless casino classics, and unique titles from top game providers. Each platform offers a dynamic online casino experience with a range of unique games from top providers, Caesars-branded games, and timeless casino classics. Additionally, each platform integrates Caesars Rewards, the Company’s industry-leading loyalty program allowing players in the US to earn Caesars Rewards Credits redeemable for unforgettable experiences at more than 50 world-class Caesars Rewards destinations across North America.

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Maryland Casinos Generate $165.7 Million in Gaming Revenue During July

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Maryland’s six casinos combined to generate $165,661,894 in revenue from slot machines and table games during July 2025. The statewide total was down $4,159,416 (-2.5%) compared to July 2024.

Casino gaming contributions to the state during July 2025 totaled $71,857,827, a decrease of $305,727 (-0.4%) compared to July 2024. The July 2025 contributions included $51,742,064 to the Education Trust Fund, a decrease of $272,892 (-0.5%) compared to July 2024.

Casino gaming revenues also support the communities and jurisdictions where the casinos are located, Maryland’s horse racing industry, and small, minority- and women-owned businesses.

Maryland’s six privately owned casinos offer both slot machines and table games: MGM National Harbor in Prince George’s County; Live! Casino & Hotel in Anne Arundel County; Horseshoe Casino Baltimore in Baltimore City; Ocean Downs Casino in Worcester County; Hollywood Casino Perryville in Cecil County; and Rocky Gap Casino Resort in Allegany County.

The gaming revenue totals for July 2025 were as follows:

MGM National Harbor (2261 slot machines, 208 table games)

$68,587,339 in July 2025, a decrease of $3,396,384 (-4.7%) from July 2024

Live! Casino & Hotel (3832 slot machines, 179 table games)

$59,702,771 in July 2025, a decrease of $2,860,124 (-4.6%) from July 2024

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Horseshoe Casino (1365 slot machines, 115 table games)

$14,415,536 in July 2025, an increase of $1,098,302 (8.2%) from July 2024

Ocean Downs Casino (900 slot machines, 18 table games)

$10,236,754 in July 2025, an increase of $615,672 (6.4%) from July 2024

Hollywood Casino (731 slot machines, 23 table games)

$7,622,642 in July 2025, an increase of $325,372 (4.5%) from July 2024

Rocky Gap Casino (630 slot machines, 12 table games)

$5,096,851 in July 2025, an increase of $57,746 (1.1%) from July 2024.

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