Gambling in the USA
Fanatics Sportsbook Is the Most Rewarding Place for Fans to Play on Game Day
Today, Fanatics Sportsbook announced plans to launch its first 360-degree marketing campaign that includes the return of the Jersey Drop, a new television campaign featuring custom broadcast and digital spots, creator-driven content, and city activations–all aimed at igniting the passion for football and counting down to the moment everyone is waiting for: KICKOFF.
As a global digital sports platform and leading provider of licensed sports merchandise, Fanatics knows that when Fall arrives, it’s time for sports fans to suit up. The Fanatics Sportsbook’s campaign launches with the $5 Million Jersey Drop to help fans get ready for football season.* Jerseys will drop every single day in customer accounts through September 9 and any active Fanatics Sportsbook customer is eligible by opting in, but no wager is required. Customers will need to log in each day to see if they are a winner, and can only win once.
The campaign includes new :30 and :15 second commercials that dynamically highlight our $5 Million Jersey Drop, running across several networks in priority markets. In addition to television and digital assets, the $5 Million Jersey Drop will be featured in new digital partnerships and throughout the digital ecosystem.
Fanatics Sportsbook began the countdown to kickoff at Fanatics Fest NYC with Shawn “JAY-Z” Carter, who is Vice Chairman and Board Member of Fanatics Betting and Gaming. Celebrities, sports figures and Fanatics Sportsbook customers saw the return of JAY-Z’s iconic The 40/40 Club and experienced a one-of-a-kind re-creation of the legendary lounge this past weekend at the Javits Center in New York.
Fanatics Sportsbook will team up with a group of handpicked partners to gift one-of-kind premium boxes to deserving fans that show off their fandom in everyday life. The special box includes an acrylic insert with a message from Fanatics Sportsbook, a jersey of the fan’s favorite team, and a $1,000 Bonus Bet.** The distribution of these special boxes started this past weekend, when the hosts of The Pivot Podcast gifted their boxes to fans at Fanatics Fest.
Fanatics Sportsbook also has plans to take to the streets of New York and Chicago next week to engage football fans. Jerseys will be delivered to unsuspecting fans and complemented by a creative digital activation that magnifies the jersey drop with takeovers of key landmarks in New York and Chicago.
“Football is more than just a game – it is an experience that people look forward to all year-long,” said Selena Kalvaria, Chief Marketing Officer, Fanatics Betting & Gaming. “On the heels of Fanatics Fest, we will continue to put our fans at the center of it all. With our $5M Jersey Drop, on the ground activations in New York and Chicago, a new 360 campaign across all touchpoints, and more ways to earn FanCash this season – Fanatics Sportsbook will be the destination for fans to play on game day.”
Fanatics Sportsbook will also see some exciting product upgrades that will debut before football season, including:
- FanCash: Fanatics Sportsbook just super charged its loyalty and rewards program and it is now 10x more rewarding than the leading sportsbooks.*** Customers can now earn up to 10% FanCash back on their bets, win or lose. The bigger the odds, the bigger the FanCash rewards to spend on jerseys, hats, Bonus Bets, and more.
- Betting & Streaming: Live betting while streaming games just became a whole lot easier with Fanatics Sportsbook. With our new live betting experience, customers won’t miss a second of action with a new data visualization that allows for ease of navigation between games along with the ability to track player and team stats.
- Fanatics Fair Play: If a player gets injured, Fanatics Fair Play has your back. If a professional football player you place a prop wager on gets injured in the first quarter (and doesn’t return), your bet will be refunded.
- Your New Home for Parlays: Celebrate the return of football with our largest expansion of parlay offerings and secure your winnings before the game ends by cashing out live.
- Lightning Bets: Every moment matters this football season, and with Fanatics Sportsbook, you can make every play a special moment. What will be the result of the next play? Will there be a first down on this drive? Can they reach the 20-yard line?
- Rewards Surge: Starting August 29, Fanatics Sportsbook will give away 100+ Profit Boosts across the first five weeks of the football season. Customers need to opt-in on game days to secure the Profit Boosts.
To download images and videos of the Fanatics Sportsbook, visit the Fanatics Media Center, and for more news and information, follow us on the Fanatics Sportsbook social channels on X @FanaticsBook and on Instagram @FanaticsSportsbook.
Gambling in the USA
US-Based 10 Ten Gaming Launches SmilesCasino.com
10 Ten Gaming has announced the launch of SmilesCasino.com, a new social casino poised to transform social casino gaming.
Smiles Casino aims to offer an unparalleled free-to-play social gaming experience to users across the US via innovative technology, exceptional customer service, and exciting promotional offerings.
The proprietary platform is designed to be easily accessible for all users without the need to download or purchase, providing a thrilling Vegas-style experience from home or on the go.
“We are delighted to launch SmilesCasino.com and look forward to providing the ultimate social casino experience for our users. Smiles Casino transports users to a wonderland of fun and entertainment, while providing safe and secure gameplay in a responsible social gaming environment,” said Carly Sawers, Head of Marketing at 10 Ten Gaming.
Among the many features available on Smiles Casino, users receive a welcome bonus, daily complimentary coins, tailored promotions, a vibrant social media community, and outstanding customer support.
New games are added weekly to an already expansive portfolio of popular game titles spanning a multitude of genres.
The launch of Smiles Casino is the first step in 10 Ten Gaming’s vision to stand at the forefront of the social casino landscape in the US.
Gambling in the USA
Proposal for Lake of the Ozarks Casino will Appear on the November Ballot
Missourians will get to vote on whether to authorize a casino at the Lake of the Ozarks.
Backers of a casino in the popular tourist destination need to go to statewide voters to build the casino, because the Missouri Constitution only authorizes those gaming facilities on the Missouri and Mississippi rivers.
Secretary of State Jay Ashcroft initially rejected putting the ballot item before voters, contending that the measure didn’t collect enough signatures in the required six out of eight congressional districts. Ashcroft found that the plan did receive the necessary signatures in five districts but fell short in Missouri’s 2nd Congressional District.
Cole County Judge Daniel Green ruled on Friday that proponents of the casino ballot item did actually gather enough signatures in the 2nd District, which encompasses parts of St. Louis, St. Charles and Warren counties, and all of Franklin County. He then ordered Ashcroft to place the proposal on the Nov. 5 ballot.
Ashcroft spokesman JoDonn Chaney said the GOP statewide official does not plan on appealing Green’s ruling.
“During the initiative petition review process local election authorities were tasked with checking well over 1 million signatures,” Chaney said in an email. “From their reporting, the secretary of state’s office determined the Osage River Gaming petition was just short of the required signature count for ballot certification. After a challenge by the petitioner it was determined that enough additional signatures could be verified to place the petition on the November ballot.”
Backers of the plan to build the Lake of the Ozarks casino say the facility will spur 500 construction jobs and create 700 to 800 permanent jobs. State revenue from the casino would go toward education programs, with a specific emphasis on early child literacy efforts.
Missourians are also to vote on a measure legalizing sports betting, though opponents of that proposal filed a lawsuit contending that it didn’t get enough signatures in six out of eight districts.
Gambling in the USA
Related Companies and Wynn Resorts Unveil New Details on the Next Phase of Hudson Yards
Related Companies/Oxford Properties Group and Wynn Resorts revealed new project details for the next phase of Hudson Yards, including new renderings and animations as well as additional testimonials of support. The $12 Billion total project proposal to build Hudson Yards West on top of the undeveloped western rail yards, is a once-in-a-generation commitment that, if approved by City and State officials, would provide significant quality-of-life improvements for the neighborhood and enormous economic opportunity for the entire city, including:
• Wynn New York city, a world-class resort that creates 5000 permanent union careers
• 35,000 union construction jobs during development
• A 5.6-acre public park, comparable in size to Bryant Park
• 1500 new housing units, including 324 affordable apartments
• A new public K-8 school
• A neighborhood-focused traffic, safety, and sanitation plan
• Support for local community organizations
The centerpiece of the development is Hudson Green, a new a 5.6-acre public green park designed by the award-winning teams of Hollander Design and Sasaki, as part of a master plan designed by Skidmore, Owings & Merrill (SOM). With stunning views of the Hudson River, this new public park creates an oasis of open lawns, gardens, playscapes, and groves that connect the West Side. Comparable in size to Bryant Park, Hudson Green will feature a dog run, over 300 trees, 500 shrubs, flower beds and various native plantings throughout the active landscape. The architecture and design of the resort is being led by Wynn Design and Develop, Wynn Resorts in-house team of designers, architects and creatives.
The new architectural renderings and video animation allow the public to envision how the development will fit into the context of the overall neighborhood, including Hudson Yards and the Javits Center, as well as how the new park will connect to both the High Line and Hudson River Park. As longtime supporters of both parks, Related Companies made several amendments to the proposal to ensure seamless public access points and create better sightlines and interfaces.
“The next phase of Hudson Yards is a $12B total project investment in New York’s future that, if approved by City and State officials, will create tens of thousands of jobs, 1,500 units of housing including hundreds of new affordable apartments, and billions in much-needed revenue for the City and State. At the center of it all is Hudson Green, a 5.6-acre rolling green park with incredible river vistas, hundreds of trees for hot summer days, gardens, a playground and a dog park. We truly believe it will be an oasis that becomes the new calling card of the neighborhood. In the months ahead, we look forward to sharing more details of the extensive, long-term economic and community benefits our vision for Hudson Yards and Wynn New York City will bring to New York,” said Jeff T. Blau, CEO of Related Companies.
Wynn New York City will anchor the development, completing a decades-long revitalization of Manhattan’s West Side. This new vision for Hudson Yards West adheres to the approved uses in the 2009 zoning, but has also evolved to reflect the city’s current landscape and economic infrastructure needs. Wynn New York City is the economic engine supporting the development and will create careers for thousands of New Yorkers while offering significant benefits to all sectors of the community.
“It’s easy for leaders to talk about wanting to create jobs and invest in the economy and infrastructure, but our proposal to develop Hudson Yards West would actually do it, which is why it continues to garner important support from unions, trade organizations and small businesses. Finishing the undeveloped yards will not only create 35,000 unionized construction jobs during development, but 5,000 permanent union careers in the resort, which is the economic engine that supports all of these wonderful community benefits, including the affordable housing, public park and transportation improvements,” said Bruce A. Beal Jr., President of Related Companies.
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