Gambling in the USA

Fanatics Sportsbook Is the Most Rewarding Place for Fans to Play on Game Day

Published

12 months ago

August 23, 2024

Today, Fanatics Sportsbook announced plans to launch its first 360-degree marketing campaign that includes the return of the Jersey Drop, a new television campaign featuring custom broadcast and digital spots, creator-driven content, and city activations–all aimed at igniting the passion for football and counting down to the moment everyone is waiting for: KICKOFF.

As a global digital sports platform and leading provider of licensed sports merchandise, Fanatics knows that when Fall arrives, it’s time for sports fans to suit up. The Fanatics Sportsbook’s campaign launches with the $5 Million Jersey Drop to help fans get ready for football season.* Jerseys will drop every single day in customer accounts through September 9 and any active Fanatics Sportsbook customer is eligible by opting in, but no wager is required. Customers will need to log in each day to see if they are a winner, and can only win once.

The campaign includes new :30 and :15 second commercials that dynamically highlight our $5 Million Jersey Drop, running across several networks in priority markets. In addition to television and digital assets, the $5 Million Jersey Drop will be featured in new digital partnerships and throughout the digital ecosystem.

Fanatics Sportsbook began the countdown to kickoff at Fanatics Fest NYC with Shawn “JAY-Z” Carter, who is Vice Chairman and Board Member of Fanatics Betting and Gaming. Celebrities, sports figures and Fanatics Sportsbook customers saw the return of JAY-Z’s iconic The 40/40 Club and experienced a one-of-a-kind re-creation of the legendary lounge this past weekend at the Javits Center in New York.

Fanatics Sportsbook will team up with a group of handpicked partners to gift one-of-kind premium boxes to deserving fans that show off their fandom in everyday life. The special box includes an acrylic insert with a message from Fanatics Sportsbook, a jersey of the fan’s favorite team, and a $1,000 Bonus Bet.** The distribution of these special boxes started this past weekend, when the hosts of The Pivot Podcast gifted their boxes to fans at Fanatics Fest.

Fanatics Sportsbook also has plans to take to the streets of New York and Chicago next week to engage football fans. Jerseys will be delivered to unsuspecting fans and complemented by a creative digital activation that magnifies the jersey drop with takeovers of key landmarks in New York and Chicago.

“Football is more than just a game – it is an experience that people look forward to all year-long,” said Selena Kalvaria, Chief Marketing Officer, Fanatics Betting & Gaming. “On the heels of Fanatics Fest, we will continue to put our fans at the center of it all. With our $5M Jersey Drop, on the ground activations in New York and Chicago, a new 360 campaign across all touchpoints, and more ways to earn FanCash this season – Fanatics Sportsbook will be the destination for fans to play on game day.”

Fanatics Sportsbook will also see some exciting product upgrades that will debut before football season, including:

FanCash: Fanatics Sportsbook just super charged its loyalty and rewards program and it is now 10x more rewarding than the leading sportsbooks.*** Customers can now earn up to 10% FanCash back on their bets, win or lose. The bigger the odds, the bigger the FanCash rewards to spend on jerseys, hats, Bonus Bets, and more.
Betting & Streaming: Live betting while streaming games just became a whole lot easier with Fanatics Sportsbook. With our new live betting experience, customers won’t miss a second of action with a new data visualization that allows for ease of navigation between games along with the ability to track player and team stats.
Fanatics Fair Play: If a player gets injured, Fanatics Fair Play has your back. If a professional football player you place a prop wager on gets injured in the first quarter (and doesn’t return), your bet will be refunded.
Your New Home for Parlays: Celebrate the return of football with our largest expansion of parlay offerings and secure your winnings before the game ends by cashing out live.
Lightning Bets: Every moment matters this football season, and with Fanatics Sportsbook, you can make every play a special moment. What will be the result of the next play? Will there be a first down on this drive? Can they reach the 20-yard line?
Rewards Surge: Starting August 29, Fanatics Sportsbook will give away 100+ Profit Boosts across the first five weeks of the football season. Customers need to opt-in on game days to secure the Profit Boosts.

To download images and videos of the Fanatics Sportsbook, visit the Fanatics Media Center, and for more news and information, follow us on the Fanatics Sportsbook social channels on X @FanaticsBook and on Instagram @FanaticsSportsbook.

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Related Topics:Betting & Streaming Fanatics Fair Play FanCash JAY-Z Latest-News Lightning Bets Rewards Surge Your New Home for Parlays

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Gambling in the USA

Scientific Games’ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub

Published

2 weeks ago

July 21, 2025

Zoltan Tundik

Exciting New Hasbro-Licensed MONOPOLY and BATTLESHIP iLottery Games Coming Via SG Content Hub

Scientific Games welcomed Pixiu Gaming as the newest studio partner to the SG Content Hub. Pixiu Gaming joins the government-regulated lottery industry’s premier iLottery content delivery platform, featuring an expanding, highly curated selection of iLottery games from Scientific Games and partner studios around the globe. The games are available to lotteries in multiple languages and in a variety of play styles for all player segments.

Widely recognized as the leading supplier of Keno games in North American regulated gaming markets, Pixiu Gaming is a boutique developer focused on authentic, engaging and player-centric games. Founded in 2014 and based in London, UK with a remote global team, Pixiu is named after a fierce Chinese mythical creature that attracts and preserves great wealth.

Scientific Games, the world’s largest lottery games company, is collaborating with Pixiu Gaming to bring exciting new MONOPOLY and BATTLESHIP iLottery games to lotteries through its exclusive licensing agreement with Hasbro. Games created by Pixiu Gaming will be available in the SG Content Hub, in addition to games from Scientific Games’ own SG Studios and other premier partner studios worldwide.

Tony Plaskow, Pixiu Gaming Co-Founder, said, “Pixiu Gaming is thrilled to join the SG Content Hub to bring our games to more lotteries. We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive MONOPOLY and BATTLESHIP-themed iLottery game experiences. These iconic brands are familiar worldwide, and each provides the perfect mix of strategy and luck. We will weave a true-to-brand digital game experience with fun, simple-to-understand content that entertains players.”

Matt Lynch, President, Digital for Scientific Games, said, “We are very excited to partner with Pixiu Gaming, an up-and-coming studio. Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players. Scientific Games is focused on creating an unparalleled range of playstyles and game mechanics for players with the SG Content Hub, and we are proud to soon include play experiences from Pixiu Gaming.”

SG Content Hub offers partner studios select exclusively licensed brands from the company’s portfolio of more than 100 licensed brands, which also includes other Hasbro-licensed games such as CONNECT 4, THE GAME OF LIFE and YAHTZEE. MONOPOLY is perennially the lottery industry’s top performer, with 33 lotteries worldwide offering MONOPOLY-themed games in fiscal year 2025, resulting in more than $2 billion in retail and digital sales during the year.

Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide. The company is a digital lottery innovator offering lotteries entertaining game content featuring the most extensive portfolio of licensed brands in the industry, and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.

The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2025 Hasbro. All Rights Reserved. Licensed by Hasbro.

Gambling in the USA

Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan

Published

3 weeks ago

July 17, 2025

Niji Narayan

Caesars Entertainment Inc. announced the launch of its third branded online casino live dealer studio, available now to players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Michigan. Developed in partnership with Evolution, the new studio reinforces Caesars’ commitment to delivering world-class, immersive experiences across its online platforms, inspired by the iconic atmosphere of its Caesars Rewards destinations.

The debut of the new studio marks Caesars’ third branded live dealer studio that has opened in 2025 and draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace. Its opening follows the successful launch of Caesars’ first branded studio with Evolution in Pennsylvania in January. In April, the Company also debuted its first studio inside a Caesars Rewards destination at Tropicana Atlantic City in New Jersey.

“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live. The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

The new live dealer studio in The Great Lakes State is composed of five blackjack tables, including a VIP-exclusive blackjack table, one roulette table, and one baccarat table. The tables are adorned with custom-branded felts featuring iconic Caesars destinations and each marquee online casino platform, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Horseshoe Online Casino, and, for the first time, Tropicana Online Casino.

Select tables also feature custom felts co-branded through partnerships with professional sports teams. Like Caesars Rewards destinations across North America, the studio caters to VIP players with an exclusive high-limit blackjack table offering an authentic 1-to-1 live experience that could previously only be found in a physical casino.

“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan. The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market,” said Marcus Huber, Chief Commercial Officer of Evolution North America.

Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

Gambling in the USA

Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor

Published

4 weeks ago

July 8, 2025

Niji Narayan

Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.

Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.

This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.

In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.

“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.