Gambling in the USA
Fanatics Sportsbook Is the Most Rewarding Place for Fans to Play on Game Day
Today, Fanatics Sportsbook announced plans to launch its first 360-degree marketing campaign that includes the return of the Jersey Drop, a new television campaign featuring custom broadcast and digital spots, creator-driven content, and city activations–all aimed at igniting the passion for football and counting down to the moment everyone is waiting for: KICKOFF.
As a global digital sports platform and leading provider of licensed sports merchandise, Fanatics knows that when Fall arrives, it’s time for sports fans to suit up. The Fanatics Sportsbook’s campaign launches with the $5 Million Jersey Drop to help fans get ready for football season.* Jerseys will drop every single day in customer accounts through September 9 and any active Fanatics Sportsbook customer is eligible by opting in, but no wager is required. Customers will need to log in each day to see if they are a winner, and can only win once.
The campaign includes new :30 and :15 second commercials that dynamically highlight our $5 Million Jersey Drop, running across several networks in priority markets. In addition to television and digital assets, the $5 Million Jersey Drop will be featured in new digital partnerships and throughout the digital ecosystem.
Fanatics Sportsbook began the countdown to kickoff at Fanatics Fest NYC with Shawn “JAY-Z” Carter, who is Vice Chairman and Board Member of Fanatics Betting and Gaming. Celebrities, sports figures and Fanatics Sportsbook customers saw the return of JAY-Z’s iconic The 40/40 Club and experienced a one-of-a-kind re-creation of the legendary lounge this past weekend at the Javits Center in New York.
Fanatics Sportsbook will team up with a group of handpicked partners to gift one-of-kind premium boxes to deserving fans that show off their fandom in everyday life. The special box includes an acrylic insert with a message from Fanatics Sportsbook, a jersey of the fan’s favorite team, and a $1,000 Bonus Bet.** The distribution of these special boxes started this past weekend, when the hosts of The Pivot Podcast gifted their boxes to fans at Fanatics Fest.
Fanatics Sportsbook also has plans to take to the streets of New York and Chicago next week to engage football fans. Jerseys will be delivered to unsuspecting fans and complemented by a creative digital activation that magnifies the jersey drop with takeovers of key landmarks in New York and Chicago.
“Football is more than just a game – it is an experience that people look forward to all year-long,” said Selena Kalvaria, Chief Marketing Officer, Fanatics Betting & Gaming. “On the heels of Fanatics Fest, we will continue to put our fans at the center of it all. With our $5M Jersey Drop, on the ground activations in New York and Chicago, a new 360 campaign across all touchpoints, and more ways to earn FanCash this season – Fanatics Sportsbook will be the destination for fans to play on game day.”
Fanatics Sportsbook will also see some exciting product upgrades that will debut before football season, including:
- FanCash: Fanatics Sportsbook just super charged its loyalty and rewards program and it is now 10x more rewarding than the leading sportsbooks.*** Customers can now earn up to 10% FanCash back on their bets, win or lose. The bigger the odds, the bigger the FanCash rewards to spend on jerseys, hats, Bonus Bets, and more.
- Betting & Streaming: Live betting while streaming games just became a whole lot easier with Fanatics Sportsbook. With our new live betting experience, customers won’t miss a second of action with a new data visualization that allows for ease of navigation between games along with the ability to track player and team stats.
- Fanatics Fair Play: If a player gets injured, Fanatics Fair Play has your back. If a professional football player you place a prop wager on gets injured in the first quarter (and doesn’t return), your bet will be refunded.
- Your New Home for Parlays: Celebrate the return of football with our largest expansion of parlay offerings and secure your winnings before the game ends by cashing out live.
- Lightning Bets: Every moment matters this football season, and with Fanatics Sportsbook, you can make every play a special moment. What will be the result of the next play? Will there be a first down on this drive? Can they reach the 20-yard line?
- Rewards Surge: Starting August 29, Fanatics Sportsbook will give away 100+ Profit Boosts across the first five weeks of the football season. Customers need to opt-in on game days to secure the Profit Boosts.
To download images and videos of the Fanatics Sportsbook, visit the Fanatics Media Center, and for more news and information, follow us on the Fanatics Sportsbook social channels on X @FanaticsBook and on Instagram @FanaticsSportsbook.
Compliance Updates
Arizona Department of Gaming Releases October Sports Betting Figures
Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.
The state collected approximately $2.35 million in privilege fees in the month.
Gambling in the USA
Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series
Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.
Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.
The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.
The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.
Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.
Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.
“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”
Gambling in the USA
Saracen Casino Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions
Saracen Casino Resort has selected Quick Custom Intelligence’s (QCI) Chatalytics, an integrated AI-driven suite, to revolutionize its casino operations and elevate guest experiences. The QCI Chatalytics solution, which includes Slot Copilot, Player Copilot, Dashboard, and the Robot Button, leverages OpenAI integration to provide real-time insights and streamlined decision-making across the casino floor.
QCI Chatalytics offers a powerful blend of AI-powered tools designed to optimize both player and slot management. With Slot Copilot, operators gain enhanced capabilities for real-time slot performance monitoring, predictive analytics, and dynamic task assignment. Player Copilot delivers personalized player engagement by analyzing customer data to inform service decisions and reward recommendations. The Dashboard component offers an intuitive, real-time display of key metrics, enabling data-driven insights at a glance. Additionally, the innovative Robot Button automates routine processes, allowing staff to focus on higher-value tasks and improve overall efficiency.
Clayton Mason, Senior Director of Marketing of Saracen Casino Resort, expressed enthusiasm about the partnership: “Integrating QCI Chatalytics into our operations marks a significant step in our strategy to harness the power of AI. With advanced tools like the Robot button, Slot Copilot and Player Copilot, we can deliver a more tailored and efficient experience for our guests while gaining deeper insights into our gaming operations.”
Dr. Ralph Thomas, CEO of QCI, shared his vision for the collaboration: “We’re excited to bring the capabilities of QCI Chatalytics to Saracen Casino Resort. By integrating OpenAI technology, our solution provides unprecedented levels of automation and insight. We believe Chatalytics will play a crucial role in optimizing floor operations and enhancing guest satisfaction through real-time, data-driven decision-making.”
The QCI Chatalytics platform is part of Quick Custom Intelligence’s commitment to driving innovation in the gaming industry, offering a comprehensive suite of solutions to streamline operations and enhance the player experience.
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