Gambling in the USA
Scientific Games Launches The Game of Life Scratch, Fast Play and Digital Lottery Games with World-Leading Pennsylvania Lottery
Pennsylvania players enjoying omni-channel adventures this summer with The Game of Life lottery games
Scientific Games brings Hasbro’s iconic The Game of Life board game to Pennsylvania Lottery players this summer with the launch of instant scratch games and Fast Play terminal-generated games at retail as well as a digital game with the record-breaking Pennsylvania iLottery program. It is the first omni-channel launch in the global lottery industry featuring The Game of Life brand, exclusively offered through Scientific Games.
“We are delighted to launch The Game of Life omni-channel lottery games for our players,” the Executive Director for the Pennsylvania Lottery, Drew Svitko, said. “We knew the brand’s adventurous theme and immediate recognition would be a hit both at retail and online. Launching games with multiple ways to play creates more awareness for all the different kinds of entertainment we offer while driving proceeds to benefit older Pennsylvanians.”
The Game of Life $10 instant scratch game and $5 Fast Play game launched at Pennsylvania Lottery retailers in May and June respectively. The scratch game generated $15.2 million in revenue in the first month and the Fast Play game is one of the top two performing $5 Fast Play games in the Lottery’s current portfolio. Since its launch in May, The Game of Life iLottery game continues to remain in the top-ten of the more than 150 Pennsylvania eInstant games for wagers and the top-five with new players.
In fiscal year 2022, licensed branded games created by Scientific Games for United States lotteries represented USD$2.7 billion in retail sales. The company offers 100+ brands for lottery games, the largest in the industry, including Hasbro game-related brands Battleship, Boggle, Clue, Connect 4, Monopoly, Operation, Payday, Scrabble, Trivial Pursuit and Yahtzee.
“The Pennsylvania Lottery always strives to offer a variety of games with different playstyles, ways to win and top prizes that appeal to all Pennsylvanians,” the President Americas and Global Instant Products for Scientific Games, John Schulz, said. “The Game of Life omni-channel games continue that effort. We’re excited that they’ve been so successful and look forward to continuing our game innovation together.”
The Pennsylvania Lottery, ranked among the top-15 performing lotteries in the world for total sales and the top-five for instant game sales (La Fleur’s 2023 World Almanac) is well-known in the lottery industry for its innovative products and use of technology. In 2018, Scientific Games and the Pennsylvania Lottery launched iLottery in the state, growing the program to the first in the United States to top $1 billion in sales in less than two years.
Scientific Games provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries including nearly every North American lottery.
Gambling in the USA
State of Colorado Marks One Year of Successful Self-Exclusion List for Responsible Gambling
The Colorado Division of Gaming announced that almost 300 people enrolled in the state’s Self-Exclusion Program, ahead of the effort’s one-year anniversary.
The Self-Exclusion Program, which launched in September 2023, is a crucial tool in promoting responsible gaming throughout the state and each signature is a significant step for each person who enrolls.
When people enroll in the Self-Exclusion Program, they voluntarily exclude themselves from participating in gaming activities offered under the regulatory purview of the Colorado Limited Gaming Control Commission and the Colorado Division of Gaming.
“We are encouraged by the positive response to the Self-Exclusion Program in its first year. The fact that 288 Coloradans have signed up demonstrates the importance of offering resources for those who seek to manage their gaming habits,” said Division of Gaming Director Chris Schroder.
This initiative is part of Colorado’s broader efforts to foster a safer and more responsible gaming environment. In addition to the Self-Exclusion Program, the Division offers a variety of resources aimed at promoting responsible gaming, including public education campaigns, responsible gaming grants, and access to a 24/7 helpline.
The Self-Exclusion Program is confidential and free of charge, providing individuals with the option to exclude themselves for a period of one year, five years, or even a lifetime. During the exclusion period, participants are barred from entering and gaming at any of the state’s licensed casinos, as well as they are unable to redeem points, bonuses, comps, or freeplay.
Gambling in the USA
US-Based 10 Ten Gaming Launches SmilesCasino.com
10 Ten Gaming has announced the launch of SmilesCasino.com, a new social casino poised to transform social casino gaming.
Smiles Casino aims to offer an unparalleled free-to-play social gaming experience to users across the US via innovative technology, exceptional customer service, and exciting promotional offerings.
The proprietary platform is designed to be easily accessible for all users without the need to download or purchase, providing a thrilling Vegas-style experience from home or on the go.
“We are delighted to launch SmilesCasino.com and look forward to providing the ultimate social casino experience for our users. Smiles Casino transports users to a wonderland of fun and entertainment, while providing safe and secure gameplay in a responsible social gaming environment,” said Carly Sawers, Head of Marketing at 10 Ten Gaming.
Among the many features available on Smiles Casino, users receive a welcome bonus, daily complimentary coins, tailored promotions, a vibrant social media community, and outstanding customer support.
New games are added weekly to an already expansive portfolio of popular game titles spanning a multitude of genres.
The launch of Smiles Casino is the first step in 10 Ten Gaming’s vision to stand at the forefront of the social casino landscape in the US.
Gambling in the USA
Proposal for Lake of the Ozarks Casino will Appear on the November Ballot
Missourians will get to vote on whether to authorize a casino at the Lake of the Ozarks.
Backers of a casino in the popular tourist destination need to go to statewide voters to build the casino, because the Missouri Constitution only authorizes those gaming facilities on the Missouri and Mississippi rivers.
Secretary of State Jay Ashcroft initially rejected putting the ballot item before voters, contending that the measure didn’t collect enough signatures in the required six out of eight congressional districts. Ashcroft found that the plan did receive the necessary signatures in five districts but fell short in Missouri’s 2nd Congressional District.
Cole County Judge Daniel Green ruled on Friday that proponents of the casino ballot item did actually gather enough signatures in the 2nd District, which encompasses parts of St. Louis, St. Charles and Warren counties, and all of Franklin County. He then ordered Ashcroft to place the proposal on the Nov. 5 ballot.
Ashcroft spokesman JoDonn Chaney said the GOP statewide official does not plan on appealing Green’s ruling.
“During the initiative petition review process local election authorities were tasked with checking well over 1 million signatures,” Chaney said in an email. “From their reporting, the secretary of state’s office determined the Osage River Gaming petition was just short of the required signature count for ballot certification. After a challenge by the petitioner it was determined that enough additional signatures could be verified to place the petition on the November ballot.”
Backers of the plan to build the Lake of the Ozarks casino say the facility will spur 500 construction jobs and create 700 to 800 permanent jobs. State revenue from the casino would go toward education programs, with a specific emphasis on early child literacy efforts.
Missourians are also to vote on a measure legalizing sports betting, though opponents of that proposal filed a lawsuit contending that it didn’t get enough signatures in six out of eight districts.
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